Everything is digital. The purchase of a car in 2000 was accompanied by seven physical contact moments. Now that is about 1.7 times, because looking up information and comparing is mainly done online. That makes those physical contact moments much more important, because you have to build up a personal bond in much less time. A typical part of the introduction is the exchange of business cards.
Offline and online branding have an important agreement: success is related to the long haul. Building a brand, that is what branding is in all simplicity, requires patience and consistency. Whether you place a full-page advertisement in a glossy or invest in an AdWords campaign, they both influence the way the market experiences your brand. That is, after all, another agreement. What about the difference between offline and online branding?