Consumers today use all kinds of devices and channels together. The purchase of, for example, a laptop online involves different contact moments. Entrepreneurs and marketers often do not have a good view of this customer journey, so they miss out on many opportunities. With the Touch-Tell-Sell model from DQ&A you can convert customer insights into efficient marketing. So that you can efficiently find new customers and retain existing customers. Core of the story? Really want to understand your customer.
Here you can read more about e-commerce, making purchases electronically. Since the early days of Amazon e-commerce has taken a huge flight. E-commerce no longer includes just books and airline tickets, but every physical product or service that is available to consumers and businesses. The merging of all different channels, webshop, store and mobile, is called omnichannel.