Black Friday (and, to a lesser extent, but also Cyber Monday) can no longer be ignored in the Dutch (r) etaill landscape. The originally American phenomenon has firmly established itself in Dutch consumer culture and if you do not participate as a self-respecting retailer, you will most likely be left behind. But how did it come about? How did Black Friday gain a foothold in the Netherlands? And what is the status and prospect at the moment? We have listed the facts (chronologically).
Do you always forget to turn off the lights when you go to work in the morning? Or do you suddenly realize on the way to the airport that the heating is still on? It happens to the best of us, but it is not very sustainable. Fortunately, nowadays there are smart solutions that make your life easier and more sustainable. No idea where to start? We will help you on your way.
Ede, 8 October 2020 - Consumers are willing to adjust their behavior for a more sustainable delivery of an online purchase. For example, 42% of consumers is positive about waiting longer for an order if it is more sustainable. Only 12% says it doesn't want to do this. 15% of consumers is willing to pay for a delivery with less CO2 emissions. This percentage has decreased slightly, because before the COVID-19 crisis it was still 17%. This is evident from the new Sustainability Monitor for the e-commerce sector of Thuiswinkel.org, which was carried out by StakeholderWatch.
Amsterdam, September 22, 2020 - The relaxation of the measures to get the coronavirus under control and the reopening of physical stores has had little effect on the online shopping behavior of consumers in Europe. This is evident from research by Adobe into the trends in the field of online shopping during and after the (intelligent) lockdown among more than 3000 * Europeans. 59 percent of those surveyed regularly shopped online during the lockdown. This is almost the same as the 60 percent who frequently make an online purchase after the relaxation of the measures.
Ede, September 16, 2020 - Dutch consumers are very skeptical about the use of robots in physical stores. A majority (62%) does not want to be helped by it, according to research by GfK commissioned by ShoppingTomorrow. “Consumers expect a personal experience, but they want to be confronted with technology as little as possible,” says Inge Demoed, program manager at ShoppingTomorrow.