Everyone is on Facebook and companies follow of course. You must then maintain your page with 'fun' Facebook content. You actually just want to make sales, but your fans mainly want to be entertained. And all Facebook marketing notwithstanding, sometimes you just want practical tips and sensible ideas. This list is meant for that oh-no-what-am-I-now-again-posting-on-Facebook-moment (... and is constantly being updated!)
Schedule your Facebook messages
Most important tip: use Facebook's function to schedule messages. Click on the arrow next to Publish and schedule. Once a day is nice, three to two times a week is minimal. You will find your scheduled messages in you activity log, through Settings, at the bottom of the menu on the left. Here you can edit or delete those messages again.
41 ideas for interactive Facebook content
The starting point of Facebook is: only interesting content triggers interaction, and interaction gives reach. Many things are generally interesting (humor!), But when you address your own target group, it only becomes personally interesting and you get more involvement. Just look at any Facebook page for a political party or football club.
Which Facebook ideas can you use now?
- What did they like before? And when? Go to messages via statistics. Here you see the reach and involvement (responses + clicks + sub-actions) per message. This way you can immediately see what your fans want. Above you see when your fans are online. Schedule an hour before the peak: the interaction in that hour places you above competing content that has only been posted.
- You decide! Name two or three products or services and let your fans choose which ones they like the most. You can choose via response, hashtag or emoticon.
- A newly painted house .... Let your fans finish the sentence. Sit at the level that appeals to them (the benefits ultimately enjoyed by your product or service). So no paint, but a painted house. No soybeans, but vegetarian lifestyle.
- Come up with a title. Under a special photo that seems to want to tell something but can go in all directions.
- What is it not? Show a photo and ask your fans to name what it is not. Funny reactions guaranteed, with the risk of lapses.
- #Throwbackthursday or #tbt. Does not know everyone. On Thursday you share a memory, a story.
- Behind the scenes. This is how Bert bakes your bread. This is Yvonne, she does the administration. Kees is our warehouse manager. These grilled sausages will be ready in two hours. Transparency and personal approach work well.
- Selfie. Made the professional or professional with a job done, or an immense challenge. Choose a sunny moment outside. Or not on purpose. For plumbers, painters and window cleaners.
- Ask a Question. Something you struggle with, what you really want to know about your fans. Not to fill the space, but because you value the opinion of your fans.
- Share a quote. First and foremost: from someone who fits your company. So as a cleaning company do not choose Lady Gaga quotes, unless the employees can work on it (and dance). Look at your core values and translate them into your customer relationship.
- In use. Look at Jimmy driving now that he has his driver's license. This is how grandma Jannie uses her cell phone. Hangover Snorri finds only the packaging box interesting.
- Weather. How does that reflect on your company? Free ice cream for the first 5 people who are in your local store within 15 minutes? Or do you offer to bring today because of the weather?
- The season. How do your fans experience the season? What does that mean for your product or service? Make a difference in meteorological season and in terms of feeling.
- Celebrate. Also a pick-up: national holidays. Valentine, Easter, crocus holiday, Liberation Day, Sinterklaas, St Maarten, Christmas, New Year. Celebrate with us!
- Did you know? Give a fact about yourself, the company, your brand or product. Why is Bloeise called that? Why do we sometimes call Marco Marco Mier?
- Fact! A substantive did you know: figures from a study or interesting statistics. Wind energy is cheaper than coal energy in most US states.
- Game. Where is the cat in this picture with owls, find the x differences, guess the picture, which bucket is the first full etc. Make it challenging.
- Number of fans. You can celebrate the umpteenth fan! But how are you going to treat?
- A nice response. Personal, telephone, e-mail, chat or as a review. Share it, but pay attention to privacy. If it is already public, such as a Facebook response or a Google review, you can post it immediately. Otherwise do not mention by name, or ask first.
- True or False. Avoid confrontations and keep it fun. Beer is liquid bread. Cats use a separate language for people. Some peoples use the same word for green and blue.
- Useful! Share a tip to use your product or service, or a free tool such as Screen Hunter Free for taking screenshots. (as above)
- A day in life. From a special person or profession. Post a description and name the separate cases. We start the day as a team with a group hug.
- Most read. On your website or blog. Also tell why this is the most read.
- Nice balance sheets. Give a tip for a better balance between work and private life. Something everyone is now struggling with.
- Humour. Orphan. Really. Careful. As a company you have to avoid many topics: bullying, illness, death, football, religion, stereotypes, alcohol, drugs, sex, politics etc. ALWAYS verify with someone else before you post it. ALWAYS (repeat for emphasis). What * usually * is possible: eating, aging, animals, joke, faintness. But that also depends on your target group.
- Employee of the week. Jordy is always on time, whistling while he sweeps and likes to chat. Do you also find it a topper?
- Received from a customer. Nice bottle of beer, cake or chocolates from Belgium. Emotion.
- What are we doing? Sneak peek! This is coming. New machine, new product, new services, new customer group or new direction of the company.
- Why we support this charity. Share your connection to that charity. Don't make it too 'begging', because that can scare people away.
- This is also possible. The Coolblue packaging box converted into AT AT (Star Wars? Hoth?). Cola as a rust remover. A shower bar for your shirts.
- Facebook content trends for 2018. Consider what trends you can expect for next year or this year (if you are in the beginning). No idea? Translate to English and Google. Keep it nice and short and make a list of trends. Ask your fans if they recognize this.
- Look at your competition on the page. What do they get a lot of interaction with? Look at your direct competitors, but also, for example, in another European country.
- Ask your question ... Peter about accounting. Or Andrea about nail polishes. Announce a post at a special time, and answer the responses with most interaction.
- Contest / competition. Want to win a weekend in Texel? Tag someone with whom you would like to sit in this house. But stick to the conditions of Facebook for promotions.
- Course or training done. Your customers want good help from skilled staff. Feel free to share your last training or course, of course only if it was successful.
- Emergency response training. Our reception is prepared for anything.
- What happened last. A customer asked me why we…. Or: I was on the train recently. Opposite me was a…. Or: Also read this newspaper article? I was wondering…
- Respond to a tweet. Take a screenshot of a public tweet, for example from a specialist or speaker from your industry. Because a tweet only has 140 characters, you can always do a bit of interpretation.
- To challenge. Facebookless Sunday. Your house in order in 30 days. 1000 newsletter subscriptions. Grab a goal that every fan wants, and guide them on their way with a series of posts. Make every post recognizable.
- Croquette sandwich. What do you eat for lunch? Is that Friday-fat-bite-day? Which bammetjes do you get? How good is your coffee? Everyone has to eat and drink, so share that. Give it a twist: John loves jalapeño peppers, Piet joins in with a happie of fresh fish every Friday.
- Who's going ... This works surprisingly well: a list of names and a bolt statement above it. Who goes to Asia. Who is going to give a round. Who sleeps with a stuffed animal. By tagging friends, you as a Facebook user make a joke that provokes further interaction.
Facebook content that works - three questions
You have a list of ideas. Ask yourself these three questions per idea:
- Can I schedule and post it now or do I have to verify it?
- Do I address my target group? Is it interesting?
- Does it evoke interaction? Is it likeable?
Voila. You can start feeding your fans content. Like.
Facebook marketing in 60 minutes
€ 12,50 via Bol.com
Excellent book to start advertising on Facebook. Get yourself thinking about your Facebook goals. What do you ultimately want to achieve? This book explains the basic principles in 60 minutes.
Written by Marcel van der Heijden, founder of a friend of mine, the first Facebook marketing agency in the Netherlands. View here on Bol.com.