Here you can read more about content marketing, the form of marketing in which content plays the central role. Largely online but also offline, content marketing is giving answers, insights and advice to potential customers. With this they are addressed at an early stage and as a brand or organization you can position yourself faster as a possible provider of a product or service. Content marketing is used especially where the purchasing process takes longer and knowledge makes the difference. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.
That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...
Anyone who is involved in content marketing to a greater or lesser extent will have used or at least heard of Google Trends. Whether you spend 40 hours a week on online content or perhaps write a content blog on your company's website a few times a month, Google Trends is in all cases an incredibly valuable tool with which you can make your online content as relevant and current as possible. can make.
Guest blog by Kim Kampen from Albagora Would you like to express your creativity in your work? You like writing, and you want to do something with it. As a professional copywriter, you can earn some extra money with your creative expressions. Although as a writer you often do not earn enough to live on it, it can provide you with a nice extra. We have listed a number of tips for you to take into account as a starting copywriter.
In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?
Anyone who has ever worked in the hospitality industry knows that competition can be fierce. You always have to be alert to changes in trends, likes and especially dislikes to stay one step ahead of the others. All this requires a strong example of entrepreneurial skills and a good dose of restaurant marketing can not hurt. To help you with that, we have prepared an overview of the different ways in which you can increase the number of reservations for your restaurant. Curious? Then read on quickly.
As a medium, the website is now almost thirty years old, but it has not stopped developing. The 'ideal' website is constantly changing and in 2020 there will also be new trends that make up the service. You will find the five most important in this blog.
Every marketing campaign stands or falls by content. In a world in which - mainly digital - content seems to be passing by faster and faster, the content marketer has to become more and more creative in order to make a difference. That fact also guarantees a number of trends in 2020 that will influence content marketing.
These are the most important SEO trends and developments for 2020! Do you want to know what that means for you? Then read on!
Nowadays, both in the Netherlands and abroad, the web shops are sprouting like mushrooms. That is also not surprising, because starting a webshop is not that complicated (anymore) and you can keep the entry costs relatively low. Although that is all positive, there is one disadvantage: depending on the industry in which your webshop operates, the competition can be fierce. One way to distinguish yourself from all your competitors is to use eye-catching luxury packaging.
A little entrepreneur cannot do without a mobile phone. Always be available by phone for customers, can access your business mail anywhere and do your bookkeeping via your smartphone; it makes your life as an entrepreneur a lot easier. A good mobile subscription goes without saying with a mobile phone, but how do you ensure that you make a smart choice between dozens of different providers?
Use content marketing for recruitment? Hell yes! It is the perfect way to get the attention of your ideal candidate. How it works? As usual with recruitment marketing: make yourself visible and relevant. And because you want to reach potential employees, LinkedIn, Google and Facebook are important channels. In this article you can read all the ins and outs about content for recruitment marketing.
Internet is being used more and more often. A quick look up, what does that car look like that everyone is talking about? Watch movies, listen to music, watch photos and especially buy things online at the webshop. All from the couch or even the food.
You can have various reasons for investing private assets in your company. For example, it may be cheaper than external financing, where you borrow money at an interest rate. It may also be that you have already tried to raise assets from third parties, but this has not been successful. Finally, it may give you a tax benefit.
It is currently raining on initiatives to reduce our CO2 emissions and limit our impact on climate change. That is not surprising, because we are all starting to notice the effects of climate change, in the form of, for example, more extreme weather and all its negative consequences. One of the most remarkable initiatives to combat climate change is TreeClicks. This website promises that you can contribute to the fight against climate change by shopping online. We worked out for you how that works and, more importantly, whether you should use TreeClicks.
Sponsored content: as an advertiser you have a good article written on a site for reach and SEO. An investment that you would like to get more out of. These six sponsored content tips from practice help you with this.
