Last week, Online Business Media and Fanbooster organized an afternoon session on Facebook Ads. "Facebook is no longer just a social platform, it has now become a fully-fledged marketing tool for companies," says Alexander Grimstad, VP Marketing of Fanbooster.
Fanbooster is a Norwegian software company that focuses exclusively on Facebook: “In the beginning, when Facebook was only for students and suddenly became available for secondary schools, everyone thought it would be the end of Facebook. The same was said when Facebook also allowed companies on Facebook, in 2007. And also in 2012 when Facebook made its IPO, the expectation was expressed that Facebook would disappear. Facebook continues to grow, "says Grimstad. “Marketers must be well aware of the potential of Facebook and the results that you can achieve with it. Quite a lot is advertised on Facebook, but not many in the right ways and often without clear targets. Brands need to look at sales. "
This article on Skift talks about how Booking.com finally gets what Facebook expects from Facebook. This is remarkable because Booking.com, the largest hotel booking site in the world, was also co-responsible for the development as the largest advertiser on Google Adwords. They spent so much money (1 million a day) that their wishes went directly to product development. That party is now doing the same with Facebook Ads. Precis as Grimstad says in the interview: Facebook Ads is a fully-fledged marketing platform.