Online has been growing for years and in 2020 many entrepreneurs will again resort to the digital highway in an attempt to do business successfully. That is not surprising, because the number of transactions via online channels is increasing annually worldwide and where demand grows, supply often grows. However, that certainly does not mean that the money is up for grabs. In fact, making money online is hard work. We are happy to help you on your way with a number of tips to earn your living online in 2020.
Here you can read more about image and branding. Image includes the image that people have about the company in the market, and that can therefore be different than the company actually is. That is the identity. With branding you come to the desired image, which is typically much more positive than the current identity or image. Branding is primarily brand and product oriented. Image is more business-oriented, just like having the image of being a 'green' bank.