There is little discussion left about: as an entrepreneur, you need a website today. With the revolution of the internet, the traditional channels to attract customers are no longer sufficient. Every potential customer looks before things are done on your website. This can be done to see exactly what your company is doing, to gauge your reliability or perhaps you have a webshop where online purchases are made. The internet has opened up a whole new world and is currently the most important tool for many companies.
SEO influencer marketing is becoming increasingly important for scoring good positions in Google. How do you get the attention of the right SEO influencers? How do you build relationships? And what influence does this type of marketing have on the SEO of your website?
Emoticons are increasingly being used in the marketing communication of large companies. In this blog we view 5 creative marketing campaigns with emoticons.
In almost every industry, the advertorial and the unambiguous advertising text have been making off against actually informative content for some time. The financial sector is no different. Although practice shows that banks and insurers do remarkably little with content marketing compared to companies in other sectors. This while content marketing is ideal for the financial sector.
It starts with content. That is Bloeise's slogan as a content marketing agency focused on content creation. But of course there is much more to it, because you ultimately want to achieve measurable results with your content. This content marketing reference work is intended for companies that focus on content to improve the entire process: from strategy to ROI. Expect a lot of smart tips from practice and few blabla. After all, it's all about the content!
A modern company has to deal with influences that play a determining role in the design of the office. First of all there is the rapidly increasing influence of technology, but also the need to have a healthy workplace. We want to be flexible, but if we are still in our place, we also want to be comfortable.
As an entrepreneur, you will in the long run not be able to purchase a legal, business license for Microsoft Office. The complete Office package is the solution for your business mail, preparing quotes and invoices, but also for keeping your administration and giving presentations to customers or employees. There is only one problem: Microsoft Office is relatively expensive. For those who know where to look, there are also affordable alternatives.
Guest blog by: Yu Wang Tsang, student Small Business & Retail Management On April 17, 2019 I was able to interview Thomas Lapperre about my graduation research on the introduction of a food supplement made of insects through content marketing. For my graduation research, it is necessary to make a financial forecast of the expected turnover. The problem is that I have never worked with content marketing and the demand for this product was very unclear to me because, to my knowledge, there is very little search for the product. Below you will find a summary of the most important elements from the interview.
In the meantime, every webmaster knows that link building is vital for making a website findable. Once, around the turn of the century, that importance was much smaller. It was the pre-google age and the search for online content was drastically different than today. Over the years, link building has become a profession in its own right. The rules of that course are written by Google and implemented during major Google updates, formerly called Google Dances.
They can be found in every industry, from IT to healthcare and from consultancy to financial services: white papers. You spend a lot of care and attention on a white paper, so naturally you want it to be read well. But how do you ensure that your white paper reaches your audience? Bloeise gives you five tips to put your white paper on the market. Tip 1: Come up with a good title Before you start writing, it is good to think about a good title for your white paper. This must cover the load and forces you to think about ...
Column by Thomas Lapperre I usually give standard prices for a white paper only on request. And often reluctantly. It soon creates the wrong expectations. Every white paper is a unique project and that makes a copy / paste approach so difficult. The ingredients differ per white paper, just like the target group and message. Writing a white paper looks a lot like the traditional baking of a loaf of bread.
This week I was interviewed for the first time for a podcast, by podcast professor Peter de Ruiter. Now I don't like being recorded - I always find myself sounding horrible - but I have good faith in Peter's hands. I listened to two of his podcasts and I was pleasantly surprised. Substantive, interrogative and entertaining. That is why I like to place the first: speech synthesis.
It is the latest trend in online marketing. And it is impossible to imagine the marketing pallet of a modern company: influencer marketing. With this form of marketing, influencers advertise your product through social media. The speed with which influencer marketing is emerging is a rarely seen phenomenon in the marketing world. Within a few years this form of marketing has become a simply crucial part of many campaigns. But why does influencer marketing work so well?
