How IKEA attracts customers with Facebook geo-targeting

26 June 2014Thomas LapperreFacebook marketing, Advertise online, Retail, Social mediaNo Comments

An A / B test, in which Facebook Ads were shown via geo-targeting, led to an increase of 11 percent in the traffic of an IKEA store among the target group. The experimental campaign was set up by Vizeum for IKEA and shows the potential of cooperation between social media and data parties.

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Thomas Lapperre

https://bloeise.nl

Thomas Lapperre owns Bloeise. He writes for B2B on AI, data science, marketing (DMP, CDP, omnichannel), martech (Salesforce, commercetools, Bloomreach, headless), finance, PIM, IT (CRM, ERP, PLM), tech and trends. Blogs, whitepapers, landing pages, nurture emails and of course websites. In Dutch, English (US / UK). Takes the business approach to technical topics. In addition, supports with marketing in the form of SEO, SEA, Facebook, MailChimp, conversion. Strategy, advice and implementation. Blogs on a personal basis for Dutch Cowboys, Emerce and Frankwatching. Builds Bloeise.nl into a growing marketing blog for SMEs, with SEO and advertising opportunities.

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How IKEA attracts customers with Facebook geo-targeting

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