Many entrepreneurs use it on their website: being able to subscribe to a newsletter. And rightly so, because newsletter subscriptions are an ideal way to generate leads and to bind customers. On one condition: that newsletter must be and remain interesting. Leads that you have once lost due to a bad newsletter, you will generally never win back. The step-by-step plan below helps you with a clear editorial formula, so that your newsletter collects leads and keeps them warm instead of being rejected.
Here you can read more about e-mail marketing, digital marketing with the use of e-mail. Mainly known in the form of newsletters, but also used for lead generation through marketing automation. Forms are drip mail (automatic mails based on behavior) and abandon cart mails, in which webshop visitors are reminded of the products that they have put in a shopping cart but have not ordered.