Years ago, branded content was an article in a magazine, often written in the form of an advertorial. Today that no longer helps to have your product or service converted. It is important to retain customers and that is only possible with compelling content that stands out or helps the reader, viewer or listener. There is no guaranteed formula, but Bloeise has five tips that can take your burning content to the next level.
Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you have often become an SME because you love your work and are good at it. To tap into new clients, however, a different approach must be taken: marketing. But how do you do that? How can you, as an SME, grow, which forms of marketing do you need for this and which forms can you better ignore?
It sounds like every entrepreneur's dream: to run a successful marketing campaign with minimal (financial) resources. Is that possible in 2019? Growth hacking seems to be the answer.
Guest blog by TienProducties Every company is looking for ways to get in touch with potential customers. Campaigns are set up, budgets thrown over the bar and a lot of man-hours are deployed. Suppose it can be done differently, simply with an online magazine.
Content is crucial for every company on the internet. Content marketing involves quite a bit: it is a labor-intensive project. The emphasis is on the word "process." Many organizations do not have the time and power to start an entire process. That is why many are asked the question: "Do I have to outsource content marketing or should I do it myself?"
Almost every market segment in today's economy is subject to it: innovation. It is becoming easier and easier to launch start-ups and modern technology is constantly making progress. Products and services in literally every sector in the world are therefore prone to innovation.
Online spending also increased in the first half of 2018. Every company with a webshop will therefore see new opportunities. Upsell to existing customers, perhaps diversification to other product groups and certainly international e-commerce ... such as Germany for example. Just expand a matter of the webshop or set up a new one, right? Until you start to wonder if your webshop can handle that amount of product information, and how you are actually going to keep up with it.
The choice to have an animation made often comes from several reasons. However, the goal is always the same. Ensure that a message is effectively transferred to your target group in a short time. Nowadays online representation is no longer an incidental matter for every company, but a necessity.
You will probably recognize it immediately: as a typical Dutchman, who watches his wallet in a healthy way, you do more and more chores yourself instead of outsourcing them to expensive intermediaries. After all, who still books a holiday at a travel agency? Don't you just 'arrange' that yourself online?
Time is precious. And we would rather spend our time on entertainment than on a boring story. That is exactly what video responds to: telling a stimulating story in a short time. With a positive impact on your operating result. In this blog we take a look at video and animation for entrepreneurs.
Advertising campaigns are a good way to promote your product. We are then no longer only talking about old-fashioned television or radio advertising, but also about online campaigns. A good advertising strategy is indispensable because it forms the basis of every successful campaign.
Many entrepreneurs use it on their website: being able to subscribe to a newsletter. And rightly so, because newsletter subscriptions are an ideal way to generate leads and to bind customers. On one condition: that newsletter must be and remain interesting. Leads that you have once lost due to a bad newsletter, you will generally never win back. The step-by-step plan below helps you with a clear editorial formula, so that your newsletter collects leads and keeps them warm instead of being rejected.
In the retail sector, companies face various problems: margins are under pressure and companies have to serve more and more channels. Consider the mobile channels and social media. In addition, there are more and more wishes for logistics solutions and ordering options. You can use an ERP system to structure this. What exactly is an ERP system, what do you use it for and, more importantly, how do you choose a good system that fits your needs?
Achieving a high conversion is one of the spearheads of many organizations. This can be in the field of telephone marketing, but also on your website, for example. It often happens that organizations have a website, where visitors ultimately do not buy anything. This is a shame, because every visitor is a potential customer. In particular when the visitor views multiple pages before he or she leaves the website. There are different ways to increase the conversion of your website. In this article we give you three useful tips to contribute to this. Keep that in mind…
Using a blog on your website can be great fun. You can inform visitors about new products, about business processes, trends within your industry, and new products or services from your company. This way you keep visitors involved in your company! However, a blog article alone is not enough to actually benefit from this. After all, you want to encourage these visitors to make a purchase or request a quote. In short, you want to increase the conversion of your blog! There are different ways to ensure a higher conversion. Give in this article ...
