Despite the fact that the phenomenon has been around for about fifteen years, its popularity has been on the rise in recent years: the podcast. A podcast - a contraction of the words iPod and broadcast - is a recorded audio recording from a few minutes to sometimes several hours in which sometimes one, but often several presenters and / or guests engage in conversation. Sometimes radio (talk) programs are also offered as podcasts after the broadcast.
Here you can read more about content marketing, the marketing form in which content plays the central role. Largely online but also offline, content marketing is providing answers, insights and advice to potential customers. With this they are addressed at an early stage and you can position yourself as a brand or organization more quickly as a possible provider of a product or service. Especially where the purchase process takes longer and knowledge makes the difference, becomes one content marketing strategy deployed. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.