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Here you can read more about content marketing, the form of marketing in which content plays the central role. Largely online but also offline, content marketing is giving answers, insights and advice to potential customers. With this they are addressed at an early stage and as a brand or organization you can position yourself faster as a possible provider of a product or service. Content marketing is used especially where the purchasing process takes longer and knowledge makes the difference. That is typically more common B2B then at B2C. Forms of content marketing are blogs and white papers, but also free magazines such as the Allerhande from AH.

The art of restaurant marketing

Editor BloeiseADVERTORIAL, Business and entrepreneurship, Content Marketing, catering industry, SEO and link buildingNo Comments
restaurant marketing

Anyone who has ever worked in the hospitality industry knows that competition can be fierce. You always have to be alert to changes in trends, likes and especially dislikes to stay one step ahead of the others. All this requires a strong example of entrepreneurial skills and a good dose of restaurant marketing can not hurt. To help you with that, we have prepared an overview of the different ways in which you can increase the number of reservations for your restaurant. Curious? Then read on quickly.

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Recruitment marketing? Content for LinkedIn, Google and Facebook

Editor BloeiseBinding and customer loyalty, Content Marketing, Online recruitmentNo Comments
Recruitment - job

Use content marketing for recruitment? Hell yes! It is the perfect way to get the attention of your ideal candidate. How it works? As usual with recruitment marketing: make yourself visible and relevant. And because you want to reach potential employees, LinkedIn, Google and Facebook are important channels. In this article you can read all the ins and outs about content for recruitment marketing.

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Content marketing in the financial sector

Editor BloeiseBinding and customer loyalty, Content Marketing, FinancialNo Comments
Content marketing - piggy bank

In almost every industry, the advertorial and the unambiguous advertising text have been making off against actually informative content for some time. The financial sector is no different. Although practice shows that banks and insurers do remarkably little with content marketing compared to companies in other sectors. This while content marketing is ideal for the financial sector.

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Content marketing reference work for the content coordinator

Thomas LapperreBranded content, Content Marketing, ManagementNo Comments
Content marketing the boss - reference work

It starts with content. That is Bloeise's slogan as a content marketing agency focused on content creation. But of course there is much more to it, because you ultimately want to achieve measurable results with your content. This content marketing reference work is intended for companies that focus on content to improve the entire process: from strategy to ROI. Expect a lot of smart tips from practice and few blabla. After all, it's all about the content!

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Content marketing for food supplements

Thomas LapperreContent Marketing, Guest blog, InterviewNo Comments
Content marketing for food supplement

Guest blog by: Yu Wang Tsang, student Small Business & Retail Management On April 17, 2019 I was able to interview Thomas Lapperre about my graduation research on the introduction of a food supplement made of insects through content marketing. For my graduation research, it is necessary to make a financial forecast of the expected turnover. The problem is that I have never worked with content marketing and the demand for this product was very unclear to me because, to my knowledge, there is very little search for the product. Below you will find a summary of the most important elements from the interview.

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Link building and Google updates: importance and coherence

Thomas LapperreContent Marketing, Google, SEO and link building2 Comments
Google Dance and Core updates

In the meantime, every webmaster knows that link building is vital for making a website findable. Once, around the turn of the century, that importance was much smaller. It was the pre-google age and the search for online content was drastically different than today. Over the years, link building has become a profession in its own right. The rules of that course are written by Google and implemented during major Google updates, formerly called Google Dances.

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Whitepaper marketing: this is how you put your whitepaper on the market

Editor BloeiseContent Marketing, Advertise online, Why How and WhatNo Comments
White paper (Photo: https://www.flickr.com/photos/locusresearch/8674258156)

They can be found in every industry, from IT to healthcare and from consultancy to financial services: white papers. You spend a lot of care and attention on a white paper, so naturally you want it to be read well. But how do you ensure that your white paper reaches your audience? Bloeise gives you five tips to put your white paper on the market. Tip 1: Come up with a good title Before you start writing, it is good to think about a good title for your white paper. This must cover the load and forces you to think about ...

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The white paper baker makes them brown

Thomas LapperreColumn, Content MarketingNo Comments
White paper marketing - the white paper baker bakes them brown

Column by Thomas Lapperre I usually give standard prices for a white paper only on request. And often reluctantly. It soon creates the wrong expectations. Every white paper is a unique project and that makes a copy / paste approach so difficult. The ingredients differ per white paper, just like the target group and message. Writing a white paper looks a lot like the traditional baking of a loaf of bread.

