Every marketing campaign stands or falls by content. In a world in which - mainly digital - content seems to be passing by faster and faster, the content marketer has to become more and more creative in order to make a difference. That fact also guarantees a number of trends in 2020 that will influence content marketing.
A quarter of Facebook and Instagram users buy via the social media platform Ede, November 13, 2019 - The share of mobile within online purchases will increase rapidly over the next five years. For example, about two thirds of online buyers now use their mobile to shop via the internet and half of this group expects that they will do most of their online purchases via a smartphone in five years' time. This is evident from the ShoppingTomorrow Consumer survey, which GfK conducted in collaboration with research platform ShoppingTomorrow.
Physical shopping is an experience, but online with many webshops it is more the experience as if you walk into the warehouse. Grids with the same type of products, filters for boring product properties. The trend social media shopping combines social media with e-commerce in a low-threshold way that appeals to young people in particular. This way you click from an Instagram post to the webshop with Instagram shoppable posts, instead of having a hard time using that one bio-link. This is also in TikTok, a popular Chinese app previously known as Musical.ly, a media app for creating and sharing short videos with karaoke, challenges, dances ...
Having a correct website structure is crucial for both your user-friendliness and SEO. Many websites miss this, which means that visitors cannot find what they were looking for. This ultimately also has a major impact on the conversion rate of a website. In addition, Google also uses your website structure and internal links to crawl your website. If Google cannot find a number of pages due to your website structure, this is a missed opportunity. In this article I will take you through the website structure. I explain what it is and why this is important for your users and SEO.