As a small business owner you don't have the budget of one Pepsi or a Volkswagen to set up a cool Facebook promotion, let alone have one whole plane or a Porsche can handle it. You do share a picture of your colleagues, happy customers, your new products, but it does not always result in so much interaction. As a small entrepreneur, how can you use Facebook in a handy way?
It starts of course with the correct completion of your profile. Companies often choose to use their logo for the profile photo and an atmospheric image for the cover photo. That is also possible reversed. Use a photo of yourself if you clear it face of the matter are. The profile photo must in any case be immediately recognizable and evoke the desired feeling. For large companies, that is quickly the logo (for example Guinness), because the brand is "loaded". Consumers have all kinds of positive associations with it.
Also fill in all information fields so that a new visitor knows what you can do for him. Address data. Opening hours. Route description. And life events: you place this on Facebook as "Milestone" and they tell about major changes that your company is undergoing. Think of a spectacular opening, expansion of your staff, a new showroom, placement of a top quality coffee machine ... Events after which your company is different.
Get fans for your Facebook page
As a small company you are less known and you have less reach. The natural growth is therefore simply less. Therefore, promote your Facebook link well:
- Create one immediately appropriate URL who communicates easily: www.facebook.com/bedrijf. (go to your Facebook page and then to: Update page information / Page Address)
- Communicate this URL everywhere online: on your site (as a button), via a news message on your site, in your e-mail signature, via Twitter, Linkedin, Hyves if you still have a profile there, Google plus.
- Communicate the URL too offline: on your business card, brochure, in your shop with a sign, in a conversation about something on Facebook, in all your ads.
Find your own voice
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Do not present yourself differently on Facebook than in real life. When someone visits your store, aren't you going to immediately call up all offers? And at a garden party you are not going to promote yourself as the very best accountant, are you? Or start immediately with a lengthy story? Social media is primarily social. This means that there is interaction, and what you report or give is in keeping with your audience as much as possible. The interaction that you already have with your customers, as a company with a right to exist, you simply translate online. So ask yourself: what questions did customers ask me this week? What did they notice in my store? What things do people find interesting to hear? And then ask the ultimate question: why do your customers buy from you and not from another? That answers the question: What's my added value.
3 reasons why someone liked your page
AH has peanut butter. But that of the Wereldwinkel is fair trade and I think that is important as a consumer.
- "What's in it for me?" the customer always asks. And he (or she) always has questions: which bands are playing in that new music café? Does the liquor store still have new Islay whiskeys? Have they changed the menu again at that restaurant? Do they also have those shoes in my size? Does the greengrocer also forget vegetables and how do I prepare them?
- And sometimes customers also want to know everything because they are involved and wish you success: building the building, designing your store, renovating, choosing products, who works ... people follow people, and not so quickly a company.
- Interests bind people. What do you think of Jack Nickolson's best film? What does that wine taste great with? How do you like the end of Breaking Bad? As a company you facilitate people to give substance to their interests. That interest extends beyond your products: how do they use it, what kind of feeling does it give them, how do they get that feeling even more?
Translate to Facebook
Facebook is primarily visual. So limit your accompanying text. People only click on a link if it is immediately clear what it will bring them. "Instant gratification" means that Facebook gives immediate satisfaction to a promotion. That is why Facebook even addictive can work. People click if you promise them something. And they keep clicking if you always give it to them. That is also the reason why titles like “12 useful tips for customer loyalty" and "16 tips to get into the news faster"Attract attention faster. And ask interesting questions that your followers are also curious about.