There are different ways to persuade existing customers to make a new purchase. Using a newsletter is one of these ways! With a newsletter you can inform existing customers about discount promotions, new products, etc. By arranging your newsletter in the right way, you can encourage customers to make new purchases. However, keep in mind that a newsletter can also be counterproductive. If a newsletter comes across as too intrusive for people, they will be less likely to read it. This also increases the chance that they will switch to a competitor….
You receive an excellent amount of traffic on your site every month. You offer a white paper or a regular newsletter and in this way you have collected a good number of e-mail addresses of potential customers. You regularly send them information, but actually have a poor view of whether you are doing this in the most effective way. You would like to get the most out of those leads, but ... how do you do that? Lead nurturing can help you enormously in converting fledgling leads into 'sales ready' customers that you can make a customized, non-refusing offer. Using…
Every good entrepreneur who offers online services or products is constantly looking for ways to maximize his conversion. As an entrepreneur you have probably wondered if your website actually gets the most out of its traffic. To this end, Google launched a promising tool for improvement in 2017: Google Optimize. This offers many interesting possibilities for every entrepreneur who would like to improve his online conversion. In this blog we explain why you would use Google Optimize, what options you have and what it can deliver.
Guest blog by Jeroen van der Zwet from Promoboer Finally a moment for yourself, the door closes, you sit, stand or walk and your eye catches the eye ... the toilet advertising! Toilet advertising is effective, because how often do we go to the toilet? And how long will it take us? It is one of the last places where we are not distracted by other media or conversations. And therefore an ideal place to enjoy a game ... advertise. But how do companies link their identity to an advertisement on the toilet? Precisely by adding a bit of humor ...
Guest blog by Sander Baas from Tekstwerf As a company you want to help your customers by offering a solution to a problem he has. In a white paper you can tell what you are doing and how. Nothing new, right? Many companies use the content form. Does not mean that they always do it well. Your text must meet a few conditions if you want to achieve anything with it. We mention the most important four.
October is traditionally the month to make the planning for next year. The agile trend seems to force everyone to look no further than a month ahead, but that is no reason to throw your schedule in the air. If you really want to get somewhere with your company, then you will have to apply a strategy and long-term planning. For 2019 it is wise to seriously consider marketing automation. We give you three trends and the applications for companies. No company buys and launches a new machine or software within a month. Marketing automation takes into account ...
Do you notice that other companies score on LinkedIn and you do not? Then it's time to review your LinkedIn marketing strategy. Certainly now that LinkedIn is becoming increasingly important in the business world, the network offers interesting opportunities for smart companies today. With these LinkedIn marketing tips you can stand out!
In an earlier blog post we already paid attention to the phenomenon of affiliate marketing. Hereby the products or services of brand or company X are advertised or offered on website Y. Affiliate marketing can initially sound like a simple way to make money quickly as a publisher. You throw in some marketing resources and ask for a fee for every lead, visitor or sale. Simple right? Not really, because website visitors are not crazy and good affiliate marketing listens closely. Anyone who wants to make a good conversion and generate significant income should be well prepared. We help you if ...
Guest blog by Rinske van Herwaarden van Heers Does your content perish under the sea of pulp that appears online? Everyone continues to produce web content, but luckily there are ways to make Google and visitors happy with your website. One of the points that Google looks at when ranking your website is of course good content. You can think of processing the keywords on which your target group should find you and Google's preference for longer texts. I mention these two examples because many web writers go wrong here. The need of that poor visitor becomes ...
I regularly speak to entrepreneurs who have tried everything to make Google easier to find, but the results? They are disappointing! If I then ask about what they have done to improve online findability, I often get the answer: "use more keywords and increase the number of backlinks". That is fine in itself, but when I ask how they have investigated whether the chosen keywords are actually being searched for and whether the online competition has been mapped, I often get a "no".
