Big data - Bloom

Programmatic buying and header bidding: the next step in your online advertising

December 21, 2020Editor BloeiseNo Comments

The importance of online advertising has also grown in 2020 compared to previous years. Given the explosion of online transactions that has taken place worldwide this year, it is becoming increasingly urgent to have a solid, effective online marketing strategy. This article explains exactly what programmatic buying is and how it works, and immediately discusses the latest trends in desktop or mobile header bidding, which gives you as a small advertiser as much chance as large advertisers.

Triptych on Democracy in Digital Times

November 11, 2020Editor BloeiseNo Comments

Fable trap - fake news in a digital democracy

Amsterdam, 11 November 2020 - Recently, cabaret artist Arjen Lubach called on the social media giants to take action with regard to 'the mythical trap'. Is democratic decision-making burdened by streams of fake news, alternative facts and other post-truth perils? If so, who will fix it? In the midst of a pandemic, and with national elections looming, much is at stake. Together with the Council for Public Administration, we assess in De Balie the state of truth-finding and democracy in the digitized public sphere. In a triptych, we take a critical look at the influence of digitization on our democracy.

Online marketing: four trends in 2020

13 May 2020Editor BloeiseNo Comments

Online marketing (or sometimes called digital marketing) is the lifeblood for countless modern businesses. It is not without reason that this form of marketing is one of the most developing and sensitive to trends. Technological developments in online marketing are succeeding each other at a rapid pace and this will be no different in 2020. Four trends will define the online marketing landscape in 2020.