Manage Google Posts in Google My Business with free WordPress plugin

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Manage Google Posts in Google My Business with free WordPress plugin

Manage Google Posts in Google My Business with free WordPress plugin

Google My Business has been expanded with messages: Google Posts. This allows you to show a targeted message in Google's search results, for an offer, announcement or vacancy. You only need access control to your Google My Business profile. Tycoon Media has created a super handy tool for this to manage your Google Posts from WordPress. In this blog we go into detail about Google Posts and this free WordPress plugin for Google My Business.

Claim Google My Business

Google My Business Claim

Example from Google My Business

Google My Business is Google's business listing. They don't need permission for that. Google collects all kinds of data, most notably Google reviews, and shows it to visitors. Reasons to claim your Google My Business listing are:

  • Organic search results. If someone is searching for your company, the Google My Business listing will be directly at the top. You then have control over this. What is shown in the search results is not. For example, competitors can advertise on your brand name. That can be up to three ads before your homepage comes up.
  • Manage Google reviews. Your company receives solicited and unsolicited reviews. From customers and fakes. It is advisable to always respond to this from your Google My Business account. You can also request Google to provide those . under certain conditions remove google review.
  • Communication channel. You get all kinds of options from Google: Google posts, contact details, history and background about your company. It also helps with your findability.

Convinced? Claim your Google My Business listing.

Google My Business Posts

Google Posts: Posts that appear with your Google business listing

Since June 22, 2017, every Google My Business listing has the ability to post Google Posts. Google Posts are shown in the search results and on Google Maps, giving companies the opportunity to show their own message to every visitor directly at the top of Google.

What is a Google Post?

A Google Post is a message that is displayed with the business listing in search results and on Google Maps. This is created in Google My Business, and consists of a description, an image and a link. A Google Post has a limited shelf life, one week by default, can be extended and runs until the set date for events. Google Posts are used for promotions, events, downloads such as white papers, important news, special offers and limited availability.

Google Post example - Google My Business

Create Google Post in Google My Business in 5 steps

desktop: 

  1. Go to Google My Business and log in.
  2. Open the desired Location if you manage multiple locations.
  3. go to make mail or click on Posts in the menu.
  4. Choose which type Google post you want to make: What's new / Event / Offer / Product. Options are photo or videos, text (100 – 300 words), and optionally a button for a link to your own page: Reserve / Order online / Order / More information / Register / View offer.
  5. With Example see what it will look like. With Publish you put the Google Post straight away live.

Mobile:

  1. Open the app Google My Business.
  2. Tap on To make bottom right and then click Posts.
  3. add a photo add or choose To skip.
  4. Follow the steps in Create post: options for photos/videos, text, event, offer and optionally a button.
  5. With Example see what it will look like. With Publish you put the Google Post straight away live.

Pay attention! After publication you can still use the Google post edit or remove.

Google Marketing with Google Posts – 7 Tips

Google marketing with Google Posts Google My Business

The social media intern will now say: nice! Another new tool to play with. And the busy entrepreneur or self-employed person who starts every day with a laundry list of tasks sees another one added. What exactly can you do with Google Posts and how can you use this smartly as a company? we give you five seven practical tips:

  1. It's free range. In Google My Business you can see the number of times your company has been shown as a search result, and how many times it has been clicked through. With Google Posts you advertise for free and increase the number of clicks.
  2. Multiple locations? Multiple Google My Business listings! Ideal for when your company has multiple locations. make sure each location also has its own Google My Business listing.
  3. Multiple Google Posts. You can post up to 10 messages, the last one will be shown first. Older posts are shown in a carousel, the first 2.5 immediately and the others only after scrolling.
  4. Photos are displayed horizontally. So don't upload standing photos of yourself, because the top isn't shown by Google. Minimum 250 x 250, ideally 750 x 750 pixels.
  5. Continuing your Google Posts. Each message has a unique url, which you could then share via other channels. These urls are not indexed separately by Google as search results.
  6. Use Google Posts as a message. Not for SEO with a pile of keywords, because that doesn't do anything else. So as mentioned: offers, news, product showcase, downloads, events (webinar? Open Coffee?) and specific services (demo, consultation, introduction to coffee, newsletter).
  7. Use UTM codes. These are additions to your URL with which you can see in Google Analytics exactly from which medium, source and campaign your traffic and conversion comes. This one Google UTM tool only asks you for the original link and to fill in the fields. Difficult? Ok, then use bitly.

Ideally, you use Google Posts like you do others social media, where you regularly make yourself heard. So add Google Posts to your social media list and check it regularly. The other way around: see it as a free campaign tool that you can consider when you have something to report. Like putting that vacancy wide, before you get a online recruitment turn on the desk.

Free WordPress plugin for Google Posts

Google my Business Posts with Free WordPress Plugin

Koen from Tycoon Media saw the potential of Google Posts, but also the challenge. Where you have all kinds of publishing tools for your social media such as Hootsuite or Tweetdesk, you have to log in and click through Google My Business posts every time. Google is not a social media companyGoogle Plus has flopped) and you notice that in something as simple as not being able to schedule messages or manage all your locations via one central tool.

With its free WordPress plugin Post to Google My Business offers Koen:

  • Option to create, edit, or delete Google Posts from within WordPress. Google My Business is therefore not possible.
  • Publishing WordPress posts as Google posts.
  • Practical translation functionalities when you work in multiple languages.

Reason enough to de free version to try out. In addition, however, Koen also offers a paid version that saves time and offers more commercial possibilities:

  •  schedule. Schedule your Google Posts with a practical calendar;
  • Create Google Posts from any type of WordPress posts. Like WooCommerce products.
  • Publish one post to all your locations. Or schedule a post per location.
  • Automatically repost. Control when your Google Posts are reposted, how often and at what intervals.
  • Variables. With %site_name% or %post_content% you can easily use variables in the same posts.
  • Support. Koen knows what he's doing. He likes to hear what you want to do, to help you make it happen. After all, it also helps its other customers.

In short, everything to use Google Posts in Google My Business as a serious marketing channel. Check Koen's site here for all options, price and support.

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