Nowadays, companies mainly invest in online marketing, but that does not mean that all forms of offline marketing have been written off. In fact, offline marketing is alive and kicking! Only many companies do not see this. Great shame! Yet there is a form of offline marketing that is still widely used, but the approach is not always effective. We are talking about direct mail. These are addressed postal items that have a commercial intention. For example, increasing the sales of a product or visiting an event.
In the year 2018 everything can be done online: meetings, collaboration, dating, shopping, finding a handyman and of course booking your vacation. With the arrival of e-health we can add something new to that list: receive medical care. Yes, even nowadays you no longer have to go to your doctor for a medical consultation. One of the first Dutch parties to offer solutions in the form of e-health is Vitalmindz.nl. In this blog you can read how e-health works, what the benefits are and what you can use it for.
Anyone who occasionally shop online will recognize how important reviews can be when choosing a product or company. Especially, but not exclusively, hospitality businesses are increasingly dependent on their online image. A series of excellent or destructive reviews can make or break the future of a newly opened brasserie. NederlandReview.nl has been cleverly responding to this since 2015 and has an ambitious goal: reliable, objective reviews of all companies in the Netherlands. But is that a bit successful? And should you register your own company on NederlandReview.nl? We figured it out for you.
Link building is an important part of your SEO strategy. Links ensure more traffic on your website. Many marketing experts try to explain the ins and outs of link building, but they often do not answer the question: "How do you actually provide links?" With a link building strategy. We give you practical tools to get started with link building immediately.
Do you leave IT Security to your team? Or have you engaged professionals who will take IT security off your hands? Whatever the situation within your company, always ensure that the IT Security Strategy is fully outlined. In this article we give you seven tips on how to formulate and implement the IT Security Strategy.
Potential candidates look for new career opportunities and answers to their questions so that they can decide whether or not to respond. You want to seduce them into that reaction with an inspiring story (corporate story). Here you can read three key points with six practical tips to sharpen your recruitment texts.
After content creation, the distribution and promotion of content is a challenging task for marketers. The number of channels on which your target group is present continues to grow. "Your website and Facebook alone are no longer sufficient," says Valeri Potchekailov. In 2016 he started the Ghent company Story Chief together with Brik De Maeyer and Gregory Claeyssens. "Content is king," says Valeri, "but content distribution is queen. And she wears the pants. "
When you, as an entrepreneur, decide to make use of one or more white papers, you will irrevocably find out that building a white paper is no child's play. It takes time, effort and expertise, in short: money. You can of course outsource the creation of your perfect white paper, but that is not the end of the matter. Throwing a whitepaper online and not having to worry about it is a waste of money. Your white paper is not intended as a free reference work, but as a lead generator. Your white paper must work for you and ultimately attract new customers and therefore revenue. But how do you achieve that?
Getting higher in Google: every company today knows the value of it. After all, more visitors means more leads and sales. Yet many entrepreneurs still use their website primarily as business cards. As a result, they miss many online opportunities. In this blog we therefore give you practical tools to make the transition and to use Google practically in 2019.
CRM or "Customer Relationship Management" is also referred to as customer relationship management and company-wide strategy designed to reduce costs and increase profitability by strengthening customer loyalty.
Anyone who has ever run an (online) campaign, large or small, will have created one: a landing page. A separate environment on your website, other than your homepage, where visitors from, for example, Google, a paid advertisement or campaign on social media. With a landing page you want as many visitors as possible to convert: purchase something or register. In this article we give you nine practical landing page tips to achieve that. But first: how do you get visitors to that landing page at all?
Every business goes online: B2C and B2B. There you can clearly measure and compare all costs and benefits, so that you can use your marketing better and better. Here at Bloeise you will find an explanation about Adwords and Facebook Ads. But one important branch of sport is being tackled today for the first time: affiliate marketing. Hereby you use a network of different websites that ensure traffic to your site, leads and sales. The great thing is: you only pay for results. But there are also a few snags under the grass. In this blog you will learn exactly what affiliate marketing ...
