Conversion optimization? What is that? I hear that very often from entrepreneurs and owners of SMEs. They are familiar with online marketing, SEO and SEA are also increasingly familiar, but conversion optimization is a concept that is not really alive within SMEs.
Here you can read more about conversion: also known as Conversion Rate Optimization (CRO). Conversion optimization plays a crucial role in online marketing. It stands for improving the percentage of visitors that converts to a promotion. That can be at the start of the customer journey, so that you have one lead generates, but also further. For example: a purchase in the web store (e-commerce), a contact request or the download of a white paper.