E-mail remains the best basis for customer loyalty program

With the growth in customer interactions on social media, you would almost lose sight of email. However, email remains the channel that offers the most possibilities for personalization, segmentation and optimization. Last year, 68 percent of Dutch people indicated that they prefer to receive advertising by e-mail.

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Thomas Lapperre

https://bloeise.nl

Thomas Lapperre owns Bloeise. He writes for B2B on AI, data science, marketing (DMP, CDP, omnichannel), martech (Salesforce, commercetools, Bloomreach, headless), finance, PIM, IT (CRM, ERP, PLM), tech and trends. Blogs, whitepapers, landing pages, nurture emails and of course websites. In Dutch, English (US / UK). Takes the business approach to technical topics. In addition, supports with marketing in the form of SEO, SEA, Facebook, MailChimp, conversion. Strategy, advice and implementation. Blogs on a personal basis for Dutch Cowboys, Emerce and Frankwatching. Builds Bloeise.nl into a growing marketing blog for SMEs, with SEO and advertising opportunities.

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Email remains the best basis for customer loyalty program

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Email remains the best basis for customer loyalty program

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