Facebook Ads for more website traffic

How do you get more traffic to your website via Facebook? Facebook expert Jon Loomer answers that question in this video. A question that I hear more and more, as we are starting to see the possibilities of Facebook Ads in the Netherlands. The video is 2 years old, so the 4th answer is outdated, but the other 3 are just as relevant:
Tip four was about Sponsored Stories, but that is dead. The above three tips work. Do you have any tips? (question to stimulate interaction;))
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