Anyone who is involved in content marketing to a greater or lesser extent will have used or at least heard of Google Trends. Whether you spend 40 hours a week on online content or perhaps write a content blog on your company's website a few times a month, Google Trends is in all cases an incredibly valuable tool with which you can make your online content as relevant and current as possible. can make.
Here you can read more about content marketing, the form of marketing in which content plays the central role. Largely online but also offline, content marketing is giving answers, insights and advice to potential customers. With this they are addressed at an early stage and as a brand or organization you can position yourself faster as a possible provider of a product or service. Content marketing is used especially where the purchasing process takes longer and knowledge makes the difference. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.