Climate - Online consumer trend 2019
Do you know that Monty Python sketch in which every dish on the menu contains spam? Eggs and spam, eggs, bacons and spam, spam, spam, spam, baked beans and spam. That is why unsolicited e-mail is now called spam. However, the spam of 2019 is less tasty: plastic. We find it everywhere:
- This washed-up pregnant sperm whale had too 22 kilos of plastic in her belly;
- In every 100 grams of mussels contained 70 particles microplastic according to researchers from the University of Hull and Brunel University London;
- 90% of the table sea salt contains according to new investigation microplastic.
So Yes. Ours too stool contains microplastic in the meantime, and we just don't know what effect our health will have. Among other things because we have been receiving microplastic for some time through our clothing, carpet and paint, for example. Yet this should disturb an average parent, doctor, journalist or politician. And fortunately there is also some counter-movement:
- Ban on disposable plastic in the EU as of 2021. And even the consideration to completely ban microplastic.
- First plastic-free supermarket in Amsterdam (in imitation of Birmingham)
- The Ocean Cleanup, led by Dutchman Boyan Slat is now working on it cleaning up plastic in the Pacific Ocean.
- You can go to Indonesia later pay for your bus ticket with plastic bottles.
These two short lists of course only paint a meager picture. Given the implementation of the climate agreement in the Netherlands and the criticism that the bill is not deposited with the polluting companies, this will certainly keep us busy for some time. Most important figures are: many Dutch people want to do something for the climate, but it should not cost too much according to DVJ Insights, 39% of consumers want an eco-watch to measure their CO2 impact according to Ericsson.
And the starting trend that women decide not to take children anymore due to climate change. In short, like Loesje once beautifully worded: Climate change - after all that time we were also a bit tired of the weather.
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