The use of Instagram in the Netherlands has been growing explosively in recent years, especially among young people and young adults. The number of active Dutch Instagrammers has doubled since 2016 and in the youngest target group (users up to the age of 19), Instagram is already more popular than, for example, Facebook. No less than 4.1 million Dutch users, more than half of whom are even active on the platform every day, make the photo app an undisputed platform for advertisers. Anyone who wants to reach people in the age category up to 39 years old with their advertisements can now simply no longer ignore Instagram Marketing. But how do you do that, successfully ...
Many entrepreneurs now know how to get traffic to their website. But that is where it starts, says BusinessRocketeer's Ivo van den Brink. “If you don't manage things well online, then that traffic will not help you. Your message and your offer must match your target group. Otherwise you get the wrong leads, more crowds and less success, "says Van den Brink. I spoke to him about the online challenges of SMEs now. “Due to the lack of success, many entrepreneurs think that online marketing does not work in their industry. That's a shame, because they miss out on a lot of sales. "
Sponsored content: paid content that advertises in a somewhat hidden way. Sponsored content comes in all sorts of forms, but how effective is it? Is it worthwhile to invest money, time and effort in sponsored content, and if so, when will you apply it?
Conversion optimization is such a concept that pops up automatically. Your website stands and the visit grows steadily with the content that you post regularly. You can already use Facebook and Google very well, and now you have to wait for the large stream of new orders and customers. But that doesn't happen. And you still have to fight hard every month to get your sales and margins. What's going wrong? And especially: what can you do about it? In this blog you will get some strong tools to turn the tide and turn your traffic into revenue. We go…
Trust is the basis for every relationship. However, rating and review systems have their limitations, and Trustier, a Dutch startup with ambitious plans, sees great opportunities in this. We look at the importance of online reputation management, the Chinese interpretation and how Trustier will work exactly.
Marketing comes in many different forms. You can opt for newspaper advertisements, online marketing, and so on. In what way does your own organization currently use marketing? One of the options you have is the use of viral marketing. The definition of viral marketing is not always clear. By viral marketing we mean creating content which goes viral. Going viral in this case means that the content is read and shared a lot in a short time. Content consists of texts, images, videos or fun memes.
Guest blog by Eugene de Graaf Content marketing is constantly changing. The use of Facebook is no longer what it was a few years ago, certainly not after the last scandals. And that also offers opportunities for entrepreneurs, but you have to respond to this in time. If you stay behind and stick to old patterns, the attention for your brand or your company will weaken and you run the risk that customers will switch to competitors who understand their questions and needs. It is therefore important to follow the trends in content…
Social media can no longer be ignored in our society. When market leader Facebook was launched in 2004, no one could suspect that the platform would become the largest in the world. Despite all the recent criticisms of the poor guarantee of privacy at Facebook, it is still by far the largest platform. However, the shift has already begun. Young people now mainly use Snapchat and Instagram. Twitter remains relevant, not just thanks to Trump. It is for more business contacts, politics, press and discussions. LinkedIn is the platform for the business market. As an entrepreneur you can use all these social media for you ...
Branded content: a common marketing term, but many marketers are still burning themselves. Because with branded content marketing you do not focus on selling a service or product, but on increasing a brand: the brand. You will not see prices, sales pitch or specific call to actions in this type of content. What exactly is branded content, and what are the differences with content marketing and native advertising?
