Facebook ads targeting: all options to build your Facebook target group

With the decline in organic reach on Facebook, the use of Facebook Ads is a logical next step. With 802 million daily users in March, Facebook offers an unprecedented reach. And the news that young people are leaving Facebook en masse turned out to be incorrect recently (read Facebook doesn't have a teenage problem Emerce).

Facebook ads filter options
So the big question is: how do you filter that range? Of course you don't want to pay for clicks from a country where you don't operate, but there are many more filtering options for Facebook Ads. Qwaya Wordstream has been so kind to make this infographic in which all the different targeting options are visually displayed. Conclusion: you can filter very specifically with Facebook Ads: