How do you optimize Google Adwords? Tips!

Your Google Adwords campaigns are running. You see the traffic on your website increase, you sell more and Google sends you a monthly invoice. But then the real work begins: how are you going to optimize your revenue from Google Adwords?
All marketing revolves around the effective use of your resources and time. Because one thing is certain when you advertise: you have lost that money. But does it also benefit you? And what about Google Ads?
If you are not yet measuring the conversion in Google Analytics, immediately note that as action point. Otherwise you will never find out if Adwords will deliver anything at all, or that there might be better marketing resources for your organization. You would be the most important indicator Cost per conversion as a percentage of your turnover per purchase must be. This way you can immediately see what it costs compared to your margin. Note: if a long-term relationship is standard in your market, then you can safely pay more for a new customer. After all, he will continue to buy from you without clicking on your ads. (if you channel that through your own media channels at least)
The structure of your Adwords campaigns determines your options for optimization. There are different systems of course. I recommend this structure:
For me, optimizing is nothing but 'controlled play'. Controlled because you record and keep track of everything. Play because you are going to discover effects. Sometimes positive, sometimes negative. The more you optimize, the more experience you get, the better you know what works and what doesn't. So what can you play with?
With advertisements you first pay attention to the CTR: which ad gets more clicks?
You also pay attention to the costs / conversion. What does it ultimately yield you?
Trying out different advertisements is mainly the structured testing of new versions. You leave good ads, remove bad scoring ads. On average, a number of tips ensure more clicks per advertisement:
People search by specific keyword because they:
So if you want to get maximum revenue from your Google Adwords, then you could focus directly on transactional keywords. But if you attract customers by sharing knowledge (as Bloeise does), then you focus on informational keywords again. For convenience, I equate navigation keywords with brand keywords.
Specific and broad
"Facebook marketing Den Helder" is very specific and is therefore rarely sought. "Facebook marketing" is being looked up much more. You can also search broadly (without “) with +: + Facebook + marketing. Your ad will also be shown with every keyword that looks like it, such as Facebook marketshare. Immerse yourself well in this, or else always use specific keywords.
Negative keywords
If you use broad match keywords, I definitely recommend that you use a negative glossary: negative keywords. Keywords you don't want to be found on, such as 'Facebook marketshare' in the example above. Also think of words like 'jobs' and 'vacancies' if you don't have any vacancies as a company. (and both, create a new campaign for that!) Google a keyword that you doubt about, to see if you should be among the search results. You can also do one negative keyword list and apply it to all your campaigns.
Voila, you can see exactly which specific keywords your ads were displayed on and which also generated clicks. Here you can also add those specific keywords or put them on your negative word list.
You can set bids per ad group and per keyword. Per ad group is mandatory, per keyword is an option. Take advantage of that option! Tips:
You Quality Score per keyword is not only determined by the CTR per advertisement and per keyword, but also on the landing page. Optimize your landing page:
There are many more options to optimize your Google Adwords, but they vary considerably per specific situation:
€ 27,99 via Bol.com
Ideal starting point for everyone who wants to learn step by step how to use Google Adwords. From creating keyword research and campaigns to optimizing quality scores and measuring performance. With special attention to remarketing, advertising with videos and reports. View on Bol.com.
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