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Here you can read more about content marketing, the marketing form in which content plays the central role. Largely online but also offline, content marketing is providing answers, insights and advice to potential customers. With this they are addressed at an early stage and you can position yourself as a brand or organization more quickly as a possible provider of a product or service. Especially where the purchase process takes longer and knowledge makes the difference, becomes one content marketing strategy deployed. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.

Business podcasting: how do you do that?

Editor BloeiseContent Marketing, To undertake, PodcastNo Comments
Business podcasts make tips and hosting

Despite the fact that the phenomenon has been around for about fifteen years, its popularity has been on the rise in recent years: the podcast. A podcast - a contraction of the words iPod and broadcast - is a recorded audio recording from a few minutes to sometimes several hours in which sometimes one, but often several presenters and / or guests engage in conversation. Sometimes radio (talk) programs are also offered as podcasts after the broadcast.

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The basis of B2B content marketing and the difference with B2C content marketing

Editor BloeiseContent Marketing, Lead generationNo Comments
B2B content marketing - basic

Content marketing has become one of the most important tools for B2B services and sales in recent years. With this increase in urgency, the difference between B2B content marketing and B2C content marketing has also grown. But where exactly are those differences? And how do you do that, form a good B2B content marketing strategy? In this blog we explain the basics.

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What does it mean to work with a content marketing strategy?

Editor BloeiseContent Marketing, Image and branding, Influencer marketing, SEO and link building, Social mediaNo Comments
turn off content marketing strategy

That it is important to be findable online and to offer valuable online content? Every entrepreneur today will agree with that. Nevertheless, both novice and more experienced entrepreneurs from the self-employed and SME segment struggle with successfully establishing and executing a content marketing strategy.

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What does a content marketer actually do?

Thomas LapperreBasic knowledge of Online Marketing, Range, Content Marketing, SEO and link building3 Comments
Man with a hand in her hair in front of a laptop, with camera and film material on the table

Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...

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Making smart use of Google Trends: how do you do that?

Editor BloeiseContent Marketing, Trends, VoiceNo Comments
Spot trends with Google trends

Anyone who is involved in content marketing to a greater or lesser extent will have used or at least heard of Google Trends. Whether you spend 40 hours a week on online content or perhaps write a content blog on your company's website a few times a month, Google Trends is in all cases an incredibly valuable tool with which you can make your online content as relevant and current as possible. can make.

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Tips for novice copywriters

Guest blogContent Marketing, Guest blog, Marketing1 Comment
novice writer with typewriter

Guest blog by Kim Kampen from Albagora Would you like to express your creativity in your work? You like writing, and you want to do something with it. As a professional copywriter, you can earn some extra money with your creative expressions. Although as a writer you often do not earn enough to live on it, it can provide you with a nice extra. We have listed a number of tips for you to take into account as a starting copywriter.

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CRM trends in 2020: the most important developments in a row

Editor BloeiseAI, B2B, Binding and customer loyalty, IT & software, Lead generationNo Comments

In recent years, large companies have increasingly focused on their customers. In many cases, computer says no is largely a thing of the past and purple crocodiles can only be seen with governments. If you want to put your customer first, you have to pay a lot of attention to customer relationship management (CRM) and all the software that comes with it. Which CRM trends are waiting for us in 2020?

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The art of restaurant marketing

Editor BloeiseADVERTORIAL, Content Marketing, catering industry, To undertake, SEO and link buildingNo Comments
restaurant marketing

Anyone who has ever worked in the hospitality industry knows that competition can be fierce. You always have to be alert to changes in trends, likes and especially dislikes to stay one step ahead of the others. All this requires a strong example of entrepreneurial skills and a good dose of restaurant marketing can not hurt. To help you with that, we have prepared an overview of the different ways in which you can increase the number of reservations for your restaurant. Curious? Then read on quickly.

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Is luxury packaging interesting for web shops? Yes!

Editor BloeiseDirect marketing, E-commerce, Logistics, Sponsored contentNo Comments
unpacking a present for Christmas

Nowadays, both in the Netherlands and abroad, the web shops are sprouting like mushrooms. That is also not surprising, because starting a webshop is not that complicated (anymore) and you can keep the entry costs relatively low. Although that is all positive, there is one disadvantage: depending on the industry in which your webshop operates, the competition can be fierce. One way to distinguish yourself from all your competitors is to use eye-catching luxury packaging.

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As an entrepreneur, smartly choose your mobile subscription

Editor BloeiseMobile, To undertake, Sponsored contentNo Comments
Choose business mobile plan

A little entrepreneur cannot do without a mobile phone. Always be available by phone for customers, can access your business mail anywhere and do your bookkeeping via your smartphone; it makes your life as an entrepreneur a lot easier. A good mobile subscription goes without saying with a mobile phone, but how do you ensure that you make a smart choice between dozens of different providers?

