Elke ondernemer die niet al met Google Ads werkt, heeft het minstens weleens overwogen. Via Google Ads kun je immers gebruik maken van dat immens krachtige platform Google, waar de hele wereld gebruik van maakt. Je gaat dat middel inzetten om klanten te werven voor jouw bedrijf. Klinkt perfect, nietwaar?
Almost every entrepreneur who runs a webshop will at least have heard of Google Shopping. This relatively young tool from Google has for some time been ensuring that searches by Google users immediately result in product offers from web shops. That, of course, sounds like the holy grail. But is it that too? What exactly does Google Shopping do? And is it ultimately a good way to improve your conversion?
Guest blog by Pim Broekstra of SAM Online Marketing There has been a striking trend going on within Google in the last few years: the gradual decrease of the CTR. Perficient's research has shown that only half of the searches actually return a click to the website. Google tries to give visitors an immediate answer and save a click, but this cuts the fingers of every company that relies on SEO. Fortunately, there is still light at the end of the tunnel, because there are solutions!
Online marketing has developed strongly over the years. Previously they tried to attract visitors to a website with busy banners. Nowadays this is done more subtle! Just like SEA, which stands for search engine advertising, SEO, an abbreviation for search engine optimization, is an integral part of the online marketing strategy of organizations. Just like online marketing as a whole, SEO and SEA have also continued to evolve. Regional online marketing is one of the elements that has been added to SEO in particular. In this article we tell you more about regional online marketing. Also the way ...
Removing a review from Google is possible in some cases and in other situations it becomes quite difficult to do this. It is therefore mainly dependent on the situation. Do you want to delete a Google review that you have posted yourself or do you want to delete a review posted by someone else about you? Here you can read everything about the removal of Google reviews, the rules of Google and your options as a recipient of a negative review in 2020.