Achieving a high conversion is one of the spearheads of many organizations. This can be in the field of telephone marketing, but also on your website, for example. It often happens that organizations have a website, where visitors ultimately do not buy anything. This is a shame, because every visitor is a potential customer. In particular when the visitor views multiple pages before he or she leaves the website. There are different ways to increase the conversion of your website. In this article we give you three useful tips to contribute to this.
Keep in mind that increasing your conversion starts a step earlier. How do visitors get to your website? It starts with the use of a newsletter increase your conversion already in the newsletter. The same applies to the use of social media! You want to convert as many of your followers as possible into visitors for your website when posting content.
Take a visitor by the hand
When a visitor arrives on your website, a visitor wants to be taken by the hand. This means that you as a web administrator must ensure that a visitor is guided. Make sure there is clear on every page call to actions to send a visitor. The purpose of this is that a visitor eventually ends up at an order page for placing an order. A quotation or a contact page can also be a visitor's end station. Missing call to actionbuttons can cause a visitor to leave the website. Keep in mind that a visitor usually doesn't want to click more than two or three times until he reaches the end page
Measuring is knowing at conversion rates
Many web administrators have no idea how visitors move about their website. This makes it difficult to take visitors by the hand. In this case, measuring is knowing! There are various tools such as Google Analytics, who can help you with this. With these tools you can clearly map out how visitor flows run. On which page do visitors usually leave your website? Where do visitors enter your website? Which channels ensure more sales? You can use this information to guide visitors to the right page when you visit your website.
Provide clear texts
A visitor also wants to feel taken seriously. This means that the information on your website must be accurate and written with the correct writing style. For example, an informal use of language is not suitable for every target group. Conversely, texts with many awkward terms are often not ideal either. If a text does not appeal to a reader, he or she will leave the page after one or two paragraphs. This is a shame, because that is how a visitor reaches the call to action at the bottom of the page. Make sure that the text has the right direction and tone to keep a visitor fascinated. This also increases the chance that a visitor will read the text on a following page.
Ready for a new website first? As a content marketing agency, Bloeise supports the entire building process of your new website. Read more about it here have a conversion-oriented website built. Is your website like a house, but do you find it complicated to write appealing texts? Then view our service 'Web texts‘.