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Recruitment marketing? Content for LinkedIn, Google and Facebook

Editor BloeiseBinding and customer loyalty, Content Marketing, Online recruitmentNo Comments
Recruitment - job

Use content marketing for recruitment? Hell yes! It is the perfect way to get the attention of your ideal candidate. How it works? As usual with recruitment marketing: make yourself visible and relevant. And because you want to reach potential employees, LinkedIn, Google and Facebook are important channels. In this article you can read all the ins and outs about content for recruitment marketing.

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TreeClicks: combating climate change via the digital highway

Editor BloeiseConsumer, E-commerce, Sponsored content, Garden industryNo Comments
man in tree

It is currently raining on initiatives to reduce our CO2 emissions and limit our impact on climate change. That is not surprising, because we are all starting to notice the effects of climate change, in the form of, for example, more extreme weather and all its negative consequences. One of the most remarkable initiatives to combat climate change is TreeClicks. This website promises that you can contribute to the fight against climate change by shopping online. We worked out for you how that works and, more importantly, whether you should use TreeClicks.

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Why is a website so important for companies?

Editor BloeiseTo undertake, Sponsored content, WebsiteNo Comments

There is little discussion left about: as an entrepreneur, you need a website today. With the revolution of the internet, the traditional channels to attract customers are no longer sufficient. Every potential customer looks before things are done on your website. This can be done to see exactly what your company is doing, to gauge your reliability or perhaps you have a webshop where online purchases are made. The internet has opened up a whole new world and is currently the most important tool for many companies.

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Content marketing in the financial sector

Editor BloeiseBinding and customer loyalty, Content Marketing, FinancialNo Comments
Content marketing - piggy bank

In almost every industry, the advertorial and the unambiguous advertising text have been making off against actually informative content for some time. The financial sector is no different. Although practice shows that banks and insurers do remarkably little with content marketing compared to companies in other sectors. This while content marketing is ideal for the financial sector.

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Content marketing reference work for the content coordinator

Thomas LapperreBranded content, Content Marketing, ManagementNo Comments
Content marketing the boss - reference work

It starts with content. That is Bloeise's slogan as a content marketing agency focused on content creation. But of course there is much more to it, because you ultimately want to achieve measurable results with your content. This content marketing reference work is intended for companies that focus on content to improve the entire process: from strategy to ROI. Expect a lot of smart tips from practice and few blabla. After all, it's all about the content!

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Getting Office 2019 in a legal and affordable way - that's how it works

Editor BloeiseADVERTORIAL, IT & software, Office, To undertakeNo Comments

As an entrepreneur, you will in the long run not be able to purchase a legal, business license for Microsoft Office. The complete Office package is the solution for your business mail, preparing quotes and invoices, but also for keeping your administration and giving presentations to customers or employees. There is only one problem: Microsoft Office is relatively expensive. For those who know where to look, there are also affordable alternatives.

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Content marketing for food supplements

Guest blogContent Marketing, Guest blog, InterviewNo Comments
Content marketing for food supplement

Guest blog by: Yu Wang Tsang, student Small Business & Retail Management On April 17, 2019 I was able to interview Thomas Lapperre about my graduation research on the introduction of a food supplement made of insects through content marketing. For my graduation research, it is necessary to make a financial forecast of the expected turnover. The problem is that I have never worked with content marketing and the demand for this product was very unclear to me because, to my knowledge, there is very little search for the product. Below you will find a summary of the most important elements from the interview.

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Link building and Google updates: importance and coherence

Thomas LapperreContent Marketing, Google, SEO and link building2 Comments
Google Dance and Core updates

In the meantime, every webmaster knows that link building is vital for making a website findable. Once, around the turn of the century, that importance was much smaller. It was the pre-google age and the search for online content was drastically different than today. Over the years, link building has become a profession in its own right. The rules of that course are written by Google and implemented during major Google updates, formerly called Google Dances.

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Whitepaper marketing: this is how you put your whitepaper on the market

Editor BloeiseContent Marketing, Advertise online, Why How and WhatNo Comments
White paper (Photo: https://www.flickr.com/photos/locusresearch/8674258156)

They can be found in every industry, from IT to healthcare and from consultancy to financial services: white papers. You spend a lot of care and attention on a white paper, so naturally you want it to be read well. But how do you ensure that your white paper reaches your audience? Bloeise gives you five tips to put your white paper on the market. Tip 1: Come up with a good title Before you start writing, it is good to think about a good title for your white paper. This must cover the load and forces you to think about ...

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The white paper baker makes them brown

Thomas LapperreColumn, Content MarketingNo Comments
White paper marketing - the white paper baker bakes them brown

Column by Thomas Lapperre I usually give standard prices for a white paper only on request. And often reluctantly. It soon creates the wrong expectations. Every white paper is a unique project and that makes a copy / paste approach so difficult. The ingredients differ per white paper, just like the target group and message. Writing a white paper looks a lot like the traditional baking of a loaf of bread.

