Influencer marketing: why, how and what?

The word influencer is not yet in the Dutch word list of Microsoft Word. This indicates that this principle is still relatively new. More and more organizations are choosing influencers to improve their marketing strategy. What is an influencer? In which way influencer marketing contribute to the success of your organization? In this article we tell you more about why influencer marketing. We also give some useful tips for starting the deployment of influencers yourself. This way you can further tighten the marketing strategy of your organization.
An influencer is usually described as a well-known person with a large reach. In the present time, a famous person does not necessarily have to be a famous artist, actor or politician. For example, think of someone with a large reach on social media, someone who creates vlogs for a certain target group YouTube, Instagram, Snapchat or Facebook. These influencers currently focus primarily on a younger audience, since it is precisely this target group that is increasingly active on the internet. They no longer watch television programs, but watch programs on the internet again or follow similar programs in videos online on YouTube, Dumpert or Facebook.
The reason that organizations use an influencer within their marketing strategy is the fact that these influencers usually have a very large reach. Often this range varies from a few thousand to even tens of thousands of Dutch and Belgian followers. It is of course also possible to opt for an influencer with a more international audience. The large network behind an influencer relies on the knowledge and advice that this influencer gives in messages, photos and videos. This is reflected, for example, in the clothing that followers buy, the care products that are purchased, gadgets that are taken over, and so on.
For organizations, influencer marketing offers a unique opportunity to reach a large part of their target group in a subtle way. Without explicitly advertising your products or services, an influencer can drop the name of your organization. The combination of the confidence that followers have in an influencer, the wide reach and the effect of influencers, makes this a very effective form of advertising for companies.
B2C and B2B differences
Influencer marketing is not just for consumers. In business, decisions are also influenced by business blogs and specialists. Sharing knowledge, thought leadership, is a spearhead for more and more companies. The two major differences between B2C and B2B influencer marketing are:
Now that we have described what influencer marketing can make so interesting for companies, it's time to get started. We are happy to give you five handy tips that can make this easier for you!
Curious about the possibilities of influencer marketing for your company? Take Contact on or view the advertising possibilities on Bloeise.nl, including sponsored content and advertorials.
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