Bloeise marketing agency in Held investigates the ways in which consumers complain to companies. “Emotionally, I dare to state that we are increasingly using social media for complaints. But there are no figures yet, ”says founder Lapperre. This month he started the online complaint investigation 2016.
"We are increasingly online and we use more and more social media," says Lapperre. “So it is logical that we as consumers also increasingly approach companies through those channels. Everyone now knows what webcare is. But I am curious as to whether consumers also consciously use social media as a means of pressure. Does a tweet work better than an email? "
Online complaint investigation 2016
It is the first time that research has been done into the ways and preferences in which consumers complain to companies. Everyone is invited to participate in the research here: http://bit.ly/klachtonderzoek.