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PODCAST: Listening doc Speech synthesis - devices that talk

Thomas LapperrePodcast, VoiceNo Comments
Listen to podcast - marketing and trends

This week I was interviewed for the first time for a podcast, by podcast professor Peter de Ruiter. Now I don't like being recorded - I always find myself sounding horrible - but I have good faith in Peter's hands. I listened to two of his podcasts and I was pleasantly surprised. Substantive, interrogative and entertaining. That is why I like to place the first: speech synthesis.

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Why influencer marketing is crucial for brands today: 4 reasons

Editor BloeiseRange, Branded content, Influencer marketingNo Comments
Influencer marketing - 4 reasons why

It is the latest trend in online marketing. And it is impossible to imagine the marketing pallet of a modern company: influencer marketing. With this form of marketing, influencers advertise your product through social media. The speed with which influencer marketing is emerging is a rarely seen phenomenon in the marketing world. Within a few years this form of marketing has become a simply crucial part of many campaigns. But why does influencer marketing work so well?

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Improve your branded content with these 5 tips

Editor BloeiseBranded content, Content Marketing, Image and brandingNo Comments
Text: Content is King

Years ago, branded content was an article in a magazine, often written in the form of an advertorial. Today that no longer helps to have your product or service converted. It is important to retain customers and that is only possible with compelling content that stands out or helps the reader, viewer or listener. There is no guaranteed formula, but Bloeise has five tips that can take your burning content to the next level.

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Growing as an SME: what marketing do you need and don't need?

Thomas LapperreLead generation, SMEs and freelancers, To undertakeNo Comments
Grow as an SME with marketing advice

Acquiring new customers is and remains a time-consuming and sometimes tedious job for many entrepreneurs in the SME segment. After all, you have often become an SME because you love your work and are good at it. To tap into new clients, however, a different approach must be taken: marketing. But how do you do that? How can you, as an SME, grow, which forms of marketing do you need for this and which forms can you better ignore?

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Content marketing: outsourcing or doing it yourself?

Editor BloeiseRange, Content Marketing, Why How and WhatNo Comments
WordPress - publish blog

Content is crucial for every company on the internet. Content marketing involves quite a bit: it is a labor-intensive project. The emphasis is on the word "process." Many organizations do not have the time and power to start an entire process. That is why many are asked the question: "Do I have to outsource content marketing or should I do it myself?"

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Growing with e-commerce: the role of product information and PIM

Editor BloeiseBasic knowledge of Online Marketing, E-commerce, IT & software, Lead generationNo Comments
A webshop on a laptop, with a hand with a payment card next to it.

Online spending also increased in the first half of 2018. Every company with a webshop will therefore see new opportunities. Upsell to existing customers, perhaps diversification to other product groups and certainly international e-commerce ... such as Germany for example. Just expand a matter of the webshop or set up a new one, right? Until you start to wonder if your webshop can handle that amount of product information, and how you are actually going to keep up with it.

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In four steps to an editorial formula for your perfect digital newsletter

Editor BloeiseRange, email marketing, Lead generationNo Comments
Newsletter on an iPad

Many entrepreneurs use it on their website: being able to subscribe to a newsletter. And rightly so, because newsletter subscriptions are an ideal way to generate leads and to bind customers. On one condition: that newsletter must be and remain interesting. Leads that you have once lost due to a bad newsletter, you will generally never win back. The step-by-step plan below helps you with a clear editorial formula, so that your newsletter collects leads and keeps them warm instead of being rejected.

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ERP for the retail trade: what should you pay attention to?

Editor BloeiseADVERTORIAL, IT & software, RetailNo Comments
ERP for retail - retail

In the retail sector, companies face various problems: margins are under pressure and companies have to serve more and more channels. Consider the mobile channels and social media. In addition, there are more and more wishes for logistics solutions and ordering options. You can use an ERP system to structure this. What exactly is an ERP system, what do you use it for and, more importantly, how do you choose a good system that fits your needs?

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Increase website conversion with these 3 tips

Editor BloeiseRange, Conversion, Lead generation, WebsiteNo Comments
Magnet with euros & #039; s

Achieving a high conversion is one of the spearheads of many organizations. This can be in the field of telephone marketing, but also on your website, for example. It often happens that organizations have a website, where visitors ultimately do not buy anything. This is a shame, because every visitor is a potential customer. In particular when the visitor views multiple pages before he or she leaves the website. There are different ways to increase the conversion of your website. In this article we give you three useful tips to contribute to this. Keep that in mind…

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Increase your blog conversion? 3 tips!

Editor BloeiseBasic knowledge of Online Marketing, Content Marketing, Conversion, Lead generationNo Comments
Vector: Statistics from a blog

Using a blog on your website can be great fun. You can inform visitors about new products, about business processes, trends within your industry, and new products or services from your company. This way you keep visitors involved in your company! However, a blog article alone is not enough to actually benefit from this. After all, you want to encourage these visitors to make a purchase or request a quote. In short, you want to increase the conversion of your blog! There are different ways to ensure a higher conversion. Give in this article ...

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Increase the conversion of your newsletter? 3 tips!

