Higher in Google with super content: that's how you do it quickly and effectively

Time is precious. If you are looking for information, you want the best information that will help you immediately. Many companies do not yet realize that. Their pages, blogs and posts are about themselves, not about the customer. They don't want a we-of-toilet-duck story. Google understands this very well: content that helps visitors simply scores higher in Google. But how do you create this super content? In this article you get all practical tips and tips for practice.
What are we talking about? Super content falls under content marketing: the strategic use of very valuable content to put your company on the market, in particular via Google. Long copy. Rand Fishkin of MOZ calls this 10x content and Brian Dean calls it Skyscraper content. It is about content that is super, 10x better than the rest and as one skyscraper towers above everyone. It provides the best answer to a relevant question.
Example:
These are questions from people who are seriously working with Instagram. Google sees that my article about Instagram marketing answers all these questions. It consists of 2300 words, gives the history, recent figures, motivation for companies, explanation, checklist, 9 tips for interaction, explanation about selling on Instagram and a short video explanation about influencer marketing. See for yourself how high you think the article is in Google.
Super content mainly sounds like something writers (hi!) Think of to create work. That's right, but it also provides companies with concrete business results:
If you ignore your content, you lose Google as a source of income, you lose the attention of your target group and you no longer meet expectations. That means that you have to use other resources (especially social media such as Facebook and Instagram, but also for example events and email marketing) to reach your target audience, offer a much better product or lower price and find other ways to meet expectations.
You know what super content is and why it is interesting for your company because Google. Sigh. Okay, and now definitely getting started? Yes. But of course you do content creation in an effective way. Take a look at the market before you start writing:
This takes no more than a good hour. If you find that too much time already, then marketing may not be your daily task. Before you really get started, you first have to think so that you can work effectively. With too little search volume, no clear marketing objective or too much competition, you can immediately draw conclusions and switch on time.
Writing is not for everyone. However, with some useful tips you can already take big steps. The keyword is repeat. To learn by practise. A list helps you do the right things:
View Rand Fishkin's 8 min explanation about 10x content and Google.
Subtitles are available with the fourth button from the right.
You have created super content. Bravo! And now? Well, it has to work for you. That is where the copywriter transfers the baton to the online marketer. Or, this is what the content marketer does differently. Check these points to make your super content score for your company:
Read more about applying? In this article I give a step by step explanation how to deal with realizes super content newsletter subscriptions.
Of course this page must also refer to a conversion: otherwise I give all those practical insights (from practice) completely free and for nothing! As a reader who has come that far, you naturally want to get serious with this topic. It is new to you. After all the tips and explanations, your challenge is now: what next? How do I do this efficiently and successfully? I offer you one for that content marketing session. A telephone 1-on-1 in which we discuss your objectives, target group and approach. You get personal advice and practical tips so that you can get started with your super content to get higher in Google, help your customers and score new leads.
Thomas Lapperre
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