Here you can read more about direct marketing, a form of marketing in which a company comes into direct contact with individual (potential) customers. Possible forms are direct mailing with printed matter, telemarketing or targeted messages online. The aim is to bring the right message at the right time to the right target group via the right channel. Direct marketing is also called personalization online.
No more market for magazines? Certainly! Do you want to know about printing? Reading offline has several advantages. You can read that in this blog!
The winged words 'writing says more' are known to most Dutch people. In these current times of crisis, in which we cannot physically meet our neighbors, we fall back en masse on innovative ways of contact. Skype with your grandmother, zoom with your colleagues. What can the simple pen still mean today?
Nowadays, both in the Netherlands and abroad, the web shops are sprouting like mushrooms. That is also not surprising, because starting a webshop is not that complicated (anymore) and you can keep the entry costs relatively low. Although that is all positive, there is one disadvantage: depending on the industry in which your webshop operates, the competition can be fierce. One way to distinguish yourself from all your competitors is to use eye-catching luxury packaging.
Direct mailing, will that still work in 2019? Not everyone is always and everywhere online. It may still be worthwhile to set up a campaign that is sent by letter, or that returns in a magazine or newspaper. The changing times do require a different approach.
Consumers display a certain behavior. The American psychologist Robert Cialdini has formulated seven influencing principles based on this behavior. These are the ways in which companies influence consumers. It works especially well when people almost don't have to think about it.
Nowadays, companies mainly invest in online marketing, but that does not mean that all forms of offline marketing have been written off. In fact, offline marketing is alive and kicking! Only many companies do not see this. Great shame! Yet there is a form of offline marketing that is still widely used, but the approach is not always effective. We are talking about direct mail. These are addressed postal items that have a commercial intention. For example, increasing the sales of a product or visiting an event.
Everything is digital. The purchase of a car in 2000 was accompanied by seven physical contact moments. Now that is about 1.7 times, because looking up information and comparing is mainly done online. That makes those physical contact moments much more important, because you have to build up a personal bond in much less time. A typical part of the introduction is the exchange of business cards.
You want to draw attention to an event, enthuse relationships in an original way for a special promotion, or introduce a new product line. You use the usual internet channels for that, but with a direct mail you add a dimension to it. You send your target audience something tangible, by mail. That choice optimizes the chance that your story will be read. Unsolicited e-mails are increasingly deleted, but personal mail? That makes you curious.
Direct mail is a form of direct marketing in which companies send letters, postcards or promotional material to old, existing or potential customers by post. Sending direct mailing can be aimed at the consumer (B2C) or at other companies (B2B). An important part of direct mail is segmentation: with demographic or geographical features you target a specific target group. The purpose of direct mail is to encourage the reader to take action, for example through an action or promotion. But direct mail can also be used for branding or information provision. In this blog you can read more about direct mailing ...
