You see them regularly passing by: friends who share a commercial message because they can win a new kitchen / sofa / clothing item. Not everyone is charmed by that, including Facebook itself. Regardless of whether a Facebook competition is a good marketing tool or not: the rules have recently changed, and they are not clear to everyone. That is why the question is: what are you allowed and not allowed to do on Facebook?
Facebook policy for promotions and win promotions
On www.facebook.com/policies You can read the guidelines for Facebook pages. You must adhere to the following points for promotions:
"Compliance with applicable regulations"
These are rules that apply to all promotions, regardless of whether the platform is Facebook or your own website.
- The Code of Conduct for Promotional Games of Chance (Can participants not exercise influence? Then it is a game of chance)
- The law protection of personal data (do not just announce the winner without being asked, clearly state what they are used for when registering personal data)
But also think for example of a promotion by an alcohol brand or tobacco brand: there are rules for that.
"Offer conditions and participation requirements"
Under what conditions can you participate? Think of minimum age or a restriction in the place of residence, but also for example: duration, exclusion of employees, how is the winner chosen, what happens if the prize winner does not respond, prizes are transferable, liability, what happens with the personal data, correspondence about the decision, rights derive from the conditions ... These are conditions that you must establish with every promotion, regardless of whether Facebook is the platform.
Facebook-specific conditions: what exactly do you have to do to participate in the promotion (like / place photo), what is not allowed.
"Complete exemption from Facebook"
- Clearly indicate that the promotion is yours, and that Facebook is in no way affiliated with the promotion.
- Make it clear that you as a company collect personal data, and not Facebook.
Well, the above points are obvious. The following rule, however, changed at the end of August, indicates Facebook On:
'Share and win' is therefore not allowed. What is allowed?
- 'like and win', on a message or photo.
- 'react and win' on a message on photo.
- "Send a message" to the page. (pay attention to whether or not you show messages on your page)
- 'most likes', so the amount of likes as a voting mechanism, on a sent message or photo.
Tagging is under a different heading under the Facebook policy, so tagging is not allowed: