Setting up a good marketing campaign is of great importance for organizations. By using different forms of marketing in the right way, you can attract new customers to your organization. Marketing also helps you to retain existing customers: loyalty marketing. After all, as an organization you want to prevent customers from switching to a competitor. When using marketing it is very important that you work according to a fixed plan. You start by determining your target group, setting goals and choosing your strategy. When you address the wrong target group with your marketing campaign, you will…
As an entrepreneur you know that the market is constantly changing. That applies to your own industry, but certainly also to all kinds of trends, including those of online marketing. Because your target group not only shifts channels, the legislation and application of data also change. 2018 is more about following your target group - not the competition - and offering real value. Your online marketing therefore changes enormously: it ultimately becomes your product itself. These are the five online marketing trends of 2018.
Although consumers do not think at all in terms such as 'distribution channels', they know no better than that we live in an omnichannel shopping environment. Just in between comparative shopping on the smartphone is just as natural as walking into a store to browse a product. But the same customer gets confused when he suddenly sees completely different offers and prices in your webshop than on your Facebook page or in your physical store. And that derailes his customer journey, with all its consequences. With a good omnichannel approach you prevent that.
2017 brings hope. That it sometimes feels different tells a lot about our window on the world. One in three people sees their social network as the primary news source. That makes fake news on social media the problem of today in the communication time lapse: we need to get a sharper picture. This year too, an increase in everything online, with the mobile as a remote control of our digital life. Here are the 10 online consumer trends for 2017.
The smell of coffee. A firm handshake. A well-placed joke. The list is endless: not everything is online. Yet you feel that feeling when you read articles about marketing. How does that happen and is that justified? Don't miss the boat. That is the main message of many providers. They point to a new development - for example Instagram marketing - and state: Panic! You don't want to be overtaken by your competitor? Buy my services because different!