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Improve your branded content with these 5 tips

Editor BloeiseBranded content, Content Marketing, Image and brandingNo Comments
Text: Content is King

Years ago, branded content was an article in a magazine, often written in the form of an advertorial. Today that no longer helps to have your product or service converted. It is important to retain customers and that is only possible with compelling content that stands out or helps the reader, viewer or listener. There is no guaranteed formula, but Bloeise has five tips that can take your burning content to the next level.

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Content marketing: outsourcing or doing it yourself?

Editor BloeiseRange, Content Marketing, Why How and WhatNo Comments
WordPress - publish blog

Content is crucial for every company on the internet. Content marketing involves quite a bit: it is a labor-intensive project. The emphasis is on the word "process." Many organizations do not have the time and power to start an entire process. That is why many are asked the question: "Do I have to outsource content marketing or should I do it myself?"

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Increase your blog conversion? 3 tips!

Editor BloeiseBasic knowledge of Online Marketing, Content Marketing, Conversion, Lead generationNo Comments
Vector: Statistics from a blog

Using a blog on your website can be great fun. You can inform visitors about new products, about business processes, trends within your industry, and new products or services from your company. This way you keep visitors involved in your company! However, a blog article alone is not enough to actually benefit from this. After all, you want to encourage these visitors to make a purchase or request a quote. In short, you want to increase the conversion of your blog! There are different ways to ensure a higher conversion. Give in this article ...

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Increase the conversion of your newsletter? 3 tips!

Editor BloeiseContent Marketing, Conversion, email marketing, Lead generationNo Comments
Laptop with newsletters

There are different ways to persuade existing customers to make a new purchase. Using a newsletter is one of these ways! With a newsletter you can inform existing customers about discount promotions, new products, etc. By arranging your newsletter in the right way, you can encourage customers to make new purchases. However, keep in mind that a newsletter can also be counterproductive. If a newsletter comes across as too intrusive for people, they will be less likely to read it. This also increases the chance that they will switch to a competitor….

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A good white paper? Subscribe this way!

Thomas LapperreContent MarketingNo Comments
White paper tips

Guest blog by Sander Baas from Tekstwerf As a company you want to help your customers by offering a solution to a problem he has. In a white paper you can tell what you are doing and how. Nothing new, right? Many companies use the content form. Does not mean that they always do it well. Your text must meet a few conditions if you want to achieve anything with it. We mention the most important four.

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The three marketing automation trends for 2019

Editor BloeiseExperience, Content Marketing, Marketing automationNo Comments
Finger presses on energy points

October is traditionally the month to make the planning for next year. The agile trend seems to force everyone to look no further than a month ahead, but that is no reason to throw your schedule in the air. If you really want to get somewhere with your company, then you will have to apply a strategy and long-term planning. For 2019 it is wise to seriously consider marketing automation. We give you three trends and the applications for companies. No company buys and launches a new machine or software within a month. Marketing automation takes into account ...

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LinkedIn Marketing: why, content and five practical tips

Editor BloeiseContent Marketing, Image and branding, Advertise online, Social mediaNo Comments
Cartoon man with the LinkedIn logo in hand.

Do you notice that other companies score on LinkedIn and you do not? Then it's time to review your LinkedIn marketing strategy. Certainly now that LinkedIn is becoming increasingly important in the business world, the network offers interesting opportunities for smart companies today. With these LinkedIn marketing tips you can stand out!

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Content tips to keep your visitors happy in addition to Google

Guest blogBasic knowledge of Online Marketing, Content Marketing, Guest blog, SEO and link buildingNo Comments
content tips to keep Google and visitors happy

Guest blog by Rinske van Herwaarden van Heers Does your content perish under the sea of pulp that appears online? Everyone continues to produce web content, but luckily there are ways to make Google and visitors happy with your website. One of the points that Google looks at when ranking your website is of course good content. You can think of processing the keywords on which your target group should find you and Google's preference for longer texts. I mention these two examples because many web writers go wrong here. The need of that poor visitor becomes ...

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Practical tips for a link building strategy

Editor BloeiseRange, Content Marketing, Google, SEO and link buildingNo Comments
link building strategy and outsourcing

Link building is an important part of your SEO strategy. Links ensure more traffic on your website. Many marketing experts try to explain the ins and outs of link building, but they often do not answer the question: "How do you actually provide links?" With a link building strategy. We give you practical tools to get started with link building immediately.

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Ghent Startup Story Chief: 'Content distribution is just as important as good content'

Editor BloeiseRange, Content Marketing, Innovation, InterviewNo Comments
Valeri Potchekailov - co-founder of Story Chief

After content creation, the distribution and promotion of content is a challenging task for marketers. The number of channels on which your target group is present continues to grow. "Your website and Facebook alone are no longer sufficient," says Valeri Potchekailov. In 2016 he started the Ghent company Story Chief together with Brik De Maeyer and Gregory Claeyssens. "Content is king," says Valeri, "but content distribution is queen. And she wears the pants. "

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White paper marketing: How to get more effect from your white paper? 4 practical tips

Thomas LapperreContent Marketing, Lead generation, Marketing automation, RevenueNo Comments

When you, as an entrepreneur, decide to make use of one or more white papers, you will irrevocably find out that building a white paper is no child's play. It takes time, effort and expertise, in short: money. You can of course outsource the creation of your perfect white paper, but that is not the end of the matter. Throwing a whitepaper online and not having to worry about it is a waste of money. Your white paper is not intended as a free reference work, but as a lead generator. Your white paper must work for you and ultimately attract new customers and therefore revenue. But how do you achieve that?

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Getting higher in Google in 2019? Focus on content

Thomas LapperreContent Marketing, Google, SEO and link building2 Comments
SEO 2018 - link building and content

Getting higher in Google: every company today knows the value of it. After all, more visitors means more leads and sales. Yet many entrepreneurs still use their website primarily as business cards. As a result, they miss many online opportunities. In this blog we therefore give you practical tools to make the transition and to use Google practically in 2019.

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Viral marketing: why, how and what

Editor BloeiseBranded content, Content Marketing, Psychology, Why How and WhatNo Comments
Viral marketing - why how what

Marketing comes in many different forms. You can opt for newspaper advertisements, online marketing, and so on. In what way does your own organization currently use marketing? One of the options you have is the use of viral marketing. The definition of viral marketing is not always clear. By viral marketing we mean creating content which goes viral. Going viral in this case means that the content is read and shared a lot in a short time. Content consists of texts, images, videos or fun memes.

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GASTBLOG - Content Marketing Trends 2018

Guest blogAI, Experience, Branded content, Content Marketing, Social media, Video marketingNo Comments
Content marketing trends 2018 - guest blog

Guest blog by Eugene de Graaf Content marketing is constantly changing. The use of Facebook is no longer what it was a few years ago, certainly not after the last scandals. And that also offers opportunities for entrepreneurs, but you have to respond to this in time. If you stay behind and stick to old patterns, the attention for your brand or your company will weaken and you run the risk that customers will switch to competitors who understand their questions and needs. It is therefore important to follow the trends in content…

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Social Media trends 2018

Thomas LapperreContent Marketing, Social media, Trends, Video marketing2 Comments
social media trends 2018

Social media can no longer be ignored in our society. When market leader Facebook was launched in 2004, no one could suspect that the platform would become the largest in the world. Despite all the recent criticisms of the poor guarantee of privacy at Facebook, it is still by far the largest platform. However, the shift has already begun. Young people now mainly use Snapchat and Instagram. Twitter remains relevant, not just thanks to Trump. It is for more business contacts, politics, press and discussions. LinkedIn is the platform for the business market. As an entrepreneur you can use all these social media for you ...

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Branded content and the differences with content marketing and native advertising

Thomas LapperreRange, Branded content, Content Marketing, Native advertisingNo Comments
Branded content and the differences with content marketing and native advertising

Branded content: a common marketing term, but many marketers are still burning themselves. Because with branded content marketing you do not focus on selling a service or product, but on increasing a brand: the brand. You will not see prices, sales pitch or specific call to actions in this type of content. What exactly is branded content, and what are the differences with content marketing and native advertising?