Editor BloeiseContent Marketing, Conversion, email marketing, Lead generationNo Comments
Laptop with newsletters

There are different ways to persuade existing customers to make a new purchase. Using a newsletter is one of these ways! With a newsletter you can inform existing customers about discount promotions, new products, etc. By arranging your newsletter in the right way, you can encourage customers to make new purchases. However, keep in mind that a newsletter can also be counterproductive. If a newsletter comes across as too intrusive for people, they will be less likely to read it. This also increases the chance that they will switch to a competitor….

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Lead nurturing by e-mail: a practical step-by-step plan

Editor BloeiseConversion, email marketing, Lead generation, Advertise onlineNo Comments
Cartoon: businessman with magnet attracts Facebook thumbs

You receive an excellent amount of traffic on your site every month. You offer a white paper or a regular newsletter and in this way you have collected a good number of e-mail addresses of potential customers. You regularly send them information, but actually have a poor view of whether you are doing this in the most effective way. You would like to get the most out of those leads, but ... how do you do that? Lead nurturing can help you enormously in converting fledgling leads into 'sales ready' customers that you can make a customized, non-refusing offer. Using…

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Improve your lead conversion with Google Optimize: does that work?

Editor BloeiseConversion, Lead generation, Advertise online, Platforms, Why How and WhatNo Comments
Improve lead conversion with Google Optimize (Source: Google)

Every good entrepreneur who offers online services or products is constantly looking for ways to maximize his conversion. As an entrepreneur you have probably wondered if your website actually gets the most out of its traffic. To this end, Google launched a promising tool for improvement in 2017: Google Optimize. This offers many interesting possibilities for every entrepreneur who would like to improve his online conversion. In this blog we explain why you would use Google Optimize, what options you have and what it can deliver.

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5 Creative ways to advertise on the toilet

Guest blogPhysical marketing, Guest blog, Native advertisingNo Comments

Guest blog by Jeroen van der Zwet from Promoboer Finally a moment for yourself, the door closes, you sit, stand or walk and your eye catches the eye ... the toilet advertising! Toilet advertising is effective, because how often do we go to the toilet? And how long will it take us? It is one of the last places where we are not distracted by other media or conversations. And therefore an ideal place to enjoy a game ... advertise. But how do companies link their identity to an advertisement on the toilet? Precisely by adding a bit of humor ...

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A good white paper? Subscribe this way!

Thomas LapperreContent MarketingNo Comments
White paper tips

Guest blog by Sander Baas from Tekstwerf As a company you want to help your customers by offering a solution to a problem he has. In a white paper you can tell what you are doing and how. Nothing new, right? Many companies use the content form. Does not mean that they always do it well. Your text must meet a few conditions if you want to achieve anything with it. We mention the most important four.

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The three marketing automation trends for 2019

Editor BloeiseExperience, Content Marketing, Marketing automationNo Comments
Finger presses on energy points

October is traditionally the month to make the planning for next year. The agile trend seems to force everyone to look no further than a month ahead, but that is no reason to throw your schedule in the air. If you really want to get somewhere with your company, then you will have to apply a strategy and long-term planning. For 2019 it is wise to seriously consider marketing automation. We give you three trends and the applications for companies. No company buys and launches a new machine or software within a month. Marketing automation takes into account ...

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LinkedIn Marketing: why, content and five practical tips

Editor BloeiseContent Marketing, Image and branding, Advertise online, Social mediaNo Comments
Cartoon man with the LinkedIn logo in hand.

Do you notice that other companies score on LinkedIn and you do not? Then it's time to review your LinkedIn marketing strategy. Certainly now that LinkedIn is becoming increasingly important in the business world, the network offers interesting opportunities for smart companies today. With these LinkedIn marketing tips you can stand out!

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Four crucial tips for the starting affiliate marketer 

Editor BloeiseAffiliate marketing, Basic knowledge of Online Marketing, Lead generation1 Comment
Two hands with puzzle pieces

In an earlier blog post we already paid attention to the phenomenon of affiliate marketing. Hereby the products or services of brand or company X are advertised or offered on website Y. Affiliate marketing can initially sound like a simple way to make money quickly as a publisher. You throw in some marketing resources and ask for a fee for every lead, visitor or sale. Simple right? Not really, because website visitors are not crazy and good affiliate marketing listens closely. Anyone who wants to make a good conversion and generate significant income should be well prepared. We help you if ...

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Content tips to keep your visitors happy in addition to Google

Guest blogBasic knowledge of Online Marketing, Content Marketing, Guest blog, SEO and link buildingNo Comments
content tips to keep Google and visitors happy

Guest blog by Rinske van Herwaarden van Heers Does your content perish under the sea of pulp that appears online? Everyone continues to produce web content, but luckily there are ways to make Google and visitors happy with your website. One of the points that Google looks at when ranking your website is of course good content. You can think of processing the keywords on which your target group should find you and Google's preference for longer texts. I mention these two examples because many web writers go wrong here. The need of that poor visitor becomes ...

