E-commerce with China - Online consumer trend 2019

Dutch people shop more abroad, and especially in China. Bought in 2018 five million Dutch people for € 880 million worth of products and services online abroad. Compared to 2017, this is a growth in cross-border Dutch shopping of 32% and in terms of turnover of 15%. With 31%, China accounts for the lion's share of sales, and if you only look at products, this is even 47%. Now it is mainly about cheap electronic products that are sold through platforms such as Wish and Ali Express. But much more is happening.

42% of e-commerce sales worldwide take place in China, well beyond America's market share of 24%. Since 2015, Alibaba.com has been targeting all US retailers together (including Amazon, Walmart and eBay) in sales figures. Dutch brands made Alibaba department stores Tmall and Tmall Global of Alibaba in the March 2017 - March 2018 financial year around 1.25 billion euros in sales. It now concerns more than a hundred Dutch retailers and brands. Incidentally, Alibaba's focus is not on Europe, says Roland Palmer of Alibaba Benelux opposite Retail trends. "We are quite big in the Netherlands without doing anything," says Palmer. The Netherlands does belong to the leading group where AliExpress to supplies.

This is one of nine online consumer trends 2019. Read all nine consumer trends here: The year of Standardization.