Free or cheap link building? Costs are unavoidable

Anyone who wants to score higher in Google will automatically end up building backlinks to their website. Looking first you end up with free link building tips and eventually you also look for cheap link building. But if you consider link building as a long-term marketing tool, you will automatically see a different ROI and also a different cost. This article delves into the costs of link building: pitfalls, revenues and practical tips.
Why link building? Google's search results are 50 percent determined by links. Google sees them as votes: a website with many relevant votes ranks higher in Google. Links you get, you earn, you build and you can buy.
There are a number of ways to get free links:
But this is not really link building: there is no building. Only the logical places are entered. Free link building does not exist.
Getting rich asleep by getting free links to your website does not exist. You have to earn them. When you post a super good article or piece of content, there is a chance that your visitors will share it via social media, an email and sometimes a link from another page. Articles on Bloeise, for example, are regularly used by students who quote Bloeise as a source. That is content marketing.
Do you want to attract people to your website with content and earn links? Here some options:
Do you focus on companies? Then be sure to read this longread b2b content marketing.
You want to get started with link building. After reading a first article "10 Linkbuilding tips" you immediately start building links. But unfortunately that can turn out to be disastrous: Google has strict rules and looks at the following fourteen aspects:
Nice piece of explanation by Cyrus Shepard from MOZ (known from the MozRank):
It will be clear to you: Google is not at all happy with link building! The only reason that Google allows it somewhat is if it value adds for the readers. Value is the fifteenth point and the most important! So no cheapest car insurance! left just like that Apply for a mortgage! in a sentence Buying a bike? place. It should help the reader further, such as the link above about b2b content marketing: it brings you to the best article in the Netherlands on that subject. (seriously)
There are still a number of points where you can rate an incoming link, in addition to PageRank:
The best free tool for finding the Domain authority, page authority and MozRank is CheckMoz.com. Make sure you provide the correct URL, including HTTPS or HTTP, WWW or without WWW.
Cheap is expensive. But you don't want to hear that. So we go into cheap link building, but with the knowledge you have gained above.
You come across this ad and click on it. And what else do they promise?
We go through it step by step:
Look again at the list above of the aspects to watch out for. No follow? Growth? Anchors? If you suddenly get 30 PR 6 links with do-follow link in one day on the same beautiful keyword, cheap link building works very counterproductively (does not give you a bag).
What does qualitative link building cost? For that you first have to look at the ROI: what it yields. The following six points are important:
A good link builder therefore also performs keyword analysis, points out the titles and meta-descriptions of your pages and verifies whether you have set up Google Analytics properly. A good link builder delivers quality, and quality costs money. For example, consider the costs of one link: finding a suitable partner, sending an e-mail and following it up quickly takes 20 minutes. Cheap link building is by definition not manual link building.
Qualitative link building needs time. A quick hit & run does not work with link building: you have to build the links steadily. For this, link building is a continuous task that you add to it. Do you want to outsource link building? Then do not choose 'link building packages' but a 'link building subscription': these ensure steady growth of your backlinks.
Parties that offer link building packages usually have hundreds or thousands of websites under their management that are of poor quality and often totally irrelevant. For them it is a matter of starting the software, automatically adding links and making money: they make no effort at all for you. The link building packages are often scalable: more money means more links. They are therefore 'spammy' and precisely for which Google has created the Penguin algorithm. With this Google recognizes their behavior and your nice new links become toxic and result in a penalty from Google (not good). Link building packages are often cheap ... but as the Americans say: 'if you pay peanuts then you'll get monkeys'.
A party that is guaranteed to get you in first position in Google is fooling you. It will succeed in the short term, but not in the long term. Google changes the different algorithms that determine the positions every day, and looks at at least 200 different factors. Nobody has any influence on all these factors.
A linkbuilder can only do an 'obligation of effort': for these costs I do this and this for you and that has yielded results for others in the past. Typically you can get to the first page, but that also depends on the keyword: "car insurance" is, for example, a keyword with ridiculous competition. As a link builder, you cannot state that you are in x position for x amount. The best thing is if a link builder runs your test with one keyword and shows the impact on the position.
In the meantime, every webmaster knows that link building is of vital importance for finding a…
Be found well in Google. It's oh so important, but many companies and organizations ...
In the meantime, every webmaster knows that link building is of vital importance for finding a…
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