Creative use of emoticons in marketing campaigns

Guest blog by JM Promotions

In everyday life we are increasingly confronted with emoticons. In the past mainly used by young people, but nowadays also popular among the older generation. It is therefore not surprising that this trend is moving in the direction of marketing communication. More and more companies use the emoticons in their marketing campaigns. If only to stand out or to provoke interaction. In this article we discuss 5 companies that have used emoticons in a very creative way in their marketing campaign.

1. At Domino's you order a pizza by one 🍕 to tweet

Source: Domino's Pizza

Restaurant chain Domino's has built a creative Twitter marketing campaign around the famous pizza emoticon. The company introduced a completely new ordering system, where you could order a pizza by just sending a pizza emoticon. Ordering a pizza was very easy, but this makes sense. However, this ordering method is only possible if you have linked your Twitter account to your Domino's profile.

2. Alpro does market research in a creative way 👍

Source: Alpro

You see it more and more often: companies that ask their Facebook followers to vote for their favorite film, beer and much more. It provides interaction, more reach and you find out in a low-threshold way what your target group thinks. Alpro was one of the first companies to creatively conduct market research among its followers. The company asked its followers to vote for their favorite almond drink. You could vote on the basis of a thumb, heart or funny, which are integrated in the like button.

3. Durex is committed to the condom emoticon 🍆🍑 👉👌

Source: Durex

There are emoticons for almost every thing. It is therefore incomprehensible to condom manufacturer Durex that there is not yet a condom emoticon. Durex wants to stimulate safe sex by making this emoticon available. To reinforce the wish, Durex started the #CondomEmoji campaign to gauge interest in the condom emoji. The campaign must reach its 'peak' on World AIDS Day.

4. McDonald's moves into the emotional motorist 🍔

Source: Mac Donalds

McDonald's also makes fun use of emoticons in its marketing campaign. The company launched the "Good Times at McDonald's" campaign. This campaign did not really focus on Good Times, but rather on five situations that we secretly hate. From lengthy shopping with your wife to getting stuck in traffic jams. These annoyances are quickly a thing of the past when you stop by the McDonald's. We're lovin it!

5. WWF uses emoticons to create awareness 🐘

Source: WWF

The WWF launched the social campaign #EndangeredEmoji to create awareness for endangered species and their environment. The campaign based on emoticons focuses on 17 animals, including the panda 🐼 and the tiger 🐯 all of which have their own emoticon. You can participate in this campaign by retweeting the message. Every time you use one of the 17 animal emoticons, you make a donation of € 0.10.

Guest blog by Promoboer. Guest blogs are not the responsibility of the editors.