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SEO starts with a keyword search

Editor BloeiseADVERTORIAL, Basic knowledge of Online Marketing, SEO and link buildingNo Comments
Keyword research starts with the visitor understanding

I regularly speak to entrepreneurs who have tried everything to make Google easier to find, but the results? They are disappointing! If I then ask about what they have done to improve online findability, I often get the answer: "use more keywords and increase the number of backlinks". That is fine in itself, but when I ask how they have investigated whether the chosen keywords are actually being searched for and whether the online competition has been mapped, I often get a "no".

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Use direct mail effectively

Thomas LapperreADVERTORIAL, Direct marketingNo Comments
Effective direct mail deployment

Nowadays, companies mainly invest in online marketing, but that does not mean that all forms of offline marketing have been written off. In fact, offline marketing is alive and kicking! Only many companies do not see this. Great shame! Yet there is a form of offline marketing that is still widely used, but the approach is not always effective. We are talking about direct mail. These are addressed postal items that have a commercial intention. For example, increasing the sales of a product or visiting an event.

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E-health: the medical care of the future

Editor BloeiseADVERTORIAL, Range, TrendsNo Comments
e-health for mental health

In the year 2018 everything can be done online: meetings, collaboration, dating, shopping, finding a handyman and of course booking your vacation. With the arrival of e-health we can add something new to that list: receive medical care. Yes, even nowadays you no longer have to go to your doctor for a medical consultation. One of the first Dutch parties to offer solutions in the form of e-health is Vitalmindz.nl. In this blog you can read how e-health works, what the benefits are and what you can use it for.

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NederlandReview: reviews of all companies in the Netherlands

Thomas LapperreADVERTORIAL, Range, Image and branding, Review marketingNo Comments
Netherlands Review for reviews, reviews and complaints about stores and web shops in the Netherlands

Anyone who occasionally shop online will recognize how important reviews can be when choosing a product or company. Especially, but not exclusively, hospitality businesses are increasingly dependent on their online image. A series of excellent or destructive reviews can make or break the future of a newly opened brasserie. NederlandReview.nl has been cleverly responding to this since 2015 and has an ambitious goal: reliable, objective reviews of all companies in the Netherlands. But is that a bit successful? And should you register your own company on NederlandReview.nl? We figured it out for you.

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Practical tips for a link building strategy

Editor BloeiseRange, Content Marketing, Google, SEO and link buildingNo Comments
link building strategy and outsourcing

Link building is an important part of your SEO strategy. Links ensure more traffic on your website. Many marketing experts try to explain the ins and outs of link building, but they often do not answer the question: "How do you actually provide links?" With a link building strategy. We give you practical tools to get started with link building immediately.

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Ghent Startup Story Chief: 'Content distribution is just as important as good content'

Editor BloeiseRange, Content Marketing, Innovation, InterviewNo Comments
Valeri Potchekailov - co-founder of Story Chief

After content creation, the distribution and promotion of content is a challenging task for marketers. The number of channels on which your target group is present continues to grow. "Your website and Facebook alone are no longer sufficient," says Valeri Potchekailov. In 2016 he started the Ghent company Story Chief together with Brik De Maeyer and Gregory Claeyssens. "Content is king," says Valeri, "but content distribution is queen. And she wears the pants. "

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White paper marketing: How to get more effect from your white paper? 4 practical tips

Thomas LapperreContent Marketing, Lead generation, Marketing automation, RevenueNo Comments

When you, as an entrepreneur, decide to make use of one or more white papers, you will irrevocably find out that building a white paper is no child's play. It takes time, effort and expertise, in short: money. You can of course outsource the creation of your perfect white paper, but that is not the end of the matter. Throwing a whitepaper online and not having to worry about it is a waste of money. Your white paper is not intended as a free reference work, but as a lead generator. Your white paper must work for you and ultimately attract new customers and therefore revenue. But how do you achieve that?

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Getting higher in Google in 2019? Focus on content

Editor BloeiseContent Marketing, Google, SEO and link building2 Comments
SEO 2018 - link building and content

Getting higher in Google: every company today knows the value of it. After all, more visitors means more leads and sales. Yet many entrepreneurs still use their website primarily as business cards. As a result, they miss many online opportunities. In this blog we therefore give you practical tools to make the transition and to use Google practically in 2019.

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How do you optimize a landing page? - 9 practical tips

Thomas LapperreRange, Landing page, Lead generation, Marketing automation, Advertise onlineNo Comments
woman looks at landing times in an airport

Anyone who has ever run an (online) campaign, large or small, will have created one: a landing page. A separate environment on your website, other than your homepage, where visitors from, for example, Google, a paid advertisement or campaign on social media. With a landing page you want as many visitors as possible to convert: purchase something or register. In this article we give you nine practical landing page tips to achieve that. But first: how do you get visitors to that landing page at all?

