Facebook advertising: all target group and segment options in one handy infographic
Advertising on Facebook has many different target group and segmentation options. Wordstream was kind enough to put them all in a handy overview as an infographic.
Especially when you're starting out, it can be very difficult not to be overwhelmed by all the Facebook ads options. Small local businesses would do well to first determine their geographical area: where and no further? Companies that make a national offer mainly gain value from advertising based on interests and behaviour. By targeting your ads to specific life events, you can target the right people at the right time.
You can download the infographic directly below
Start advertising on Facebook? watch the video
Facebook advertising further explained
Do you want to know more first? Read the following comprehensive articles: