Facebook Ads for more website traffic

How do you get more traffic to your website via Facebook? Facebook expert Jon Loomer answers that question in this video. A question that I hear more and more, as we are starting to see the possibilities of Facebook Ads in the Netherlands. The video is 2 years old, so the 4th answer is outdated, but the other 3 are just as relevant:

3 tips from Jon Loomer for more website traffic

1. Place left on Facebook
   For Jon's Facebook page it works better to do link shares than photo shares with the link below. He says that based on his own statistics; it may differ per page, but now it is final: Facebook likes to show where it directs its users. A link share therefore performs better. Two years ago, Jon placed morning and evening, but now he sits on something from 2 to 3 times a week. Use Bit.ly to keep track of your clicks.
2. Promote your mail to fans
   So paid range. First Jon says about this: focus on your fans who would otherwise not get your message. So this is paying for traffic that was previously free. For various reasons they no longer see your messages: too little interaction is the most important. Promote those posts that ensure interaction and boost your organic reach of all your posts.
3. Promote posts to specific target groups
   Jon calls this strategic posts. Choose relevant posts for specific target groups; use all types of available segmentation options for this. Jon's tip: use custom target groups in Facebook Ads.

Tip four was about Sponsored Stories, but that is dead. The above three tips work. Do you have any tips? (question to stimulate interaction;))