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Data-driven marketing and the choice for affiliate marketing

Thomas LapperreADVERTORIAL, Affiliate marketing, Lead generationNo Comments

Every business goes online: B2C and B2B. There you can clearly measure and compare all costs and benefits, so that you can use your marketing better and better. Here at Bloeise you will find an explanation about Adwords and Facebook Ads. But one important branch of sport is being tackled today for the first time: affiliate marketing. Hereby you use a network of different websites that ensure traffic to your site, leads and sales. The great thing is: you only pay for results. But there are also a few snags under the grass. In this blog you will learn exactly what affiliate marketing ...

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Practical tips for a successful marketing campaign on Instagram

Editor BloeiseRange, Branded content, Advertise online, Social mediaNo Comments
Advertising on Instagram - sponsored content

The use of Instagram in the Netherlands has been growing explosively in recent years, especially among young people and young adults. The number of active Dutch Instagrammers has doubled since 2016 and in the youngest target group (users up to the age of 19), Instagram is already more popular than, for example, Facebook. No less than 4.1 million Dutch users, more than half of whom are even active on the platform every day, make the photo app an undisputed platform for advertisers. Anyone who wants to reach people in the age category up to 39 years old with their advertisements can now simply no longer ignore Instagram Marketing. But how do you do that, successfully ...

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BusinessRocketeer: 'Many SMEs leave great opportunities online' [interview]

Thomas LapperreB2B, E-commerce, Interview, Lead generation, SMEs and freelancersNo Comments
Interview Ivo van den Brink - Business Rocketeer for SMEs

Many entrepreneurs now know how to get traffic to their website. But that is where it starts, says BusinessRocketeer's Ivo van den Brink. “If you don't manage things well online, then that traffic will not help you. Your message and your offer must match your target group. Otherwise you get the wrong leads, more crowds and less success, "says Van den Brink. I spoke to him about the online challenges of SMEs now. “Due to the lack of success, many entrepreneurs think that online marketing does not work in their industry. That's a shame, because they miss out on a lot of sales. "

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Conversion optimization in practice: this is how you climb the conversion ladder

Thomas LapperreBasic knowledge of Online Marketing, Range, Conversion, Lead generation, Marketing automation, Privacy, Psychology, Review marketingNo Comments

Conversion optimization is such a concept that pops up automatically. Your website stands and the visit grows steadily with the content that you post regularly. You can already use Facebook and Google very well, and now you have to wait for the large stream of new orders and customers. But that doesn't happen. And you still have to fight hard every month to get your sales and margins. What's going wrong? And especially: what can you do about it? In this blog you will get some strong tools to turn the tide and turn your traffic into revenue. We go…

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Viral marketing: why, how and what

Editor BloeiseBranded content, Content Marketing, Psychology, Why How and WhatNo Comments
Viral marketing - why how what

Marketing comes in many different forms. You can opt for newspaper advertisements, online marketing, and so on. In what way does your own organization currently use marketing? One of the options you have is the use of viral marketing. The definition of viral marketing is not always clear. By viral marketing we mean creating content which goes viral. Going viral in this case means that the content is read and shared a lot in a short time. Content consists of texts, images, videos or fun memes.

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GASTBLOG - Content Marketing Trends 2018

Guest blogAI, Experience, Branded content, Content Marketing, Social media, Video marketingNo Comments
Content marketing trends 2018 - guest blog

Guest blog by Eugene de Graaf Content marketing is constantly changing. The use of Facebook is no longer what it was a few years ago, certainly not after the last scandals. And that also offers opportunities for entrepreneurs, but you have to respond to this in time. If you stay behind and stick to old patterns, the attention for your brand or your company will weaken and you run the risk that customers will switch to competitors who understand their questions and needs. It is therefore important to follow the trends in content…

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Social Media trends 2018

Editor BloeiseContent Marketing, Social media, Trends, Video marketing2 Comments
social media trends 2018

Social media can no longer be ignored in our society. When market leader Facebook was launched in 2004, no one could suspect that the platform would become the largest in the world. Despite all the recent criticisms of the poor guarantee of privacy at Facebook, it is still by far the largest platform. However, the shift has already begun. Young people now mainly use Snapchat and Instagram. Twitter remains relevant, not just thanks to Trump. It is for more business contacts, politics, press and discussions. LinkedIn is the platform for the business market. As an entrepreneur you can use all these social media for you ...

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Branded content and the differences with content marketing and native advertising

Thomas LapperreRange, Branded content, Content Marketing, Native advertisingNo Comments
Branded content and the differences with content marketing and native advertising

Branded content: a common marketing term, but many marketers are still burning themselves. Because with branded content marketing you do not focus on selling a service or product, but on increasing a brand: the brand. You will not see prices, sales pitch or specific call to actions in this type of content. What exactly is branded content, and what are the differences with content marketing and native advertising?

