Being able to really experience and experience something: it is becoming increasingly important in the entertainment segment. Consumers want to be close to the promotion and experience something as if they were actually there. For example, through large screens, VR applications and audio effects. Partly for this reason, for example, more and more games are being released in VR - so that you are really 'in' the game. Combined with the ever-growing popularity of Formula 1 in the Netherlands, waiting for the following was exciting: Sim racing with an F1 simulator. Nowadays you can easily rent an F1 simulator for any event.
Here you can read more about experience, the next step after services according to the book The Experience Economy. The range of companies develops from raw materials, to products, services, experience to transformation. Music was previously mainly purchased on LP and CD, became a digital service with Apple's iTunes and is now an experience with Spotify. Perception is about special, unique experiences that are worthwhile.