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Here you can read more about experience, the next step after services according to the book The Experience Economy. The range of companies develops from raw materials, to products, services, experience to transformation. Music was previously mainly purchased on LP and CD, became a digital service with Apple's iTunes and is now an experience with Spotify. Perception is about special, unique experiences that are worthwhile.

Experience 2020: sim racing with F1 simulator

Editor BloeiseExperience, Consumer, Internet of Things and wearables, Technic, TrendsNo Comments
Formula 1 simulator

Being able to really experience and experience something: it is becoming increasingly important in the entertainment segment. Consumers want to be close to the promotion and experience something as if they were actually there. For example, through large screens, VR applications and audio effects. Partly for this reason, for example, more and more games are being released in VR - so that you are really 'in' the game. Combined with the ever-growing popularity of Formula 1 in the Netherlands, waiting for the following was exciting: Sim racing with an F1 simulator. Nowadays you can easily rent an F1 simulator for any event.

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Get rid of physical - Online consumer trend 2019

Thomas LapperreExperience, Consumer, TrendsNo Comments
away with physical - esports - online consumer trend 2019

The rise of virtual assistants is a consequence of the large digitization trend. Everything that can be done digitally will also go digitally. Precisely according to the step-by-step plan of the experience economy, Millennials in particular attach more value to experiences than to things. According to a poll by the AD, for example, we would rather go on vacation than renovate the house. In 2019, that will take on interesting forms, particularly worldwide: Cannabis. In 2018, the US market for legal cannabis was already $ 10.4 billion, and Canada is also participating. Parties such as the manufacturer of Marlboro and Lucky Strike and Coca Cola ...

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The three marketing automation trends for 2019

Editor BloeiseExperience, Content Marketing, Marketing automationNo Comments
Finger presses on energy points

October is traditionally the month to make the planning for next year. The agile trend seems to force everyone to look no further than a month ahead, but that is no reason to throw your schedule in the air. If you really want to get somewhere with your company, then you will have to apply a strategy and long-term planning. For 2019 it is wise to seriously consider marketing automation. We give you three trends and the applications for companies. No company buys and launches a new machine or software within a month. Marketing automation takes into account ...

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The importance of old-fashioned service

Editor BloeiseExperience, Binding and customer loyalty, To undertakeNo Comments
Gears and the word & #039; Service & #039; written with a red marker.

Today everything seems to be about the price. The video library has long since disappeared and been replaced by digital, cheaper services such as Netflix. We listen to music via Spotify and we can also do the shopping online via Picnic. On the internet we can use countless price comparators for energy, health insurance and other matters. But while we are shopping somewhere else for a few euros for a product, it doesn't always make us happier. Ultimately we simply want to be helped. It is not only about price, but also about convenience and service. We want to be understood: customer intimacy.

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GASTBLOG - Content Marketing Trends 2018

Guest blogAI, Experience, Branded content, Content Marketing, Social media, Video marketingNo Comments
Content marketing trends 2018 - guest blog

Guest blog by Eugene de Graaf Content marketing is constantly changing. The use of Facebook is no longer what it was a few years ago, certainly not after the last scandals. And that also offers opportunities for entrepreneurs, but you have to respond to this in time. If you stay behind and stick to old patterns, the attention for your brand or your company will weaken and you run the risk that customers will switch to competitors who understand their questions and needs. It is therefore important to follow the trends in content…

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Column: Why marketers forget the physical world

Thomas LapperreExperience, Binding and customer loyalty, Column, Retail, Vision and strategyNo Comments
A man at a trade show with Virtual Reality glasses on

The smell of coffee. A firm handshake. A well-placed joke. The list is endless: not everything is online. Yet you feel that feeling when you read articles about marketing. How does that happen and is that justified? Don't miss the boat. That is the main message of many providers. They point to a new development - for example Instagram marketing - and state: Panic! You don't want to be overtaken by your competitor? Buy my services because different!

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13 Online consumer trends for 2016

Thomas LapperreExperience, Vision and strategyNo Comments
Online consumer trends 2016

New products and trends. 2016 naturally entails even more online growth. 1 billion people now log in to Facebook every day. We are flocking to the Netflix, Uber and Airbnb: parties that do not own any cinema, taxi or building but that do it significantly better than the 'old' parties. And yet that brings us all less together: it all becomes even more individual. More personal. But we also have more options: 2016 will be even more feasible. Here are the 13 online consumer trends that you as a company can take into account this year.

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From low to high involvement with content marketing

Thomas LapperreExperience, Range, Content Marketing, Guest blogNo Comments
Growing Happiness

Guest blog by Kathelijne van Essen These days, as a company, you no longer count without a good content marketing strategy. However, content marketing is not new: the first modern brand to do effective content marketing was the John Deere farm. In 1895, this company was the first to start publishing content marketing in the form of a magazine called "The Furrow." 'The Furrow' is currently available in 40 countries and is published in 12 different languages. John Deere is seen as one of the first founders of modern content marketing. In this article we will take a look ...

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(Emerce) Gamification as a marketing tool

Thomas LapperreExperience, Revenue, Vision and strategyNo Comments
Olvarit 3

The advance of gamification finds its way from HR to more and more marketing applications: branding, loyalty and revenue. By definition, gamification ensures more engagement. How can the link between gamification and brand experience be made in a way that really appeals to consumers? HR Gamification Many gamification applications focus on employees or potential employees. To indicate that games are not the opposite of work, the term serious games soon came up. Serious game is a game with a purpose other than primary entertainment. At HR you can think of awareness, behavioral change and transfer of information. Experience is the key word….

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