Anyone who is involved in content marketing to a greater or lesser extent will have used or at least heard of Google Trends. Whether you spend 40 hours a week on online content or perhaps write a content blog on your company's website a few times a month, Google Trends is in all cases an incredibly valuable tool with which you can make your online content as relevant and current as possible. can make.
Online marketing (or sometimes called digital marketing) is the lifeblood for countless modern businesses. It is not without reason that this form of marketing is one of the most developing and sensitive to trends. Technological developments in online marketing are succeeding each other at a rapid pace and this will be no different in 2020. Four trends will define the online marketing landscape in 2020.
A quarter of Facebook and Instagram users buy via the social media platform Ede, November 13, 2019 - The share of mobile within online purchases will increase rapidly over the next five years. For example, about two thirds of online buyers now use their mobile to shop via the internet and half of this group expects that they will do most of their online purchases via a smartphone in five years' time. This is evident from the ShoppingTomorrow Consumer survey, which GfK conducted in collaboration with research platform ShoppingTomorrow.
The adoption of smart speakers is going fast in the Netherlands. Since the Amazon Echo in 2017 and Google Home became available at the end of 2018, 5% of Dutch households has a smart speaker at home and 4% expects to use it soon. The acceptance of voice as a channel is growing faster: in June 2018, SIDN reported that only 3% of internet users in the Netherlands (5% of young people) prefer voice search. Kantar is now reporting that half of Dutch households are familiar with voice-controlled services via the smartphone and that 29% of households also use them….
Technological developments form our society. If you look at any bus stop, living room or waiting room, you can see that the smartphone has replaced the weather talk. But the opposite happens: our culture and history influence technology. For example, an aging population prefers automation and a concept such as privacy has a completely different meaning in a people's republic with a one-party system. The online consumer trends in 2019 are about how we find a new standard in our relationship with technology.
This week I was interviewed for the first time for a podcast, by podcast professor Peter de Ruiter. Now I don't like being recorded - I always find myself sounding horrible - but I have good faith in Peter's hands. I listened to two of his podcasts and I was pleasantly surprised. Substantive, interrogative and entertaining. That is why I like to place the first: speech synthesis.