Getting higher in Google in 2019? Focus on content

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Getting higher in Google: every company today knows the value of it. After all, more visitors means more leads and sales. Yet many entrepreneurs still use their website primarily as business cards. As a result, they miss many online opportunities. In this blog we therefore give you practical tools to make the transition and to use Google practically in 2019.

Online marketing is only used moderately, according to a recent research from eZiner and Webtexttool. Entrepreneurs do little with their website and have no insight into which resources do and do not work. These are the five most important lessons they must learn if they also want to benefit from the current economic growth of the Dutch online market.

1. Your website generates leads

Your visitors have a problem, you have a solution. But before they contact you, they want to know who you are and what you do exactly. Are you the right party for them? If you understand this approach and apply it to your website, you will start to think differently about your website. You then want to inform and convince people so that they give you their contact details. Leads.

2. Your website must be found

In Google Analytics you can see very nicely: where do my visitors come from? In most industries, 90 percent of visitors come from a search engine: Google. That is why you have to be found well in Google, so that Google sends all those visitors to you. You can be found better in Google with search engine optimization, or search engine optimization (SEO) in English.

3. Your website must work well

Unless you have a maintenance contract with your website builder, you should keep an eye on the condition of your website. It's like a house. And the requirements Google places on your website continue to grow. Is your website fast? Safe? Mobile friendly? Every no costs you visitors, because Google wants to offer its users an optimal experience. So feel free to outsource your website management to keep your website technically in order.

4. Your website needs online word of mouth: links

Good work sells itself. Online means that a good product or story gets a link. On social media, professional websites, news sites and company sites. That grows organically, but link building speeds up that process. Do you choose outsource link building, then you hire someone who does the word-of-mouth advertising for you.

5. Your website must offer quality

You don't do a bad job for your customers, do you? You don't work with bad material, do you? Blunt scissors or broken drill? The same applies online. Your website must have a true story. This shows that you really understand and can help your customers. That's why your site should have good website texts with good-looking photos of your work and the effect on your customers.

Focus on content in 2019: three reasons

SEO 2018 - content marketing

If you follow the five steps above, you will see that content plays a major role. Without a good story, your website will not generate leads and there is little to link to. Your visitors will then click back to Google search results. Do you really want to be one step ahead of your competitors online? Then choose content for you link building. That means rock-solid website texts, news and practical tips, which you share in blogs. Blogs are articles that share information and logically advance your products and services. We give you three reasons why you should opt for quality content in the form of blogs in 2019:

  1. People stay longer on your website. They read your story completely, get a positive image of your company and are more inclined to take the next step.
  2. Your website is shared. We like to share a good story, on social media but also on websites. These links help your business rank higher in Google. (97% more links in Google, source Tech client)
  3. It generates more revenue for your company. Because you get higher in Google (434% more pages in Google), get more traffic (up to three times more than sites without blogs) and more leads (up to 67% at B2B companies).

Bloeise editor

The Bloeise editorial staff consists of Thomas Lapperre. These messages are not credited personally because they are written by others: hired copywriters for sponsored content and submitted press releases. The editors cannot take any responsibility for submitted press releases - text and images are[…]
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Responses

2 Responses
  • Hi Frank, thanks for your comment! If you look in Google Analytics under Acquisition, Source / Medium, you will most likely see more visitors via Google than via social media. So in terms of traffic, I recommend getting higher in Google. If you look at conversion, you will probably see that social media again scores higher. There is already contact, interaction and bonding with that target group. That way you can compare. In my experience, social media costs a relatively large amount of time and money. Because you are still dependent on organic reach that is reduced by all social media parties, or on a growing use of paid traffic. The chance of social media advertising is that you can have a very targeted effect in your customer journey, but how that works for your business takes time, attention and money. And even then it can suddenly change. My advice: don't ignore social media. You also generate important SEO signals with it (after all, valuable content is shared), but priority should really be on Google in my opinion. How are your experiences, Frank?

  • Frank Krepel says:

    Hi Thomas, Good article and indeed content marketing is becoming increasingly important. How do you see the value of content promotion via social media versus trying to get high in Google? What deserves priority?

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