Facebook advertising has many different target group and segmentation options. Wordstream was so nice to put all of these in a handy overview as an infographic.
Certainly when you start it can be very difficult not to be overwhelmed by all Facebook ads options. Small local companies would be well advised to first establish their geographic area: where and not further? Companies that make a national offer mainly gain value from advertising on interests and behavior. By focusing your ads on specific life events, you can approach the right people at the right time.
At the bottom you can download the infographic directly
Start advertising on Facebook? watch the video
Facebook advertising explained further
Do you want to know more first? Read the following extensive articles: