Guest blog by Jordy Hoeke from WeTalkSEO.nl
Content marketing will become a widely used method of online marketing in 2015. Where an online marketing agency first focused on quantity, the focus is now on quality.
Content marketing is very old and content marketing in the form of blogs has been around for a number of years. The online presence describes your organization. If an organization is not present online these days, brand awareness is often minimal.
If your website contains little good content, the visitor will soon be gone.
Visitors are not waiting for a sales pitch. Consider, for example, the umpteenth telephone call from a call center. In addition, all information can simply be found on the internet. So if your website cannot give the visitor interesting information, then you have already lost one potential customer.
Content marketing strategy
Documenting a strategy is an important point in making effective use of content marketing. Work out your strategy on paper or in a document. So create a well-considered plan.
Every organization with plans for the future must have good online content in 2015. All questions from the customer must be able to answer online. Content marketing is a major investment in 2015 that needs to be continuously built up and maintained.
Many companies make these days video´s or podcasts. This is what the customer loves. A lot of information can be processed and remembered in a short period of time. Why else should YouTube have become so big?
With an effective content marketing strategy, an online video is indispensable. Almost every target group can be reached via video.
Sharing content via blogs and social media is a popular form of content marketing. You can write an article with a number of images, or you can make a series of a certain subject. Sharing content via blogs is a very effective way of content marketing.
In 2014, around 40% of online traffic in the Netherlands will take place via smartphones and tablets. However, almost 80 % of all Dutch websites is not suitable for mobile devices. Is your website one of them here? Then this is your chance to do something about it. The number of mobile visitors will only increase in 2015.
More than 50% of the search already takes place on the mobile devices. This means that more than 50% of all your visitors come from Google or social media view your website on a mobile device.
An important point for 2015 is: optimizing the mobile experience.