Guest blog by Sander Baas from Tekstwerf As a company you want to help your customers by offering a solution to a problem he has. In a white paper you can tell what you are doing and how. Nothing new, right? Many companies use the content form. Does not mean that they always do it well. Your text must meet a few conditions if you want to achieve anything with it. We mention the most important four.

Marketing through content has gained a lot of popularity. More and more organizations choose to keep a blog on their website. Many companies also share interesting content through their channels on social media. However, content cannot simply be defined as 'good'. What is good for you can be bad for me and vice versa! What is good content for you? Do you want little text and many pictures? Do you like to get aspects explained in detail, or not? One of the marketing tools for content marketing is storytelling. The concept of storytelling means that you…

How long does your content last on the different channels? The longest on your blog, according to Indian IT specialist Mamsys. Google continues to send visitors to you when your blog is relevant. A quality blog, of course, costs time and money, but ultimately it provides your company with much more traffic, brand awareness and revenue. All social media work with timelines. That means that when your content no longer creates interaction, your reach starts to plummet. Unless you use paid promotion, but that also works only temporarily. In addition, social media content is poorly found in Google due to its volatility. Social media are mainly ...

More and more organizations choose to keep a business blog on their website. That way you get new visitors to your website via Google, keep your customers involved in your company and position yourself as a knowledge specialist. By adding a new post every week, visitors will return to you faster. Writing blog posts is unfortunately not always easy. It is about finding topics that suit your company and that your target group also wants to read. You must be able to find the right writing style, be able to write error-free and what you tell must also be correct. After all, you want ...

Your management understands that as a company you must be able to tell a good story today. The marketing manager likes to see the growth in Google traffic and promises support in all areas. And you have also found a business copywriter who understands your business and market and correctly portrays your story. But in practice? Colleagues don't have time for an interview, feedback comes months later and that company blog remains silent. From Bloeise's content marketing practice, we bring you the most important stumbling blocks and tips to keep your content machine up and running.