Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!
Removing a review from Google is possible in some cases and in other situations it becomes quite difficult to do this. It is therefore mainly dependent on the situation. Do you want to delete a Google review that you have posted yourself or do you want to delete a review posted by someone else about you? Here you can read everything about the removal of Google reviews, the rules of Google and your options as a recipient of a negative review in 2020.
If you type a search query on Google, if there is enough information available, you will see an overview of the most relevant information on the right. That way the user always finds what he or she is looking for. As an online marketer or entrepreneur you can also benefit from this. Google is increasingly profiling itself as an answering machine. You notice that when you search for an actor on your mobile, such as Sean Connery. Google provide an overview from Wikipedia, films, video results from YouTube, related actors ... you will find the first real search results much further. This is called the…
More and more consumers are using Google Shopping to find products that they want to purchase. That sounds like an open door, but not so long ago the trend was different. For a long time it was customary to first go to the web store or comparison website of your choice - such as bol.com or decide.nl - and then start your search for a product. So that has changed. Consumers are increasingly starting their search for desired products directly on Google. Google Shopping anticipates on this, but it did result in a billion-dollar fine.
Having a correct website structure is crucial for both your user-friendliness and SEO. Many websites miss this, which means that visitors cannot find what they were looking for. This ultimately also has a major impact on the conversion rate of a website. In addition, Google also uses your website structure and internal links to crawl your website. If Google cannot find a number of pages due to your website structure, this is a missed opportunity. In this article I will take you through the website structure. I explain what it is and why this is important for your users and SEO.