E-Commerce and Customer Psychology - Know your customer!

To be and remain successful in the ever-tighter e-commerce market, selling a good product in a striking jacket is no longer enough. You must be able to respond to the psychology of the client. You want to keep his attention from first click to checkout and not lose him due to surprises at the checkout stage.

How can you win and keep customers? How do you convert traffic into sales? DR-discount offers an infographic with 65 statistics insight into the psychology of the online shopper. Here is a first glance:

Small and local

It is striking, for example, that no less than 93 percent of online customers enjoy shopping at small and local sellers. Maybe because 61 percent find unique products that cannot be found anywhere else. So an encouragement for the small entrepreneur.

Website appearance

Small or large, the design of the website is essential for all sellers. You website is your shop window. According to 93 percent of customers, appearance is even the deciding factor whether or not they buy something. In fact, 52 percent of customers don't come back because they don't like the look.

Shopping cart

In e-commerce, fully loaded shopping carts are unfortunately no guarantee that the customer will also make a purchase. More than half of all online shoppers do not complete the checkout process. In many cases, for example, extra unexpected costs were presented, or because the customer finds better prices elsewhere. So work on the store (car)!

Smart

The customer is king and in e-commerce also increasingly owns a smartphone. At least 25 percent of the 40% of customers worldwide shop via mobile. 75 percent of them leave a non-optimized website early and many consumers use their mobile to look for better prices elsewhere, use discount coupons, or read reviews and customer responses while shopping.

And what is the effect of videos, live chat, social media, loading times, payment options, discount promotions, return policy and corporate social responsibility?

The formula for success in e-commerce is perhaps very simple: Be one step ahead of the competition, view the infographic and know your customer!

Author: Bram Schuijten thanks to dr-discount.nl and Gutcher.de for the illustrations