Copywriter, SEO writer or content marketer: what are the differences?

Are you looking for a specialist for writing (web) texts? You have probably already come across various professional descriptions! One calls himself a copywriter, the other an SEO writer and another describes his or her position as that of one content marketer. However, if you zoom in further on the various functions, there are a number of important differences. In this article we describe these differences. In this way we give you a good picture of the type of specialist that suits what you are looking for! A text from a copywriter is not the same as a text from an SEO writer.

Differences between writers and content marketers

An important difference between a copywriter, SEO writer and content marketer is the breadth of the profession. It can be noted, for example, that the profession of a content marketer is much broader than that of a writer. Although many people think of textual content, there are more forms of content. Consider, for example, photos that are shown to visitors in the form of a large photo album. Or think of videos with interesting content for visitors. A content marketer deals with the full spectrum of content, and that is called content marketing.

Text writers and SEO writers are only concerned with writing (web) texts. Here the function of a copywriter is wider than that of an SEO writer. This is because a copywriter also writes texts for offline purposes. An SEO writer focuses specifically on writing texts for websites and web stores. The rates for copywriters and SEO writers are often charged per word. A content marketer normally charges an hourly rate.

Copywriter is not an SEO writer

A copywriter will also be arranged SEO texts to write. There are, however, various differences between these functions. For example, a copywriter writes informative texts for the purpose of informing visitors. These can be texts for a flyer, for a complete book, but also for a website. However, an SEO writer focuses specifically on improving the positions of a website or web store in the search results.

This does not mean that an SEO writer only writes content aimed at a specific keyword. On the contrary! An SEO writer tries to write SEO texts that are of added value to a visitor. Every text offers a website owner the opportunity to encourage a visitor to perform a certain action.

Choose a writer that fits your purpose

In short, when you are looking for a writer or content marketer you need to determine for yourself in advance what the purpose of your texts will be. Do you want to engage a copywriter to improve your positions within the search results? In that case, opt for an SEO writer. Are you looking for a copywriter to put your own views on paper or to write informative content? In that case, choose one professional copywriter. Are you looking for someone who deals with the entire spectrum of forms of content? Now a content marketer is the most suitable option.