There are different ways to persuade existing customers to make a new purchase. Using a newsletter is one of these ways! With a newsletter you can inform existing customers about discount promotions, new products, etc. By arranging your newsletter in the right way, you can encourage customers to make new purchases. However, keep in mind that a newsletter can also be counterproductive. If a newsletter comes across as too intrusive for people, they will be less likely to read it. This also increases the chance that they will switch to a competitor. Something you want to prevent!
In this article we tell you more about setting up a newsletter. How can you ensure a higher conversion as an organization? How do you know what interests the readers of your newsletter? How do you ensure more clicks that ultimately result in more sales? Such information is essential to be able to use your newsletter as a marketing tool.
Measuring is knowing with the newsletter
When you have collected a large number of e-mail addresses, the use of a newsletter can be interesting. With a newsletter you can reach a large audience in one go. A large part of this audience will already be one in the past purchase have done. Now it is important to encourage this group of people to make a next purchase! There are various online services that you can use to measure various elements. Consider the percentage that the newsletter opens, the number of people who click on items in the newsletter and click through to your website.
You can optimize the content of your newsletters based on this information. Which items were the most popular? Which type of titles appealed to your readers the most?
Creating content that stimulates people
Now that you know which items readers most often click on, you can create content for your newsletter. Pay sufficient attention to this to prevent people from unsubscribing to your newsletter. Make a combination of different forms of content. Consider a combination of news articles, infographics and perhaps a link to a nice video. People often don't bother reading long strings of text. They only scan the newsletter for nice pictures, stimulating titles, tips and interesting ideas. You can place the long sections of text on your website in a blog article. People come here if they click on the link in your newsletter.
Provide a call to action
Finally it is important to have one call to action to add to your newsletter. Right away call to action you can encourage readers to perform an action. This can be a visit to your website, but also the purchase of specific products. If you want to lead a reader to a blog, it is important that this blog has a new one call to action has.
With these three handy tips you can set up a newsletter in a customer-oriented manner. The purpose of using your newsletter is of course to increase your sales!
Do you want to know more about increasing the conversion of your newsletter? Then read this article about it lead nurturing by e-mail.