Here you can read more about conversion: also known as Conversion Rate Optimization (CRO). Conversion optimization plays a crucial role in online marketing. It stands for improving the percentage of visitors that converts to a promotion. That can be at the start of the customer journey, so that you have one lead generates, but also further. For example: a purchase in the web store (e-commerce), a contact request or the download of a white paper.
Conversion optimization? What is that? I hear that very often from entrepreneurs and owners of SMEs. They are familiar with online marketing, SEO and SEA are also increasingly familiar, but conversion optimization is a concept that is not really alive within SMEs.
Consumers today use all kinds of devices and channels together. The purchase of, for example, a laptop online involves different contact moments. Entrepreneurs and marketers often do not have a good view of this customer journey, so they miss out on many opportunities. With the Touch-Tell-Sell model from DQ&A you can convert customer insights into efficient marketing. So that you can efficiently find new customers and retain existing customers. Core of the story? Really want to understand your customer.
Achieving a high conversion is one of the spearheads of many organizations. This can be in the field of telephone marketing, but also on your website, for example. It often happens that organizations have a website, where visitors ultimately do not buy anything. This is a shame, because every visitor is a potential customer. In particular when the visitor views multiple pages before he or she leaves the website. There are different ways to increase the conversion of your website. In this article we give you three useful tips to contribute to this. Keep that in mind…
Using a blog on your website can be great fun. You can inform visitors about new products, about business processes, trends within your industry, and new products or services from your company. This way you keep visitors involved in your company! However, a blog article alone is not enough to actually benefit from this. After all, you want to encourage these visitors to make a purchase or request a quote. In short, you want to increase the conversion of your blog! There are different ways to ensure a higher conversion. Give in this article ...
There are different ways to persuade existing customers to make a new purchase. Using a newsletter is one of these ways! With a newsletter you can inform existing customers about discount promotions, new products, etc. By arranging your newsletter in the right way, you can encourage customers to make new purchases. However, keep in mind that a newsletter can also be counterproductive. If a newsletter comes across as too intrusive for people, they will be less likely to read it. This also increases the chance that they will switch to a competitor….
More and more organizations are considering switching to marketing automation. After all, why would you do something manually if you can do it automatically? Marketing automation is interesting, especially for companies with a web store. They often do not deliver customized work, but standardized products. Marketing automation can be used instead of visiting customers with a sales department. By marketing automation we mean identifying customers and converting these leads into sales. Marketing automation is a very broad concept. In this article we will tell you more about this!
You receive an excellent amount of traffic on your site every month. You offer a white paper or a regular newsletter and in this way you have collected a good number of e-mail addresses of potential customers. You regularly send them information, but actually have a poor view of whether you are doing this in the most effective way. You would like to get the most out of those leads, but ... how do you do that? Lead nurturing can help you enormously in converting fledgling leads into 'sales ready' customers that you can make a customized, non-refusing offer. Using…
Every good entrepreneur who offers online services or products is constantly looking for ways to maximize his conversion. As an entrepreneur you have probably wondered if your website actually gets the most out of its traffic. To this end, Google launched a promising tool for improvement in 2017: Google Optimize. This offers many interesting possibilities for every entrepreneur who would like to improve his online conversion. In this blog we explain why you would use Google Optimize, what options you have and what it can deliver.
Conversion optimization is such a concept that pops up automatically. Your website stands and the visit grows steadily with the content that you post regularly. You can already use Facebook and Google very well, and now you have to wait for the large stream of new orders and customers. But that doesn't happen. And you still have to fight hard every month to get your sales and margins. What's going wrong? And especially: what can you do about it? In this blog you will get some strong tools to turn the tide and turn your traffic into revenue. We go…
Google Analytics. Many people immediately think of the many lost hours they have spent on it. And that final conclusion: you can do a lot with it, hey. But without action you have nothing to gain from insights. If you do not have time to constantly improve your website, because you are already overflowing with work, then do not do it. Do you want to get more out of your website? Read on.