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Storytelling as a marketing tool: what a good story

Guest blogContent MarketingNo Comments
Storytelling and content marketing

Marketing through content has gained a lot of popularity. More and more organizations choose to keep a blog on their website. Many companies also share interesting content through their channels on social media. However, content cannot simply be defined as 'good'. What is good for you can be bad for me and vice versa! What is good content for you? Do you want little text and many pictures? Do you like to get aspects explained in detail, or not? One of the marketing tools for content marketing is storytelling. The concept of storytelling means that you…

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The lifespan of content: blogs last the longest

Thomas LapperreContent MarketingNo Comments
content marketing life span of content

How long does your content last on the different channels? The longest on your blog, according to Indian IT specialist Mamsys. Google continues to send visitors to you when your blog is relevant. A quality blog, of course, costs time and money, but ultimately it provides your company with much more traffic, brand awareness and revenue. All social media work with timelines. That means that when your content no longer creates interaction, your reach starts to plummet. Unless you use paid promotion, but that also works only temporarily. In addition, social media content is poorly found in Google due to its volatility. Social media are mainly ...

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The revolution of marketing content: from campaign to publishing

Thomas LapperreBinding and customer loyalty, Content Marketing, email marketing, Google, Revenue, Advertise online, SEO and link buildingNo Comments
Marketing content revolution - think like a publisher

Today's consumers are more assertive and critical. Believing blindly beautiful talk no longer happens. They just want to be well informed. As a result, the focus of companies is evolving: from sales-oriented or marketing-oriented, to customer-oriented. Today's marketer can no longer rely on bombarding with advertising messages. They must have a continuous, successful story. Exactly like a publisher.

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Citation for bloggers: this is how you prevent fake news and "we from WC-duck"

Thomas LapperreContent MarketingNo Comments

More and more organizations choose to keep a business blog on their website. That way you get new visitors to your website via Google, keep your customers involved in your company and position yourself as a knowledge specialist. By adding a new post every week, visitors will return to you faster. Writing blog posts is unfortunately not always easy. It is about finding topics that suit your company and that your target group also wants to read. You must be able to find the right writing style, be able to write error-free and what you tell must also be correct. After all, you want ...

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This is how you place content marketing in your organization

Thomas LapperreContent MarketingNo Comments
You can place content marketing in your organization like this

Your management understands that as a company you must be able to tell a good story today. The marketing manager likes to see the growth in Google traffic and promises support in all areas. And you have also found a business copywriter who understands your business and market and correctly portrays your story. But in practice? Colleagues don't have time for an interview, feedback comes months later and that company blog remains silent. From Bloeise's content marketing practice, we bring you the most important stumbling blocks and tips to keep your content machine up and running.

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How does content marketing work in SMEs?

Thomas LapperreRange, Content Marketing, email marketing, SMEs and self-employedNo Comments
Brain with words about content marketing

Content marketing is hot! Not only large companies are more often concerned with content strategies, this also offers opportunities for SMEs. By deploying content marketing in a smart way, customers come to your final goal faster: conversion. In addition, you also ensure involvement and an optimal customer experience, so that customers return faster and promote your company more actively. In this article you will receive practical tips on how to successfully use content marketing for your SME.

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What does a content marketer actually do?

Thomas LapperreBasic knowledge of Online Marketing, Range, Content Marketing, SEO and link building1 Comment
Man with a hand in her hair in front of a laptop, with camera and film material on the table

Anyone who thinks that a content marketer mainly focuses on writing texts is wrong. Content marketing includes all content: in addition to text, image such as photography and video. And while the emphasis in marketing is now on online, as a content marketer you are also responsible for all offline marketing resources. Such as: brochures, flyers, posters and product sheets. As a content marketer you not only take care of content production, but also for content strategy and content promotion. Because all that content must of course deliver something. In this article we tell you more about the work of a content marketer. We also discuss reasons ...

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Outsourcing business blogging? That's how you do that!

Editor BloeiseRange, Branded content, Business and entrepreneurship, Content Marketing, Management, SEO and link buildingNo Comments
Field full of dandelions - spread your thought leadership

Perhaps in the past you have already considered starting a business blog. After all, which company does not yet have a blog on its website? A blog offers you as a company the opportunity to bind customers to your company. For example, you can inform customers about developments within your company. You can also share interesting content with them! Starting a business blog is very interesting for the longer term. The content that you add to your website weekly or monthly in this way will ensure a better position in the search results. However, business blogging often turns out ...

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Copywriter, SEO writer or content marketer: what are the differences?

