Nowadays, both in the Netherlands and abroad, the web shops are sprouting like mushrooms. That is also not surprising, because starting a webshop is not that complicated (anymore) and you can keep the entry costs relatively low. Although that is all positive, there is one disadvantage: depending on the industry in which your webshop operates, the competition can be fierce. One way to distinguish yourself from all your competitors is to use eye-catching luxury packaging.
Here you can read more about direct marketing, a form of marketing in which a company comes into direct contact with individual (potential) customers. Possible forms are direct mailing with printed matter, telemarketing or targeted messages online. The aim is to bring the right message at the right time to the right target group via the right channel. Direct marketing is also called personalization online.