If you are reading this text, you are online. Logical, right? That is not surprising, because the vast majority of content nowadays reaches people digitally. All the more remarkable is the observation that leaflets remain, even today, as popular as ever. The paper folder remains an important medium, and although most can also be consulted digitally, the paper version remains a consumer favorite. How did that happen?
Here you can read more about direct marketing, a form of marketing in which a company comes into direct contact with individual (potential) customers. Possible forms are direct mailing with printed matter, telemarketing or targeted messages online. The aim is to bring the right message at the right time to the right target group via the right channel. Direct marketing is also called personalization online.