Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
The importance of online advertising has also grown in 2020 compared to previous years. Given the explosion of online transactions that has taken place worldwide this year, it is becoming increasingly urgent to have a solid, effective online marketing strategy. This article explains exactly what programmatic buying is and how it works, and immediately discusses the latest trends in desktop or mobile header bidding, which gives you as a small advertiser as much chance as large advertisers.
Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in the Dutch consumer culture since 2017 and if you do not participate as a self-respecting retailer, you will most likely be unsightly. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the Black Friday facts and figures (chronological).
If there is one industry where vacancies have been continuously added in recent years, even decades, it is the IT industry. For many years, many employers have been competing for IT graduates to work for them as software or app developers. So there is a glaring shortage of application developers, and that is still carefully formulated. But what does an application developer actually do?
Amsterdam, 11 November 2020 - Recently, cabaret artist Arjen Lubach called on the social media giants to take action with regard to 'the mythical trap'. Is democratic decision-making burdened by streams of fake news, alternative facts and other post-truth perils? If so, who will fix it? In the midst of a pandemic, and with national elections looming, much is at stake. Together with the Council for Public Administration, we assess in De Balie the state of truth-finding and democracy in the digitized public sphere. In a triptych, we take a critical look at the influence of digitization on our democracy.