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Storytelling as a marketing tool: what a good story

Guest blogContent MarketingNo Comments
Storytelling and content marketing

Marketing through content has gained a lot of popularity. More and more organizations choose to keep a blog on their website. Many companies also share interesting content through their channels on social media. However, content cannot simply be defined as 'good'. What is good for you can be bad for me and vice versa! What is good content for you? Do you want little text and many pictures? Do you like to get aspects explained in detail, or not? One of the marketing tools for content marketing is storytelling. The concept of storytelling means that you…

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The lifespan of content: blogs last the longest

Thomas LapperreContent MarketingNo Comments
content marketing life span of content

How long does your content last on the different channels? The longest on your blog, according to Indian IT specialist Mamsys. Google continues to send visitors to you when your blog is relevant. A quality blog, of course, costs time and money, but ultimately it provides your company with much more traffic, brand awareness and revenue. All social media work with timelines. That means that when your content no longer creates interaction, your reach starts to plummet. Unless you use paid promotion, but that also works only temporarily. In addition, social media content is poorly found in Google due to its volatility. Social media are mainly ...

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The revolution of marketing content: from campaign to publishing

Thomas LapperreBinding and customer loyalty, Content Marketing, email marketing, Google, Revenue, Advertise online, SEO and link buildingNo Comments
Marketing content revolution - think like a publisher

Today's consumers are more assertive and critical. Believing blindly beautiful talk no longer happens. They just want to be well informed. As a result, the focus of companies is evolving: from sales-oriented or marketing-oriented, to customer-oriented. Today's marketer can no longer rely on bombarding with advertising messages. They must have a continuous, successful story. Exactly like a publisher.

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Citation for bloggers: this is how you prevent fake news and "we from WC-duck"

Thomas LapperreContent MarketingNo Comments

More and more organizations choose to keep a business blog on their website. That way you get new visitors to your website via Google, keep your customers involved in your company and position yourself as a knowledge specialist. By adding a new post every week, visitors will return to you faster. Writing blog posts is unfortunately not always easy. It is about finding topics that suit your company and that your target group also wants to read. You must be able to find the right writing style, be able to write error-free and what you tell must also be correct. After all, you want ...

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This is how you place content marketing in your organization

Thomas LapperreContent MarketingNo Comments
You can place content marketing in your organization like this

Your management understands that as a company you must be able to tell a good story today. The marketing manager likes to see the growth in Google traffic and promises support in all areas. And you have also found a business copywriter who understands your business and market and correctly portrays your story. But in practice? Colleagues don't have time for an interview, feedback comes months later and that company blog remains silent. From Bloeise's content marketing practice, we bring you the most important stumbling blocks and tips to keep your content machine up and running.

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How does content marketing work in SMEs?

Thomas LapperreRange, Content Marketing, email marketing, SMEs and freelancersNo Comments
Brain with words about content marketing

Content marketing is hot! Not only large companies are more often concerned with content strategies, this also offers opportunities for SMEs. By deploying content marketing in a smart way, customers come to your final goal faster: conversion. In addition, you also ensure involvement and an optimal customer experience, so that customers return faster and promote your company more actively. In this article you will receive practical tips on how to successfully use content marketing for your SME.

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Outsourcing business blogging? That's how you do that!

Editor BloeiseRange, Branded content, Content Marketing, Management, To undertake, SEO and link buildingNo Comments
Field full of dandelions - spread your thought leadership

Perhaps in the past you have already considered starting a business blog. After all, which company does not yet have a blog on its website? A blog offers you as a company the opportunity to bind customers to your company. For example, you can inform customers about developments within your company. You can also share interesting content with them! Starting a business blog is very interesting for the longer term. The content that you add to your website weekly or monthly in this way will ensure a better position in the search results. However, business blogging often turns out ...

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Copywriter, SEO writer or content marketer: what are the differences?

Editor BloeiseRange, Content Marketing, Online recruitment, SEO and link buildingNo Comments
typewriter. What are the differences between copywriters and SEO writers

Are you looking for a specialist for writing (web) texts? You have probably already come across various professional descriptions! One calls himself a copywriter, the other an SEO writer and another describes his or her position as that of a content marketer. However, if you zoom in further on the various functions, there are a number of important differences. In this article we describe these differences. In this way we give you a good picture of the type of specialist that suits what you are looking for! A text from a copywriter is not the same as a text from ...

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Facebook content ideas - What do you actually place on your Facebook page? 41 tips for Facebook messages with more interaction

Thomas LapperreContent Marketing, Facebook marketing, No Comments

Everyone is on Facebook and companies follow of course. You must then maintain your page with 'fun' Facebook content. You actually just want to make sales, but your fans mainly want to be entertained. And despite all Facebook marketing, sometimes you just want practical tips and sensible ideas. This list is meant for that oh-no-what-am-I-now-again-posting-on-Facebook-moment (... and is constantly being updated!)

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Higher in Google with super content: that's how you do it quickly and effectively

Thomas LapperreContent Marketing, Google, SEO and link building, , No Comments
Skyscraper USA - Higher in Google with super content

Time is precious. If you are looking for information, you want the best information that will help you immediately. Many companies do not yet realize that. Their pages, blogs and posts are about themselves, not about the customer. They don't want a we-of-toilet-duck story. Google understands this very well: content that helps visitors simply scores higher in Google. But how do you create this super content? In this article you get all practical tips and tips for practice.

