According to my professional test, I had to become a farmer or journalist. I didn't feel much for either. No, becoming a singer of a rock band. That was really the only thing I could think of at the age of seventeen. And I didn't even have a band. I just went for an entrepreneur's degree, to have at least something of an education. Twenty-one years later, Bloeise brings me back to the results of that professional test.
It was such a dull multiple choice test on such an outdated PC in a dusty room on a late Friday afternoon. You had to choose between four extremes every time. I took this professional test and its results anything but seriously. Despite my curiosity and good grades for Dutch, I didn't see myself becoming a journalist soon. I thought a lot of hassle about nothing. Even when I started to write more and more - professionally - I didn't think I could ever make a living with it. I initially set up Bloeise as a marketing communication agency. The focus on content was purely pragmatic: content marketing was just the last marketing trend. It was only when Emerce introduced me to a client as a journalist that I realized that the professional test was not so bad.
Sowing and reaping
A friend recently complained about his IT support company. A major client had dropped out and he had to fire his two employees. Do you have plans? I asked. No, not one. To which I explained how I always tap into multiple revenue sources. Multiple customers, different branches and types. Short texts and long texts. English and Dutch. Facebook and Google, but also link building via Fiverr. As an entrepreneur, it is a lot of sowing, trying out and giving attention to what is going well. Exactly like a farmer, I changed my mind afterwards. Now a real farmer will quickly explain to me that agriculture is about specialization and intensification. And that's right, also in many online professions. But growing channels and online sales, that is exactly what Bloeise stands for.
'Slashies' like to do a side hustle
Just a sidetrack. Millenials, born between 1980 and 2000, seem to like to do a variety of things. You can see that in their bio on Twitter: travel / photography / foodie / model / driving instructor. Slashies so. Driven by passion on the one hand and pragmatism on the other. Because the chimney must smoke, but also do what you like. The Belgian The standard calls those side jobs 'side hustles': crazy activities with which you still earn money. From baking vegan cakes, sewing wedding dresses to copying pets with lego blocks and aquarium reviews.
These side hustles are made possible by the internet: no matter how crazy your idea is, you can use it to reach your own target group worldwide. And the crazier, the more likely you will have no competition. The starting point is that you discover a need, often with yourself, for which there is no solution yet.
I don't see myself becoming a singer of a rock band that easily. There are already enough singers in the world, and actually it doesn't even seem that fun to me. I do make electronic with pleasure music, but especially for myself. This way I keep it nice for myself without obligations. What you are good at and can earn money with, and what you enjoy doing, are not always the same.
By building a business you as an entrepreneur choose your own future. For me, that feels like a continuous process. That is why I prefer not to fix myself as a writer or marketer. Perhaps in two years' time I will mainly do service design workshops or give advice to accountants. It depends on my abilities and passions of the moment, exactly as with millennials. Now I was born just a year earlier - in 1979 - so officially I am from the X generation, but I don't think age is so decisive. I think it's about the time we live in. Thanks to the internet we have all kinds of new possibilities to shape your interests. But such a professional test can still be surprisingly accurate. Perhaps it is time for that vegetable garden.