Marketing through content has gained a lot of popularity. More and more organizations choose to keep a blog on their website. Many companies also share interesting content through their channels on social media. However, content cannot simply be defined as 'good'. What is good for you can be bad for me and vice versa! What is good content for you? Do you want little text and many pictures? Do you like to get aspects explained in detail, or not? One of the marketing tools for content marketing is storytelling. The concept of storytelling means that you…
How long does your content last on the different channels? The longest on your blog, according to Indian IT specialist Mamsys. Google continues to send visitors to you when your blog is relevant. A quality blog, of course, costs time and money, but ultimately it provides your company with much more traffic, brand awareness and revenue. All social media work with timelines. That means that when your content no longer creates interaction, your reach starts to plummet. Unless you use paid promotion, but that also works only temporarily. In addition, social media content is poorly found in Google due to its volatility. Social media are mainly ...
Today's consumers are more assertive and critical. Believing blindly beautiful talk no longer happens. They just want to be well informed. As a result, the focus of companies is evolving: from sales-oriented or marketing-oriented, to customer-oriented. Today's marketer can no longer rely on bombarding with advertising messages. They must have a continuous, successful story. Exactly like a publisher.
More and more organizations choose to keep a business blog on their website. That way you get new visitors to your website via Google, keep your customers involved in your company and position yourself as a knowledge specialist. By adding a new post every week, visitors will return to you faster. Writing blog posts is unfortunately not always easy. It is about finding topics that suit your company and that your target group also wants to read. You must be able to find the right writing style, be able to write error-free and what you tell must also be correct. After all, you want ...
Your management understands that as a company you must be able to tell a good story today. The marketing manager likes to see the growth in Google traffic and promises support in all areas. And you have also found a business copywriter who understands your business and market and correctly portrays your story. But in practice? Colleagues don't have time for an interview, feedback comes months later and that company blog remains silent. From Bloeise's content marketing practice, we bring you the most important stumbling blocks and tips to keep your content machine up and running.
Content marketing is hot! Not only large companies are more often concerned with content strategies, this also offers opportunities for SMEs. By deploying content marketing in a smart way, customers come to your final goal faster: conversion. In addition, you also ensure involvement and an optimal customer experience, so that customers return faster and promote your company more actively. In this article you will receive practical tips on how to successfully use content marketing for your SME.
Perhaps in the past you have already considered starting a business blog. After all, which company does not yet have a blog on its website? A blog offers you as a company the opportunity to bind customers to your company. For example, you can inform customers about developments within your company. You can also share interesting content with them! Starting a business blog is very interesting for the longer term. The content that you add to your website weekly or monthly in this way will ensure a better position in the search results. However, business blogging often turns out ...
Are you looking for a specialist for writing (web) texts? You have probably already come across various professional descriptions! One calls himself a copywriter, the other an SEO writer and another describes his or her position as that of a content marketer. However, if you zoom in further on the various functions, there are a number of important differences. In this article we describe these differences. In this way we give you a good picture of the type of specialist that suits what you are looking for! A text from a copywriter is not the same as a text from ...
Everyone is on Facebook and companies follow of course. You must then maintain your page with 'fun' Facebook content. You actually just want to make sales, but your fans mainly want to be entertained. And despite all Facebook marketing, sometimes you just want practical tips and sensible ideas. This list is meant for that oh-no-what-am-I-now-again-posting-on-Facebook-moment (... and is constantly being updated!)
Time is precious. If you are looking for information, you want the best information that will help you immediately. Many companies do not yet realize that. Their pages, blogs and posts are about themselves, not about the customer. They don't want a we-of-toilet-duck story. Google understands this very well: content that helps visitors simply scores higher in Google. But how do you create this super content? In this article you get all practical tips and tips for practice.
Guest blog by Thijs Maas of Causeffect.nl The term 'COPE' is something that many companies use online. COPE stands for: Create Once, Publish Everywhere. In other words, create one message and share it through every social media channel that your company uses. Let's put an end to this immediately! Each social media channel is unique and has a different objective. This means that unique content must also be developed for each social media channel. In this blog you can read which content you can apply per social media channel.
