More and more entrepreneurs use professional coaching. The entrepreneur coach is a growing phenomenon and, also in the Netherlands, is now helping countless SMEs with valuable advice, a listening ear and new insights. But why would you actually spend your hard-earned money on coaching as a self-employed person?
What is an entrepreneur coach?
Entrepreneur coaching comes in many different types and is always tailor-made. A good business coach offers exactly the insight and help that you and your company need, and that can be anything. A good business coach (Nico Oud is a good example in the Netherlands) itself comes from the business world and therefore knows the tricks of the trade. Entrepreneur coaching is not necessarily something for the starting entrepreneur; especially if your company has been around for some time, and perhaps goes through a period of change, an entrepreneur coach can be invaluable. Why is that so? We give you five reasons.
Reason 1: No velvet gloves
Parents and friends like everything and will never tell you that your business plan is hopelessly outdated. The entrepreneur coach does that. He is sincere, objective and sometimes painfully honest. And that is also necessary, because compliments from friends and family, most entrepreneurs have their cellar full of them.
Reason 2: The donkey and the stone
In general he does not touch that twice. The business coach protects you from mistakes because he has seen them made countless times and maybe even made them himself. And you can learn from mistakes, but sometimes prevention is also nice. Your entrepreneur coach will estimate well when it is useful not to make a certain mistake just now. For example if it would ruin your quarterly figures.
Simon Sinek is a much sought-after entrepreneur coach who knows how to explain things clearly. In this video, for example, he explains very simply how to recognize a good leader:
Reason 3: Get the best out of yourself
A common misunderstanding is that an entrepreneur coach would affect your autonomy and tell you how to run your business. The best coach does not tell you from nine to five how the world works, but lets you get the best out of yourself. By asking specific questions, being positive-critical and being a professional sparring partner. A football coach does not shoot the ball into it himself; he creates circumstances that enable his team to do that. The entrepreneur coach does the same, but with your company.
Reason 4: It is lonely in the boardroom
Or in this case perhaps in your attic room, or wherever you have arranged your workplace. If SMEs you make most decisions on your own. Of course you sometimes ask for advice, but how do you know if you can rely on that advice? The entrepreneur coach is a listening ear and can provide confirmation where you still often have to do without. A good decision no longer feels like a leap in the deep, but as a well-considered, good step.
Reason 5: Change can be tough
Every company changes, and if the company does not, then the surroundings well. Sometimes, as an entrepreneur, you are unfortunately somewhat blinded. If I do what I always did, I get what I always got, right? An entrepreneur coach teaches you how to deal with innovations and how to innovate your business. So that the work will be fun and cost-effective even tomorrow and the day after tomorrow.
My own experiences
“I started working full time with Bloeise in October 2013. As head of marketing & communication, I managed internal teams for content, social media and marketing, supplemented with freelancers for video, Google Ads, PR in three countries and SEO. Many things I had sorted out myself before I handed it over, such as social media. At the age of 34 I thought that doing business understood. But I still had to learn a lot.
I certainly had experience in administration, acquisition and marketing, but a lot is coming your way in business practice. Opportunities, possible partners, developments, meetings ... Consultation was very important for me to learn to separate the wheat from the chaff. How do you handle this? What works well for you? What do you think of this? Does this network meeting make sense? I found people in my network who were a lot further and I could sometimes ask for advice. Conversely, I always do the same: help entrepreneurs on their way when I can. But also students. Pay it forward. That is really networking: offering value, and then it comes back automatically. " - Thomas Lapperre