Editor BloeiseRange, Content Marketing, Online recruitment, SEO and link buildingNo Comments
typewriter. What are the differences between copywriters and SEO writers

Are you looking for a specialist for writing (web) texts? You have probably already come across various professional descriptions! One calls himself a copywriter, the other an SEO writer and another describes his or her position as that of a content marketer. However, if you zoom in further on the various functions, there are a number of important differences. In this article we describe these differences. In this way we give you a good picture of the type of specialist that suits what you are looking for! A text from a copywriter is not the same as a text from ...

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Facebook content ideas - What do you actually place on your Facebook page? 41 tips for Facebook messages with more interaction

Thomas LapperreContent Marketing, Facebook marketing, No Comments

Everyone is on Facebook and companies follow of course. You must then maintain your page with 'fun' Facebook content. You actually just want to make sales, but your fans mainly want to be entertained. And despite all Facebook marketing, sometimes you just want practical tips and sensible ideas. This list is meant for that oh-no-what-am-I-now-again-posting-on-Facebook-moment (... and is constantly being updated!)

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Higher in Google with super content: that's how you do it quickly and effectively

Thomas LapperreContent Marketing, Google, SEO and link building, , No Comments
Skyscraper USA - Higher in Google with super content

Time is precious. If you are looking for information, you want the best information that will help you immediately. Many companies do not yet realize that. Their pages, blogs and posts are about themselves, not about the customer. They don't want a we-of-toilet-duck story. Google understands this very well: content that helps visitors simply scores higher in Google. But how do you create this super content? In this article you get all practical tips and tips for practice.

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What content do you use per social media channel? The 5 largest channels viewed

Guest blogContent Marketing, Guest blog, Social mediaNo Comments
Social media is growing: more and more different social media are being added

Guest blog by Thijs Maas of Causeffect.nl The term 'COPE' is something that many companies use online. COPE stands for: Create Once, Publish Everywhere. In other words, create one message and share it through every social media channel that your company uses. Let's put an end to this immediately! Each social media channel is unique and has a different objective. This means that unique content must also be developed for each social media channel. In this blog you can read which content you can apply per social media channel. 

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What does an SEO copywriter look for?

Thomas LapperreContent Marketing, Google, Online recruitment, SEO and link buildingNo Comments
SEO copywriter for SEO texts, keyword research, meta-descriptions and effective content

An SEO copywriter writes the texts that help your company to score high in search engines, while the texts remain nice and readable for your visitors. The SEO texts are specially written to rank high in search results in Google. Hereby the human aspect is taken into account, so that the texts attract visitors who stay on your website and are thus convinced of your message.

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Data visualization: a content marketing trend that you can no longer ignore

Thomas LapperreContent Marketing, Guest blog, InfographicNo Comments
data visualization content marketing

Guest blog by Michael Slender from sim-only-internet.nl The modern online marketer has access to a large amount of unstructured data that causes chaos rather than meaningful insights. For a marketer, data is essential to find out who buys what, when it is purchased and how the target group can best be reached. It is also used as part of the content marketing strategy to get higher in Google, get more visitors to a website while contributing to the brand's branding. Data visualization is the visual way in which data is presented so that the reader can…

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How do you get more revenue from your blog?

Thomas LapperreContent MarketingNo Comments
typewriter. What are the differences between copywriters and SEO writers

Guest blog by Jordi Source of Contany You should of course blog for your reader and not for Google or purely for your own profit. But ultimately you want to pursue your own business goals. How can you get more revenue from your blog without pushing the reader too much? Before answering this question and giving tips, we first briefly explain how blogging works. Some people think no more than blogging something on a page when blogging. Blogging is so much more than that, luckily more and more companies are realizing that.

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These are the 5 most important SEO trends of 2017

Thomas LapperreContent Marketing, Guest blog, Mobile, SEO and link building, VoiceNo Comments
most important seo trends of 2017

Every year there are new developments in the field of SEO. Trends in such numbers that it is difficult to keep an overview. There are also many opinions that say what you should or should not do. That is why we are happy to share the most important SEO trends of 2017 with you. With this you can ensure that your website remains easy to find online.

