At the start of every year, Google looks at the trends they expect that will become important to marketers. Which trends will form the market? Which technologies are embraced by the public? While Google does not have a glass ball, Google does have all conceivable search data. Consumer intentions are so easy to spot before they become trends.
Tech trends 2015
Google looked at all zoak promotions and compared this with market research to see which technical developments are clicked by the general public: from connected 'life platforms' to the 'Internet of Me'. Here are Google's top 3 technology trends for 2015 with the relevant figures and meaning for companies.
Source: Think with Google