You have probably already received the necessary emails from Google: Google has its own social network and would like you to use it. Google+ or Google Plus. Indeed, something like Facebook. But different. And yes, another channel that will be added. Given the organic range of Facebook pages is declining considerably, it may make sense to have a look at Google Plus. Like you as a company always look around you. Therefore: 4 points you need to know as a company about Google Plus.
If you use Google services, you also have a Google plus profile
Google is now much more than just search. Services such as Gmail, Google Analytics or Google Ads work with a login and a profile. That is linked to a Google plus profile. You log in to Google Plus with the same login. This is also the case with Google Calender, Drive, Maps and oh yes, Youtube. There are now 540 million monthly users of Google services, (Gmail / Youtube comments) and therefore Google Plus. The second largest social media network, still far behind Facebook (1.19 billion users).
Google Plus is connected to Google search
When you search on Google, you sometimes see a photo with an article. That is the Google Plus profile of the writer. Google calls that extra information "rich snippet" and the link is called Google authorship. More is looked at and clicked on faster than a search result without a Google plus profile.
When you are logged in to Google, you will see the Google Plus activities of your friends in the search results. This can be a +1, Google's like, or when an article has been shared by your friends. This is also positive for getting more traffic.
The 2 points above is the reason why online marketers and companies, anyone who wants more traffic through Google, is active with Google Plus. I myself too. And there is much more to come: hashtags used in Google Plus will also be shown in the search results.
Google plus is just like Facebook
Both are social networks. You have your own profile page where you post messages to, and you have a timeline with the messages from your friends and pages that you follow. And both are one architecture. What do I mean by that? Viewed very flat, Facebook is a website where you log in and do 'things'. You also have a smartphone with a Facebook application. With that application you do not log in to the Facebook site, but you use Facebook services. That is why there is also a separate app for Facebook Messenger and Facebook Pages.
If you go to a website with your smartphone, for example bloeise.nl, you can respond there from your Facebook profile. That also happens on the site with a Facebook service. When smartphones and websites use Facebook services in this way, you speak of an architecture. Google therefore also works with an architecture because all Google services are used via apps and sites. However, Google does have many more services than Facebook: these are being integrated step by step with Google Plus.
Google Plus is different from Facebook
Below 5 major differences causing more and more Facebook users to consider Google Plus.
- An important difference: on Facebook you share everything with all your friends. On Google Plus you share with circles from friends. Example: you have a (wild) party with friends. You only want to share the photos with your friends, not with your colleagues. In Facebook you can share your photos with everyone, your friends or your best friends. You cannot divorce. In Google Plus you can share your photos with everyone, specific friends and circles of friends. You easily select who will see your photos.
- You can chat with Facebook. With Google Plus you can video chat, with several at the same time: Google Hangouts.
- Not everyone sees your message on Facebook. Friends with whom you have little interaction will not see your messages. And the messages from Facebook pages become little shown at all. That is because of the Edgerank from Facebook: the algorithm that determines who gets to see what. Google Plus shows your messages to the friends and circles that you select.
- If Facebook is about people, then Google Plus is about passions. (according to Google Plus guru Guy Kawasaki) As a user on Google Plus you come into contact with new people who share your passion faster. You primarily maintain your relationships on Facebook.
I can hear you thinking. You now have at least a framework for Google Plus. As a company, consider the following questions:
- Do I already have a Google Plus profile as a person? How does it work?
- Could Google Plus be an alternative to Facebook for you as a person? Why yes and why not?
- How important is traffic via Google for you? Is Google Plus interesting enough for more traffic?
- What impact can integrating more Google services with Google Plus have for your business?
Read more blogs about Google Plus.