Climate – Online consumer trend 2019
You know that Monty Python sketch where every dish on the menu contains spam? Eggs and spam, eggs, bacons and spam, spam, spam, spam, baked beans and spam. That's why unsolicited e-mail is called spam today. The spam of 2019, however, is less palatable: plastic. We find it everywhere:
- This pregnant sperm whale washed up also had 22 kilos of plastic in her belly;
- in every 100 grams of mussels contained 70 particles microplastic according to researchers from the University of Hull and Brunel University London;
- 90% of the table sea salt contains according to new research microplastics.
So Yes. Also our stool contains microplastics, and we just don't know what effect it will have on our health. This is partly because we have been ingesting microplastics for some time through our clothing, carpet and paint, for example. Still, this should bother an average parent, doctor, journalist, or politician. And fortunately there is also some counter-movement:
- Ban on single-use plastic in the EU by 2021. And even the consideration to completely ban microplastics.
- First plastic-free supermarket in Amsterdam (in imitation of Birmingham)
- The Ocean Cleanup, led by Dutchman Boyan Slat is now working on it cleaning up plastic in the Pacific.
- In Indonesia you can soon pay your bus ticket with plastic bottles.
These two short lists of course only paint a meager picture. In view of the implementation of the climate agreement in the Netherlands and the criticism that the bill is not being handed over to the polluting companies, this will certainly keep us busy for some time to come. Important figures are above all: many Dutch people are willing to do something for the climate, but it should not cost too much, according to DVJ Insights, 39% of consumers want an eco-watch to measure their CO2 impact according to Ericsson.
And the starting trend that women decide not to have children anymore because of climate change. In short, like Loesje once well said: Climate change – after all this time we were also a bit rambled about the weather.
Responses