Getting higher in Google: every company today knows the value of it. After all, more visitors means more leads and sales. Yet many entrepreneurs still use their website primarily as business cards. As a result, they miss many online opportunities. In this blog we therefore give you practical tools to make the transition and to use Google practically in 2019.
Online marketing is used only moderately, according to one recent research from eZiner and Webtexttool. Entrepreneurs do little with their website and have no insight into which resources do and do not work. These are the five most important lessons they need to learn if they also want to take advantage of the current economic growth of the Dutch online market.
1. Your website generates leads
Your visitors have a problem, you have a solution. But before they contact you, they want to know who you are and what you do exactly. Are you the right party for them? If you understand this and apply it to your website, you will start to think differently about your website. You then want to inform and convince people so that they give you their contact details. Leads.
2. Your website must be found
In Google Analytics can you see very nicely: where do my visitors come from? In most branches, 90 percent of the number of visitors comes via a search engine: Google. That's why you have to be found well in Google, so that Google sends all those visitors to you. You can be found better in Google with search engine optimization, or search engine optimization (SEO) in English.
3. Your website must work properly
Unless you have a maintenance contract with your website builder, you must keep an eye on the state of your website. It is just like a house. And the requirements that Google places on your website continue to grow. Is your website fast? Safe? Mobile friendly? Every no costs you visitors, because Google wants to offer its users an optimal experience. Feel free to outsource your website management to keep your website technically in order.
4. Your website needs word of mouth online: links
Good work sells itself. Online means that a good product or story gets a link. On social media, subject-oriented websites, news sites and business sites. That grows organically, but link building speeds up that process. Choose you for outsource link building, then you engage someone who does word-of-mouth advertising for you.
5. Your website must offer quality
You don't do a bad job for your customers, do you? You don't work with bad material, do you? Blunt scissors or a broken drill? The same applies online. Your website must have a correct story. With which you show that you really understand and can help your customers. That is why your site must have good website texts with good pictures of your work and the effect on your customers.
Focus on content in 2019: three reasons
If you follow the above five steps, you will see that content plays a major role. Without a good story your website will not provide leads and there is little to link to. Your visitors then click back to the Google search results. Do you really want to be one step ahead of your competitors online? Then go for content. That means strong website texts, news and practical tips that you share in blogs. Blogs are articles that share information and logically advance your products and services. We give you three reasons why you should opt for quality content in the form of blogs in 2019:
- People stay on your website longer. They read your story completely, get a positive picture of your company and are more likely to take the next step.
- Your website is shared. We like to share a good story on social media but also on websites. These links help your company get higher in Google. (97% more links in Google, source Tech Client)
- It generates more revenue for your company. Because you get higher in Google (434% more pages in Google), you get more traffic (until well three times more than sites without blogs) and more leads (tot 67% at B2B companies).