Facebook ads targeting: all options to build your Facebook audience

With the decline in organic reach on Facebook, using Facebook Ads is a logical next step. With 802 million daily users in March, Facebook offers unprecedented reach. And the news that young people are leaving Facebook en masse recently turned out to be incorrect (read Facebook doesn't have a teenage problem on Emerce).

Facebook ads filter options
So the big question is: how do you filter that range? Of course you don't want to pay for clicks from a country where you don't operate, but there are many more filter options for Facebook Ads. Qwaya Wordstream has been kind enough to create this infographic that visually displays all the different targeting options. Conclusion: you can filter very specifically with Facebook Ads: