Facebook Ads for more website traffic
How do you get more traffic to your website through Facebook? Facebook expert Jon Loomer answers that question in this video. A question I hear more and more, since we are starting to see the possibilities of Facebook Ads in the Netherlands. The video is 2 years old, so the 4th answer is outdated, but the other 3 are still just as relevant:
3 tips from Jon Loomer for more website traffic
- Post links on Facebook
For Jon's Facebook page it works better to do link shares than photo shares with the link below. He says that based on his own statistics; it may vary per page, but now it's final: Facebook likes to show where it sends its users. A link share therefore does better. Two years ago, Jon posted mornings and evenings, but now He is on something like 2 or 3 times a week. Use Bit.ly to track your clicks.
- Promote your post to fans
So paid reach. First Jon says about this: focus on your fans who otherwise wouldn't get your message. So this is paying for traffic that was previously free. They no longer see your messages for various reasons: too little interaction is the main one. Promote those posts that provide interaction and boost your organic reach of all your posts.
- Promote posts to specific audiences
This is what Jon calls strategic posts. Choose relevant posts for specific target groups; use all types of available segmentation options. Jon's tip: use custom audiences in Facebook Ads.
Tip four was about Sponsored Stories, but that is defunct. The above three tips work. Do you have any tips? (question to encourage interaction ;))