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Digital transformation

Home Trends Category: Digitale transformatie

Europeans continue to shop online after reopening physical stores

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A webshop on a laptop, with a hand with a payment card next to it.

Amsterdam, September 22, 2020 - The relaxation of the measures to get the coronavirus under control and the reopening of physical stores has had little effect on the online shopping behavior of consumers in Europe. This is evident from research by Adobe into the trends in the field of online shopping during and after the (intelligent) lockdown among more than 3000 * Europeans. 59 percent of those surveyed regularly shopped online during the lockdown. This is almost the same as the 60 percent who frequently make an online purchase after the relaxation of the measures.

Shoppers have little faith in robots

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Robot with girl and signals

Ede, September 16, 2020 - Dutch consumers are very skeptical about the use of robots in physical stores. A majority (62%) does not want to be helped by it, according to research by GfK commissioned by ShoppingTomorrow. “Consumers expect a personal experience, but they want to be confronted with technology as little as possible,” says Inge Demoed, program manager at ShoppingTomorrow.

The Internet Marathon: A conversation about The Internet for twelve hours with Evgeny Morozov, Francesca Bria, Roosbeef, Peter Pomerantsev and Marleen Stikker, among others

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Amsterdam, 5 August 2020 - We have been living with the internet for more than half a century now. What has it brought us? And what price do we pay for it? Together with Bits of Freedom and more than 30 (inter) national guests, De Balie will dive into all the depths of the world wide web during The Internet Marathon on Sunday 13 September.

5 reasons why leaflets remain popular in retail

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Folder marketing

If you are reading this text, you are online. Logical, right? That is not surprising, because the vast majority of content nowadays reaches people digitally. All the more remarkable is the observation that leaflets remain, even today, as popular as ever. The paper folder remains an important medium, and although most can also be consulted digitally, the paper version remains a consumer favorite. How did that happen?

Webinar: "The role of platforms in the digitization of retail"

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Digital platforms such as Amazon, Facebook, Bol.com and Google are gaining more and more influence towards retailers and consumers. Some think these platforms could herald an end to many retailers and brands. Others see enormous opportunities because of the scope and innovative power of the platforms. What is certain is that these platforms place different demands on how retailers position themselves.

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