When you enter a question on Google, it is increasingly common that you already see the answer in Google itself. Position 0. This is because information from the website that ranks best shows Google in a so-called 'feature snippet'. That increases your website traffic and gives your website extra positive attention. This way you get feature snippets.
What are featured snippets?
A feature snippet is actually the answer to a search term, with information extracted from the webpage. In Dutch, Google calls them 'recommended excerpts', but the average online marketer talks about it featured snippets. Google's snippets are designed to attract the visitor's attention and provide additional information. Google is therefore constantly looking for the most suitable snippet with their standard googlebot. You cannot indicate that your page contains potentially featured snippets, but you can ensure that Google automatically chooses your page.
As featured snippet in Google in 3 steps
- Unique. You do this first of all by creating content that is unique and ensures that you become an authority. Google attaches great importance to unique content and relevant information.
- Structure. Your content must then be found under a logical structure on your site, because for your SEO it is very important that you have a clear internal link structure.
- Answer. Your page must meet all expectations. If the H1 reads 'Why are bananas yellow', then the visitor also wants to get an answer to that question and the page should not be about the origin of bananas and the Panama disease. Your answer must be as detailed and comprehensive as possible. Google's first goal is always to give the user an answer to his or her question. So make sure you have that answer.
Extra factors that determine whether your page gets a snippet
According to Google, you cannot create a page specifically for Google snippets. You also cannot indicate that you want a snippet. There has been research into the factors that determine whether or not a search result gets a featured snippet.
The featured snippets always have a good match between the keyword and the title. The question always returns directly to the page. In addition, the pages all have a clear answer to the question. It is also brief, because Google cannot do anything with unclear leaf filling. All pages also have a clear HTML code so that Google knows exactly what is on the page.
To feature or not to feature: differs per niche and subject
Not every market is the same here. When you have a small local company it is smarter to focus on your place on Google maps (regional marketing), because featured snippets Google have not yet been seen in the search engine results that local services show. Search terms that now display snippets include financial matters (such as the exchange rate), mathematics (such as calculating percentages), time (such as the different time zones), supplies, health, and DIYs. DIYs in particular often get a snippet, just like health pages. Research by Ahrefs shows that mathematical pages and pages on time differences also score well. From Bloeise we see that online marketing concepts are also included as a feature snippet, especially with new concepts that have a major impact.
Own experiences Bloeise with featured snippets
The pages with which you want to stand as featured snippets are not shown. The pages for which you do not necessarily have to do so will be chosen. That teaches that you should always prepare for featured snippets. Sign up content always with the questions of your target group in mind. What is it? How do I do that? Why? Take the search volumes as a guide, because Google does that too. If you see clear phrases or questions in your keyword list, choose them for your headers and answer them as clearly as possible.
The best chance of a snippet
Pages that are not (yet) getting a snippet are mainly pages with videos and photos, local businesses and web shops. You have the best chance of a featured snippet when your page is already in the top 10. That is why it is important that you focus on your overall ranking and optimize your SEO well (for example, read the tips for on page SEO). If your niche is DIY, health or financial, you have the best chance of getting a snippet. Always prepare for a snippet, because that niche can change at any time.
Do you not want a featured snippet?
You can unsubscribe for featured snippets by page by tag to place. With this Google knows that no snippets should be made of this page.