Content tips to keep your visitors happy in addition to Google

Guest blog by Rinske van Herwaarden of Heers
Is your content going? down at the sea of pulp that appears online? Everyone continues to produce web content, but luckily there are ways to make Google and visitors happy with your website. One of the points that Google looks at when ranking your website is of course good content. You can think of processing the keywords on which your target group should find you and Google's preference for longer texts. I mention these two examples because many web writers go wrong here. The need of that poor visitor is often ignored. But how do you ensure that perfect balance? Read our content tips here!
Let's check if your base is in order. On your website tell your visitors why they should use your service or product. You don't do that by telling how fantastic your offer is. You do this mainly by matching the needs of your target group: what problem are you going to solve? Try to put yourself in the position of the visitor. Jup, singular.
Your content strategy tells you how you can best approach (potential) visitors. If you have not written this strategy, you can put it at the top of your to do list. What is your target group waiting for and what do you want the visitor to do on your website? Only when you have that clear, do you know which content fits in seamlessly with this.
What Google searches for in your content can be found in the beautiful Google style guide. We immediately tackle the example I mentioned of the long texts. The search engine has a preference for texts of at least 400 words. Longer texts usually score better in Google, but stick to this not too convulsive stuck to. Focusing too much on the length often results in web pages full of woolly repetitions instead of to-the-point information. If the intention is that visitors actually read the texts (it doesn't have to be, no), powerful texts are naturally better.
Oh, and of course you can also make web texts longer than recommended. As long as your content is not boring, visitors will read on. For a good balance so you can look for great limits. Both Google and visitors appreciate creative excesses, as long as you combine this with common sense.
You can do many writing rules that are hurled at you lapping at your boots. Later in this blog you will read writing tips to provide the best possible service to your visitor. But first why and how to make your website stand out:
"But why do I have to find those limits?" you might ask. Well, telling an original story makes your organization distinctive. If you offer unique, high-quality content, you jump above your competitors - for Google and visitors. In short, more people who come to your website and do exactly what you want from them.
Web content is crucial for your online success, but also its accessibility. Your beautifully written content is of course of little value if you do not offer it on one user friendly website;
You want to serve your visitor, right? You have the solution for 'the problem'. So make sure that visitors arrive at a pleasant site. A website with good content and form appears friendly and helpful. In other words, a good website leads to more conversion.
Readability is more than strong web texts. The visitor must be convinced at a glance not to click away. How accessible your content is to Google and visitors determines how it is valued.
Of course you take care of one good foundation for your web content:
Do you want to keep visitors on your pages longer? Then they must not only be well designed, but must also be well written. With these tips you create content that reads nicely:
Another open door, but certainly a content tip that is worth trying: ask yourself with your texts 'would I like to read this?' If your answer is 'no', check what you should change on your website. Is your answer 'yes', mission accomplished.
With the above tips you make Google and your visitors happy. Good luck!
Guest blog by Rinske van Herwaarden of Heers
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