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Writing the right content? Be short and to the point

Thomas LapperreContent Marketing, Guest blogNo Comments
correct-content-writing-greencreatives-en-grass-writing

Guest blog by Myrthe Kuipers from greencreatives.nl Writing the right content? How long should the blog article be? When it comes to the number of words, there are divergent opinions about what would be good for an effective content marketing strategy. Since there are no clear rules, it is generally assumed that more content is better for the search results. More and more is being written and published more frequently. But is this necessary? More content does not automatically mean that the quality of the content is good. Sometimes short and concise content is the most suitable way to educate your target group ...

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Whitepaper marketing - The answer you really want to read

Thomas LapperreRange, Content Marketing, Why How and WhatNo Comments
b2b-whitepaper-marketing-tips-and-step-by-step plan

You search for information, find a great document and you quickly fill in your contact info so that you receive the PDF by mail. For companies, a white paper is a way to show knowledge and to appeal to potential customers. White paper marketing works particularly well with products with longer customer journeys, such as financial products, in the B2B market and more expensive consumer products such as cars and security systems.

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The cross-pollination between search, the private domain and applications

Guest blogContent Marketing, Guest blog, SEO and link buildingNo Comments
cross-pollination between search, the private domain and applications

Guest blog by Romano Groenewoud of SEOgeek It is an unavoidable development in the digital world: the cross-pollination between Search, your private domain and the apps you use. The boundaries between these digital domains are blurring and search engines are eager to use them. Search engines are therefore better able to determine what you are looking for and can thus display the most optimal search result.

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Native advertising & content marketing 2016 (PDF)

Thomas LapperreContent Marketing, Advertise onlineNo Comments
Native Advertising Content Marketing Study Netherlands 2016

Recently there is a nice block of relevant blogs under every blog on Bloeise. This was developed by media technology company Strossle, and uses Artificial Intelligence to determine who gets to see what suggestions there. So that you as a reader get relevant content. Strossle did a study in December on native advertising & content marketing. The figures given are unfortunately from the content marketing Institute and therefore 'we from WC-duck advise WC-duck' but the piece does give a nice overview of current trends and developments concerning content marketing. For native advertising, the adblocker is also discussed, an important development on…

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Content and the walled garden of Facebook

Thomas LapperreContent Marketing, Facebook marketingNo Comments
Blue flower with Facebook logo on green background

With 1.71 billion users you can safely say that Facebook helps shape the future of the internet. As everyone who is involved in business with Facebook knows, Facebook changes and launches new services almost daily and tries out new changes. The main line in everything that Facebook does is catching attention for advertisements. For this, the company is now focusing entirely on collecting valuable content in its walled garden.

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Interview with SEOguru Alain Sadon

Thomas LapperreBasic knowledge of Online Marketing, Range, Content Marketing, Interview, SEO and link building, Social mediaNo Comments

When I recommend a book about SEO (search engine optimization), it is invariably the SEO manual for professionals from Ir. Alain Sadon. This handbook gives a complete insight into all facets of being well-found for Google and is pleasantly legible. Sadon explains about the interaction with social media: “If you have written a wonderful article about a certain subject, you ensure that many people can become acquainted with it via social media. If they appreciate the article, Google will notice it. "

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The Digital Dutch

Thomas LapperreRange, Content Marketing, Vision and StrategyNo Comments
Dmexco 2015 Emerce special The Digital Dutch

45 offices affiliated with Dutch Digital Agencies (DDA) will be at the DMEXCO fair in Cologne on 16 and 17 September: with 30,000 visitors, DMEXCO is Europe's largest interactive conference. Emerce commissioned the DDA to produce an English-language special for the fair with a circulation of 30,000 copies showing the creative industry in the Netherlands. About Dutch Gamechangers such as Blendle, Booking.com and Travelbird, how Philips innovates through co-creation, 10 cases with global impact, the Netherlands start-up country, gamification, Dance as an industry and more. This special is also sent with the Emerce in October. Commissioned by Emerce I was allowed to write a total of 19 pages….

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From low to high involvement with content marketing

Thomas LapperreExperience, Range, Content Marketing, Guest blogNo Comments
Growing Happiness

Guest blog by Kathelijne van Essen These days, as a company, you no longer count without a good content marketing strategy. However, content marketing is not new: the first modern brand to do effective content marketing was the John Deere farm. In 1895, this company was the first to start publishing content marketing in the form of a magazine called "The Furrow." 'The Furrow' is currently available in 40 countries and is published in 12 different languages. John Deere is seen as one of the first founders of modern content marketing. In this article we will take a look ...