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What content do you use per social media channel? The 5 largest channels viewed

Guest blogContent Marketing, Guest blog, Social mediaNo Comments
Social media is growing: more and more different social media are being added

Guest blog by Thijs Maas of Causeffect.nl The term 'COPE' is something that many companies use online. COPE stands for: Create Once, Publish Everywhere. In other words, create one message and share it through every social media channel that your company uses. Let's put an end to this immediately! Each social media channel is unique and has a different objective. This means that unique content must also be developed for each social media channel. In this blog you can read which content you can apply per social media channel. 

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Google goes ERP: Vogsy added to G suite

Thomas LapperreADVERTORIAL, B2B, Google, Innovation, IT & software, To undertakeNo Comments
Google adds VOGSY to G Suite

Gmail, Docs, Drive and Google Agenda are handy, free tools from Google. These are also commercially available, from € 4 per user per month. An affordable alternative for small businesses that can work professionally so quickly. Now that Google is adding the Dutch ERP system Vogsy to it, it is a good time to take a closer look at G Suite.

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What does an SEO copywriter look for?

Thomas LapperreContent Marketing, Google, Online recruitment, SEO and link buildingNo Comments
SEO copywriter for SEO texts, keyword research, meta-descriptions and effective content

An SEO copywriter writes the texts that help your company to score high in search engines, while the texts remain nice and readable for your visitors. The SEO texts are specially written to rank high in search results in Google. Hereby the human aspect is taken into account, so that the texts attract visitors who stay on your website and are thus convinced of your message.

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Data visualization: a content marketing trend that you can no longer ignore

Thomas LapperreContent Marketing, Guest blog, InfographicNo Comments
data visualization content marketing

Guest blog by Michael Slender from sim-only-internet.nl The modern online marketer has access to a large amount of unstructured data that causes chaos rather than meaningful insights. For a marketer, data is essential to find out who buys what, when it is purchased and how the target group can best be reached. It is also used as part of the content marketing strategy to get higher in Google, get more visitors to a website while contributing to the brand's branding. Data visualization is the visual way in which data is presented so that the reader can…

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How do you get more revenue from your blog?

Thomas LapperreContent MarketingNo Comments
typewriter. What are the differences between copywriters and SEO writers

Guest blog by Jordi Source of Contany You should of course blog for your reader and not for Google or purely for your own profit. But ultimately you want to pursue your own business goals. How can you get more revenue from your blog without pushing the reader too much? Before answering this question and giving tips, we first briefly explain how blogging works. Some people think no more than blogging something on a page when blogging. Blogging is so much more than that, luckily more and more companies are realizing that.

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These are the 5 most important SEO trends of 2017

Thomas LapperreContent Marketing, Guest blog, Mobile, SEO and link building, VoiceNo Comments
most important seo trends of 2017

Every year there are new developments in the field of SEO. Trends in such numbers that it is difficult to keep an overview. There are also many opinions that say what you should or should not do. That is why we are happy to share the most important SEO trends of 2017 with you. With this you can ensure that your website remains easy to find online.

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Writing the right content? Be short and to the point

Thomas LapperreContent Marketing, Guest blogNo Comments
correct-content-writing-greencreatives-en-grass-writing

Guest blog by Myrthe Kuipers from greencreatives.nl Writing the right content? How long should the blog article be? When it comes to the number of words, there are divergent opinions about what would be good for an effective content marketing strategy. Since there are no clear rules, it is generally assumed that more content is better for the search results. More and more is being written and published more frequently. But is this necessary? More content does not automatically mean that the quality of the content is good. Sometimes short and concise content is the most suitable way to educate your target group ...

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Whitepaper marketing - The answer you really want to read

Thomas LapperreRange, Content Marketing, Why How and WhatNo Comments
b2b-whitepaper-marketing-tips-and-step-by-step plan

You search for information, find a great document and you quickly fill in your contact info so that you receive the PDF by mail. For companies, a white paper is a way to show knowledge and to appeal to potential customers. White paper marketing works particularly well with products with longer customer journeys, such as financial products, in the B2B market and more expensive consumer products such as cars and security systems.

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Review marketing: That way you get much more and better reviews

Thomas LapperreGuest blog, Lead generation, Retail, Website1 Comment

Guest blog by Ramon van der Roest Reviews can lead to a more than 50 percent increase in conversion. In addition, 90 percent allow themselves to be influenced by reading a positive review. Why do you often come across webshops with products without reviews? That is at the expense of a lot of potential sales. While review marketing can be one of the easiest conversion enhancers, the infographic below shows that the site discount code site has been made.

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The cross-pollination between search, the private domain and applications

Guest blogContent Marketing, Guest blog, SEO and link buildingNo Comments
cross-pollination between search, the private domain and applications

Guest blog by Romano Groenewoud of SEOgeek It is an unavoidable development in the digital world: the cross-pollination between Search, your private domain and the apps you use. The boundaries between these digital domains are blurring and search engines are eager to use them. Search engines are therefore better able to determine what you are looking for and can thus display the most optimal search result.

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