Anyone who has ever worked in the hospitality industry knows that competition can be fierce. You always have to be alert to changes in trends, likes and especially dislikes to stay one step ahead of the others. All this requires a strong example of entrepreneurial skills and a good dose of restaurant marketing can not hurt. To help you with that, we have prepared an overview of the different ways in which you can increase the number of reservations for your restaurant. Curious? Then read on quickly.
Here you can read more about content marketing, the form of marketing in which content plays the central role. Largely online but also offline, content marketing is giving answers, insights and advice to potential customers. With this they are addressed at an early stage and as a brand or organization you can position yourself faster as a possible provider of a product or service. Content marketing is used especially where the purchasing process takes longer and knowledge makes the difference. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.