Gmail, Docs, Drive and Google Agenda are handy, free tools from Google. These are also commercially available, from € 4 per user per month. An affordable alternative for small businesses that can work professionally so quickly. Now that Google is adding the Dutch ERP system Vogsy to it, it is a good time to take a closer look at G Suite.
An SEO copywriter writes the texts that help your company to score high in search engines, while the texts remain nice and readable for your visitors. The SEO texts are specially written to rank high in search results in Google. Hereby the human aspect is taken into account, so that the texts attract visitors who stay on your website and are thus convinced of your message.
Guest blog by Kevin Vertommen of Fuseo.be With the word content marketing, most people think of a simple blog filled with articles. That is only a small part of the story. Content marketing offers many more possibilities. That is why we put 3 types of content marketing in the spotlight.
Guest blog by Michael Slender from sim-only-internet.nl The modern online marketer has access to a large amount of unstructured data that causes chaos rather than meaningful insights. For a marketer, data is essential to find out who buys what, when it is purchased and how the target group can best be reached. It is also used as part of the content marketing strategy to get higher in Google, get more visitors to a website while contributing to the brand's branding. Data visualization is the visual way in which data is presented so that the reader can…
Guest blog by Jordi Source of Contany You should of course blog for your reader and not for Google or purely for your own profit. But ultimately you want to pursue your own business goals. How can you get more revenue from your blog without pushing the reader too much? Before answering this question and giving tips, we first briefly explain how blogging works. Some people think no more than blogging something on a page when blogging. Blogging is so much more than that, luckily more and more companies are realizing that.
Every year there are new developments in the field of SEO. Trends in such numbers that it is difficult to keep an overview. There are also many opinions that say what you should or should not do. That is why we are happy to share the most important SEO trends of 2017 with you. With this you can ensure that your website remains easy to find online.
Guest blog by Myrthe Kuipers from greencreatives.nl Writing the right content? How long should the blog article be? When it comes to the number of words, there are divergent opinions about what would be good for an effective content marketing strategy. Since there are no clear rules, it is generally assumed that more content is better for the search results. More and more is being written and published more frequently. But is this necessary? More content does not automatically mean that the quality of the content is good. Sometimes short and concise content is the most suitable way to educate your target group ...
You search for information, find a great document and you quickly fill in your contact info so that you receive the PDF by mail. For companies, a white paper is a way to show knowledge and to appeal to potential customers. White paper marketing works particularly well with products with longer customer journeys, such as financial products, in the B2B market and more expensive consumer products such as cars and security systems.
To be and remain successful in the ever-tighter e-commerce market, selling a good product in a striking jacket is no longer enough. You must be able to respond to the psychology of the client. You want to keep his attention from first click to checkout and not lose him due to surprises at the checkout stage.
Gonnie Spijkstra of Nine Connections talks about brands and social media at The Social Conference 2016. “People want to talk to people. Not with companies ... unless they have a complaint, "says Spijkstra. "The challenge is not to post as a company, but to let the people around you talk about you."
Guest blog by Ramon van der Roest Reviews can lead to a more than 50 percent increase in conversion. In addition, 90 percent allow themselves to be influenced by reading a positive review. Why do you often come across webshops with products without reviews? That is at the expense of a lot of potential sales. While review marketing can be one of the easiest conversion enhancers, the infographic below shows that the site discount code site has been made.
Guest blog by Romano Groenewoud of SEOgeek It is an unavoidable development in the digital world: the cross-pollination between Search, your private domain and the apps you use. The boundaries between these digital domains are blurring and search engines are eager to use them. Search engines are therefore better able to determine what you are looking for and can thus display the most optimal search result.
Werkspot developed a content hub last year: information about jobs to attract consumers to the site. They are then given the opportunity to request quotes from DIY companies. "The orders are coming in," says content marketer Ilona Albers of Werkspot. A great B2C content marketing case!
The digital marketing trends of 2016 that you as a marketer should take into account. SiteCore publishes this every year with its research among marketeers. Here the highlights.
