Facebook as a tool is not that easy to use. You don't get direct sales out of it that easily. It is rather a calling card in advance and a binder afterwards. Consumers see Facebook as private and Linkedin as business. Can you use Facebook for business?
There were plenty of ideas to use Facebook for companies: sign up for a newsletter, request a quote, mix free and paid services (the freemium model such as Dropbox for example). Under what conditions can you successfully use Facebook for business?
Checklist conditions for using Facebook B2B
- Dialogue with your customers is important for your company
You are interested in the wishes of your target group: you ask questions, you share relevant external content, you ask for feedback.
- Your customers can be united
Your audience can share positive experiences with each other, likes to read news about the profession, and likes to get together (online or life). There is already some community.
- The purchasing process needs time
It is important for your business to build a relationship. Customers prefer to do business with parties they know. You already use different means for this.
- Your customers are interested in your subject
There is a clear broad interest in your field; some pride even in what your sector represents and means to society. There is also a need for 'thought leaders'.
- You communicate with your stakeholders on a regular basis
Not only with customers, but you also communicate with (former) employees, fellow entrepreneurs, suppliers, the immediate environment and audience groups. It is in your interest that your stakeholders are well informed and have a central point of contact.
Five times yes? Then you could certainly consider Facebook as a business communication channel.
Need ideas for interactive content? View these 13 perspectives for more interaction on Facebook.
Source of Facebook illustration: Spencer E Holloway