That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.
Here you can read more about content marketing, the form of marketing in which content plays the central role. Largely online but also offline, content marketing is giving answers, insights and advice to potential customers. With this they are addressed at an early stage and as a brand or organization you can position yourself faster as a possible provider of a product or service. Content marketing is used especially where the purchasing process takes longer and knowledge makes the difference. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.