In the series Why, How and What now the look on Instagram: the social media platform to share beautiful photos. What opportunities does Instagram offer for companies? First, it is even more visual, more popular with young people, and has more interaction than Facebook. We review the history, numbers, business underpinnings and how-tos for Instagram marketing. [updated June 30, 2020].
The use of social media has grown (again) in 2020, as the latest edition of the National Social Media Research (NSMO) shows. Since 2010, this research has been conducted annually by Newcom Research & Consultancy among a representative group of Dutch people. 2020 is now a strange one, given the corona crisis and far-reaching social consequences. What are the six biggest trends in social media?
Now that we have just passed the threshold of a new decade, many wonder whether print is still of this time. After all, everything becomes digital, right? Especially now that the corona period accelerates digital transformation. The truth is, print is still fully alive, and is likely to never completely disappear, although it does take other forms. People still read better from paper than from a screen - and it is likely that this will never change - and many things simply cannot be made digital. Think of simple products such as stickers or printed ...
On June 30, NEN organizes a webinar about ethics and artificial intelligence (AI) in collaboration with the Future Image Technology Foundation (STT). For example, we will discuss the ethical considerations for AI systems and the international standards that are being developed for the responsible application of AI. You can register for the webinar for free via the website.
Digital platforms such as Amazon, Facebook, Bol.com and Google are gaining more and more influence towards retailers and consumers. Some think these platforms could herald an end to many retailers and brands. Others see enormous opportunities because of the scope and innovative power of the platforms. What is certain is that these platforms place different demands on how retailers position themselves.