Consumers today use all kinds of devices and channels together. The purchase of, for example, a laptop online involves different contact moments. Entrepreneurs and marketers often do not have a good view of this customer journey, so they miss out on many opportunities. With the Touch-Tell-Sell model from DQ&A you can convert customer insights into efficient marketing. So that you can efficiently find new customers and retain existing customers. Core of the story? Really want to understand your customer.
Here you can read more about conversion: also known as Conversion Rate Optimization (CRO). Conversion optimization plays a crucial role in online marketing. It stands for improving the percentage of visitors that converts to a promotion. That can be at the start of the customer journey, so that you have one lead generates, but also further. For example: a purchase in the web store (e-commerce), a contact request or the download of a white paper.