Happy Horizon takes over Amsterdam-based Nochii Online Marketing

Digital marketing group Happy Horizon has acquired the full-service online marketing agency Nochii Online Marketing from Amsterdam on December 10, 2020. Happy Horizon now employs more than 235 digital talents and supports hundreds of organizations in their digital ambitions. They do this from various offices in the Netherlands, including Amsterdam, Apeldoorn, Nistelrode and Eindhoven.

CEO Walter van de Wege: 'With the takeover of Nochii Online Marketing, we are adding a nice club of digital talents to our group in addition to a good customer portfolio. Who, together with our current teams in Eindhoven, Apeldoorn and Amsterdam, can make each other even smarter and better. And can thus help to achieve even better, demonstrable results for our clients. Because that is what we stand for as a group! '

Even firmer foothold in Amsterdam

Happy Horizon is based in Eindhoven. There is now also a solid foothold in Apeldoorn. And a team of more than 30 colleagues is already active in Amsterdam. 'They show good results. This gives us extra confidence in the opportunities in that region. Nochii Online Marketing fulfills the need for extra clout to take advantage of those opportunities. '

The horizon of Happy Horizon

This expansion is in line with the ambition to be among the top 5 independent Dutch digital marketing groups within three years. "We are well on the way," Walter adds. 'We have a strong team, we serve great customers and have a good geographical coverage. With this local approach, we safeguard the team spirit and the pleasant customer relationships. Overarching, our disciplines of data, strategy, creation, online marketing and development now complement each other well. We see that customers need that. '

The enthusiasm and culture were decisive

Nochii Online Marketing celebrated its 10th anniversary this year. Maarten de Graad, who will remain on as managing director, about the takeover: 'There is a lot of interest in agencies like ours. The consolidation in the online marketing landscape is in full swing. And that makes sense: you have to grow and broaden to keep up. So it was a logical step for us to join a larger whole. The combination of the friendly culture, the ambition and the level at which Happy Horizon acts was the deciding factor to continue with them. This step gives us the opportunity to grow and to continue to serve our current customers optimally. Even better! '

Happy Horizon works for Quality Wellness Resorts, Shimano, Fatboy, Fontys Hogescholen, NHL Stenden, Pink Gellac, MSD, Roche, Grando, PSV, FC Utrecht, Continu, Sneakers, Beachlife, Center Parcs, de Woonspecialist, Pets Place and Visitbrabant .

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