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interview with content marketer Christian Slagter

Thomas LapperreRange, Content Marketing, InterviewNo Comments

A webshop is set up like this. But how do you make it successful? With content marketing, says Slagter Media's Christian Slagter. As co-author of the handy book Success with E-commerce, he wrote the section on the use of content marketing. “Content marketing is not a quick sales pitch, but putting the customer first. You create leads and customers by creating valuable content and bringing it to the attention of your potential customers. ”Read the interview and take part in the competition to win the book.

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Content marketing 2015

Thomas LapperreContent Marketing, Guest blogNo Comments
Content marketing 2015

Guest blog by Jordy Hoeke of WeTalkSEO.nl Content marketing will become a widely used method of online marketing in 2015. Where an online marketing agency first focused on quantity, the focus is now on quality. Content marketing is very old and content marketing in the form of blogs has also been around for a number of years. The online presence describes your organization. If an organization is not present online these days, brand awareness is often minimal. Sales pitch If your website contains little good content, the visitor will soon be gone. Visitors are not waiting for a sales pitch. For example, think of…

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(Emerce) The influencing principles of successful content marketing

Thomas LapperreContent Marketing, Vision and StrategyNo Comments
Brain with words about content marketing

The influencing principles of Cialdini, the conformity studies of Solomon Asch and the Stepps recommendations for virality of Jonah Berger; they are all applicable to content marketing. That's what media psychologist Mischa Coster from Gray Matters told in his keynote What makes content convincing and viral? at the content marketing & web editorial congress. How do we make decisions? Coster quotes Daniel Kahneman for this: We make more than 600 decisions a day, 99 percent of which are unconscious. And based on a number of strategies: bias (assumptions) and heuristics. By managing this with convincing content, we can influence its success. Read more on Emerce

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Content marketing on Texel at SnelStart

Thomas LapperreContent Marketing, Financial, About BloeiseNo Comments
Content marketing on Texel

Time ago that I wrote a company blog: I have been very busy in recent months. And of course that is good news 🙂 In the meantime, I started a part-time job (24 hours) as a content marketer on Texel, at SnelStart: they make accounting software for nearly 50,000 customers. Now content marketing is exactly what I have set up Bloeise for (with the slogan: "It starts with content"), but I'm not really busy with it yet. I do write texts for clients, blog for Emerce and Dutchcowboys and help companies with their search engine optimization (SEO), but content marketing is an overarching concept. What does…

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Interview about content marketing by Slagter Media

Thomas LapperreContent Marketing, InterviewNo Comments
Slagter Media Content marketing

Recently I was approached by fellow entrepreneur Christian Slagter for a personal interview about Bloeise and content marketing. Christian also focuses on Content Marketing with his company Slagter Media. Christian also uses natural images in his company image: I think that fits well with companies from North Holland! A great way to create content is to do interviews, and I feel very honored to be included in his list of interviews with online marketers. Read the interview here on SlagterMedia.nl

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Content marketing SEO infographic: channels and resources

Thomas LapperreRange, Content Marketing, No Comments

Content marketing resources Link building remains the challenge where content marketing can help. This infographic shows techniques with which you build links for your site and with which you can be found better (SEO). It is a fairly complete list of sites and services that you can use: social networks, video sites, audio sites, podcast sites, syndication sites (for sharing links and news), blog aggregators, sites for sharing documents, business sites, e-mail. book sites, paid directories, advertising platforms, presentation sites, web 2.0 sites, portfolio sites, infographics sites, PDF sites, image sites, design galleries sites and PR sites ... with a load of useful tools and tips. Not just SEO Try this overview ...

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Do you still recognize me? How does customer loyalty work?

Thomas LapperreBinding and customer loyalty, Content Marketing, PsychologyNo Comments
Many smileys, some bright and some faded. Happy and less happy.

Have you ever been approached by a shopkeeper on the street? "When will you come to the store again?" And that he immediately starts to mention products and prices? It sounds crazy, but it happens very often. Only then does it happen in advertisements and online, via a website or newsletter, or entirely up-to-date: via social media. It will work if you have a niche and you are the only store in the city that, for example, sells fishing wire. But if you have many competitors, and margins are under pressure, how do you ensure customer loyalty? 

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